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MEDIA ON DEMAND AND
INFOTAINMENT SYSTEM ON BUSES
AND TRAINS PRODUCT BLUEPRINT


        Thanarung Thanathiti (Bob)
            ธนรุ่ ง ธนธิติ (บ็อบ)
          Mobile: +66-86-3003288
           bob@thanarung.com
Media On Demand Device System
• System Architect is based on MOST (Media Oriented
  System Transport System)
• Minimum Speed is 150 MBps to every Display Terminal.
  The MOST150 Server has to perform multimedia
  distribution in interactive manner to every Display
  Terminal in the speed consistently and evenly.
• Network Cable; Plastic Optical Fibre (POF), No LAN cable
  is needed.
MOST150 MBps Server
               • One server unit of
                MOST150 is responsible
                for 60 Display Terminals.
                There is no any network
                hub required.



               • 60 concurrent users per
                one server unit.
MOST 150 System, specification details
     Component                    Spec                                  Function

              CPU          Freescale i.MX35
                           Reserved for GPS           Transmits the multimedia contents, such as
              AV-in
 MOD                              input                movie, music, travel info, radio, navigation info
 server                    2 tuners to support         and TV to the ring network.
           Satellite TV
                           Thailand channels          Updates the multimedia contents by flash card.
             Storage          Flash storage
                                                      Receives the multimedia contents from the ring
              CPU            Fujitsu MB86
                                                       network and let passengers to select their
                                                       preferred programs.
Terminal                                              Shows the advertisement contents on the
             Display      9” digital touch panel       horizontal and vertical bars from time to time.
                                                      Pop-ups the advertisement contents on the main
                                                       window at pre-defined timing.
            Standard           MOST150
                                                      Connects the server and the terminals by the
                                                       ring architecture.
Network    Bandwidth            150Mbps
                                                      Provides stable signal transmission even when
                          POF (Plastic Optics          one or more terminals fail.
           Connectivity
                                Fibre)
MOST 150 System Standards
The MOST 150 System have to meet the
automotive industry grade tests as below.

   • vibration tests (ISO 16750-2)
   • temperature tests (ISO 16750-4)
   • electro-magnetic emission tests (IEC
     CISPR25)
   • transient immunity tests (ISO 7637-2)
MOST 150 System Infrastructure
            System Infrastructure

 External
  device




Server
MOST 150 Network Specifications
• Plastic Optical Fibre (POF), It has to be at least a Japanese
 Manufacture Quality Standard, since the quality of the POF will affect
 the data/media transfer rate. Toshiba plastic optical fiber transmission
 cable & connector, TOCP155 for single token ring network, and
 TOCP200 for double-loop token ring network.
                                    Migrate from single loop token
                                    ring network to double-loop token
                                    ring network.




• Bypass system, when a terminal is down.
• No Interference/Noise from the Vehicle power systems.
• No EMI to Vehicle’s Electronic Safety Related Devices.
MOST 150 Network Installation.
• Since the network is a token ring type, to prevent connection lost, below
  are the check list of network integration.
   • Solid cables pipes on the side panels of the bus body, no points to penetrate the
       cables inside without using special tools.
   •   A breaker circuit/fuse for every display terminal.
   •   Switching panel in driver console with a circuit breaker.
   •   Double-loop token ring network should be applied.
   •   Display’s swing arm connection with passenger seat must be solid, no penetrating
       points.
   •   Thief protection for Display Terminals.
   •   Display screen protection.
• Conditions to be considered when designing system installation.
   • Heat from the vehicle
   • Vibration of the vehicle
   • Noise and interference from the vehicle
   • Moisture from the air-conditioning, big vary temperature during the vehicle is
     operating, and stop.
   • Fluctuation of Voltages in the Vehicle, and sufficient and independent power supply.
   • Behaviour of the passenger.
   • Bus Operator practices.
MOST 150 Server System basic functions
• MOST 150 System comes with 2 TV Receiver/Tuner
  Modules. Each Module is able to received 10 television
  channels. Total of 20 TV Channels will be provided in the
  System.
• A Satellite Radio Receiver/Tuner
• 5 AV inputs to the MOST 150 Server for the following:
                                • Front of the bus/train
                                  Video Camera, hence the
                                  passengers will see the
                                  traffic situations.
                                • 2 AV Inputs for Satellite
                                  Set Top Boxes.
                                • 1 Spare AV Input for any
                                  composite video source.
                                • 1 for GPS system input
MOST 150 Server System basic functions cont.1

• 2 USB inputs (USB 3.0) :
    • 1 is for data transferring/updating. USB 3.0
    • 2 is for 3G/4G Wifi Modem for in bus internet access, and wireless
     updating


                                           3G Wi-Fi Vehicle Routers



• 1 SDHC Slot for Media On Demand content update,
  minimum capacity is 32 GB, and would be upgradable to
  64 GB
• 1 SSD (A solid-state drive (SSD) Hard Disk), minimum of
  128 GB.
MOST 150 Server System basic functions cont.2

• Independent Media On Demand Content of the servers:
   • MP3, MP4 Contents
   • Music Video On Demand
   • Movie/Video On Demand
   • Photograph Viewer
   • Games
• Other Media Capabilities of the Servers:
  • Live Television Channels
  • Live Radio Channels
  • Internet Access
  • Message Display and Media from the bus driver console
MOST 150 Sever Data and Content Updating
• Cloud Computing Resource Centre for Content and
 Software Updating




• USB Cable
• SDHC Card
In Vehicle Display Terminal Specifications




• HD LCD Touch Screen Display Terminals, 9” and 10.2”
• Full Media On Demand Functions; play, forward, backward, pause, no
  lacking time for the same content played by other passengers. Direct
  control media playback by individual passenger.
• Every passenger can play MOD content independently.

• 2AV outputs for eye-phone speaker and headrest speakers.
• 1 AV input for passenger to watch and listen their own media contents.
• Sufficient Display Terminal’s buffer memory to enhance speed/performance.
• Display Terminal represents the seat number and the
  passenger on demand attendant calls button.
In Vehicles entertainment system features
• Able to receive basic Thailand Television Channels; 3, 5,
  7, 9, TPBS, NBT.
• Wi-Fi for Cloud Center Updates,
• Wi-Fi for in vehicle passengers usage,




• In vehicle between display terminals communication
 features, the passengers can communicate to each other
 and play games together in the vehicle
In Vehicles entertainment system features Cont. 1

• Survey Forms for Marketing and Customer Research.




• Advertising and Sponsorship Opportunities.

            •   Side Bar Quick Information
            •   Bottom Bar Pop Up Information
            •   Commercial During the Movie on Demand
            •   Pop Up and Emergency Announcement from the bus driver
                console.
In Vehicles entertainment system features Cont. 2

• Movies on Demand Service; PPV, pay per view




• Music on Demand
In Vehicles entertainment system features Cont. 3
• Live TV




• Live Radio




• Travel, Navigator, Map
In Vehicles entertainment system features Cont. 4

• Language Selections




               At least three languages for passenger
               selections
               Thai
               English
               Chinese

• Android UI
Other Value Added Systems that come on the top of
       Multimedia System for Buses & Trains
• RFID Payment System: Fix at the Bus Entrance, and Handhelds
    • Ticketing
    • In Vehicle Shopping; in vehicle purchasing such as drinks, snack, order
        and pick up goods/souvenir at the destination.
    •   PPV, Pay Per View
    •   Download contents, magazines, music, movies, games.
    •   Accommodation booking
    •   Buses rest station shopping




• AEC Asean Economic Community, Special Contents.
Thanarung Thanathiti (Bob)
    ธนรุ่ ง ธนธิติ (บ็อบ)
  Mobile: +66-86-3003288
   bob@thanarung.com

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Media on demand and infotainment system on buses

  • 1. MEDIA ON DEMAND AND INFOTAINMENT SYSTEM ON BUSES AND TRAINS PRODUCT BLUEPRINT Thanarung Thanathiti (Bob) ธนรุ่ ง ธนธิติ (บ็อบ) Mobile: +66-86-3003288 bob@thanarung.com
  • 2. Media On Demand Device System • System Architect is based on MOST (Media Oriented System Transport System) • Minimum Speed is 150 MBps to every Display Terminal. The MOST150 Server has to perform multimedia distribution in interactive manner to every Display Terminal in the speed consistently and evenly. • Network Cable; Plastic Optical Fibre (POF), No LAN cable is needed.
  • 3. MOST150 MBps Server • One server unit of MOST150 is responsible for 60 Display Terminals. There is no any network hub required. • 60 concurrent users per one server unit.
  • 4. MOST 150 System, specification details Component Spec Function CPU Freescale i.MX35 Reserved for GPS  Transmits the multimedia contents, such as AV-in MOD input movie, music, travel info, radio, navigation info server 2 tuners to support and TV to the ring network. Satellite TV Thailand channels  Updates the multimedia contents by flash card. Storage Flash storage  Receives the multimedia contents from the ring CPU Fujitsu MB86 network and let passengers to select their preferred programs. Terminal  Shows the advertisement contents on the Display 9” digital touch panel horizontal and vertical bars from time to time.  Pop-ups the advertisement contents on the main window at pre-defined timing. Standard MOST150  Connects the server and the terminals by the ring architecture. Network Bandwidth 150Mbps  Provides stable signal transmission even when POF (Plastic Optics one or more terminals fail. Connectivity Fibre)
  • 5. MOST 150 System Standards The MOST 150 System have to meet the automotive industry grade tests as below. • vibration tests (ISO 16750-2) • temperature tests (ISO 16750-4) • electro-magnetic emission tests (IEC CISPR25) • transient immunity tests (ISO 7637-2)
  • 6. MOST 150 System Infrastructure System Infrastructure External device Server
  • 7. MOST 150 Network Specifications • Plastic Optical Fibre (POF), It has to be at least a Japanese Manufacture Quality Standard, since the quality of the POF will affect the data/media transfer rate. Toshiba plastic optical fiber transmission cable & connector, TOCP155 for single token ring network, and TOCP200 for double-loop token ring network. Migrate from single loop token ring network to double-loop token ring network. • Bypass system, when a terminal is down. • No Interference/Noise from the Vehicle power systems. • No EMI to Vehicle’s Electronic Safety Related Devices.
  • 8. MOST 150 Network Installation. • Since the network is a token ring type, to prevent connection lost, below are the check list of network integration. • Solid cables pipes on the side panels of the bus body, no points to penetrate the cables inside without using special tools. • A breaker circuit/fuse for every display terminal. • Switching panel in driver console with a circuit breaker. • Double-loop token ring network should be applied. • Display’s swing arm connection with passenger seat must be solid, no penetrating points. • Thief protection for Display Terminals. • Display screen protection. • Conditions to be considered when designing system installation. • Heat from the vehicle • Vibration of the vehicle • Noise and interference from the vehicle • Moisture from the air-conditioning, big vary temperature during the vehicle is operating, and stop. • Fluctuation of Voltages in the Vehicle, and sufficient and independent power supply. • Behaviour of the passenger. • Bus Operator practices.
  • 9. MOST 150 Server System basic functions • MOST 150 System comes with 2 TV Receiver/Tuner Modules. Each Module is able to received 10 television channels. Total of 20 TV Channels will be provided in the System. • A Satellite Radio Receiver/Tuner • 5 AV inputs to the MOST 150 Server for the following: • Front of the bus/train Video Camera, hence the passengers will see the traffic situations. • 2 AV Inputs for Satellite Set Top Boxes. • 1 Spare AV Input for any composite video source. • 1 for GPS system input
  • 10. MOST 150 Server System basic functions cont.1 • 2 USB inputs (USB 3.0) : • 1 is for data transferring/updating. USB 3.0 • 2 is for 3G/4G Wifi Modem for in bus internet access, and wireless updating 3G Wi-Fi Vehicle Routers • 1 SDHC Slot for Media On Demand content update, minimum capacity is 32 GB, and would be upgradable to 64 GB • 1 SSD (A solid-state drive (SSD) Hard Disk), minimum of 128 GB.
  • 11. MOST 150 Server System basic functions cont.2 • Independent Media On Demand Content of the servers: • MP3, MP4 Contents • Music Video On Demand • Movie/Video On Demand • Photograph Viewer • Games • Other Media Capabilities of the Servers: • Live Television Channels • Live Radio Channels • Internet Access • Message Display and Media from the bus driver console
  • 12. MOST 150 Sever Data and Content Updating • Cloud Computing Resource Centre for Content and Software Updating • USB Cable • SDHC Card
  • 13. In Vehicle Display Terminal Specifications • HD LCD Touch Screen Display Terminals, 9” and 10.2” • Full Media On Demand Functions; play, forward, backward, pause, no lacking time for the same content played by other passengers. Direct control media playback by individual passenger. • Every passenger can play MOD content independently. • 2AV outputs for eye-phone speaker and headrest speakers. • 1 AV input for passenger to watch and listen their own media contents. • Sufficient Display Terminal’s buffer memory to enhance speed/performance. • Display Terminal represents the seat number and the passenger on demand attendant calls button.
  • 14. In Vehicles entertainment system features • Able to receive basic Thailand Television Channels; 3, 5, 7, 9, TPBS, NBT. • Wi-Fi for Cloud Center Updates, • Wi-Fi for in vehicle passengers usage, • In vehicle between display terminals communication features, the passengers can communicate to each other and play games together in the vehicle
  • 15. In Vehicles entertainment system features Cont. 1 • Survey Forms for Marketing and Customer Research. • Advertising and Sponsorship Opportunities. • Side Bar Quick Information • Bottom Bar Pop Up Information • Commercial During the Movie on Demand • Pop Up and Emergency Announcement from the bus driver console.
  • 16. In Vehicles entertainment system features Cont. 2 • Movies on Demand Service; PPV, pay per view • Music on Demand
  • 17. In Vehicles entertainment system features Cont. 3 • Live TV • Live Radio • Travel, Navigator, Map
  • 18. In Vehicles entertainment system features Cont. 4 • Language Selections At least three languages for passenger selections Thai English Chinese • Android UI
  • 19. Other Value Added Systems that come on the top of Multimedia System for Buses & Trains • RFID Payment System: Fix at the Bus Entrance, and Handhelds • Ticketing • In Vehicle Shopping; in vehicle purchasing such as drinks, snack, order and pick up goods/souvenir at the destination. • PPV, Pay Per View • Download contents, magazines, music, movies, games. • Accommodation booking • Buses rest station shopping • AEC Asean Economic Community, Special Contents.
  • 20. Thanarung Thanathiti (Bob) ธนรุ่ ง ธนธิติ (บ็อบ) Mobile: +66-86-3003288 bob@thanarung.com