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About

Rucha is a digital product designer, scrum master and program manager with over a decade's experience working on a variety of projects in EdTech, digital content management and social media. Rucha believes in designing useful digital products that solve real problems and make sense to the human users for whom they were intended. As such she brings a deep focus and attention on practices that enable intuitive adoption and at worst that require very short learning curves on behalf of the user. In this pursuit, Rucha deftly employs user centered design tools (day in the life stories, personas, ethnographic and contextual inquiry, mind maps, customer journeys) and story-telling using a combi...