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Øystein Jakobsen, 02.04.2008
In the world today, bad things happen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People are concerned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who can do something about it Bodies The individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: The consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How the individual is being informed today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Fact What company does what and how, purchases from where,  etc Individual Decides if he wants to trust the source, if the information is relevant, if it is available
Problems with existing information models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fact Where products are manufactured, how politicians have voted etc Contributor Collects and posts information Filter engine Interpretation layer processing requests Application Individual Uses the system Application Filter manager Creates and manages filters Datastore Stores and connects the information Filter store
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information collection Contributor Datastore Filter engine Application Application Fact Individual Filter manager
[object Object],[object Object],[object Object],Information contribution Fact Contributor Filter engine Application Application Datastore Individual Filter manager
[object Object],[object Object],[object Object],[object Object],[object Object],Filter creation and management Fact Contributor Datastore Filter engine Application Individual Application Filter manager
[object Object],[object Object],[object Object],[object Object],Filter subscription Fact Contributor Datastore Filter engine Application Application Filter manager Individual
[object Object],[object Object],Information presentation Fact Contributor Datastore Filter engine Application Application Individual Filter manager
Regular manufacturing Regular rating
Palm oil  bioethanol production Poor rating
Sustainable bioethanol production Good rating
Regular manufacturing Regular rating
Hydroelectric  powerplant Good rating
Hydroelectric  powerplant Poor rating
 
Menu Visual search Search Searching… Menu 16% Manufacturer: Nestlé Product: Lion New search Fair Trade  12% WWF  - Nor-Watch  20%
Examples of applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of this model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example consumer effects after critical mass ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is it possible to realise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identified pilot candidate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The system will evolve Fact Contributor Datastore Filter engine Application Individual Application Filter manager
How to proceed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Related activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your attention ,[object Object],[object Object],[object Object]

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