Social networking offers healthcare organizations real-time access to customers, enterprise collaboration capabilities, brand monitoring, social analytics, connectivity to content feeds and mobile apps, as well as behavioral analysis. However, the maturity and hype around social networking as a CRM tool must be considered along with potential benefits and obstacles to implementation. The document also discusses vendors, early adopters, and steps to implement social networking in healthcare.

1. Social networking as a crm tool in the healthcare industryMIS PracticumOctober 18th, 2010

2. Introduction

3. The FeaturesReal time access to customersEnterprise collaborationBrand monitoringSocial analyticsConnectivity to content feedsMobile connectivity Behavioral analysis

4. Maturity and Hype

5. Benefits and Obstacles

6. Vendors and Early Adopters

7. Social Networking in Healthcare

8. Steps to implement