This document discusses the evolution of public relations (PR) and some key lessons about modern PR. It notes that PR used to involve mailing press releases but now occurs primarily through digital channels like email and social media. It then makes three main points: (1) great companies focus on customer relationships rather than needing external PR, (2) the key aspects of PR - influence, reputation and relationships - are more important than ever, and (3) PR professionals should forget what they've learned and focus on building direct customer relationships through digital channels and social media.

1. evolution
ofPR

2. 1982We were still posting
press releases

3. 1992They were still coming
on through FAX machines

4. 2002Email had arrived
It was a revolution

5. But the revolution
is just the beginning…

6. why?

7. 01.
there is
no such thing as
digital PR

8. soon

9. there will be no such thing as
social media

10. everything is
digital

11. everything will be
social

12. in the olden days..

13. content
audience

14. content community
engagement

16. 02.
great companies
don’t need PR

17. PRis all about
business

18. understand business
To understand PR, you need to

19. what sets you apart?
as a business

20. customers!
your relationship with your

21. do you them?

22. if you don’t
why should they
Love you?

23. here’s a fact..

24. do their own PR.
Great companies,

25. every
single
day!today

26. them back
They Love their customers,
and the customers

27. Some people say, 'Give the customers what they want.'
But that’s not my approach.
Our job is to figure out what they’re going to want
before they do.

28. We've been asked by a lot of people how we've
grown so quickly, and the answer is actually really
simple... We've aligned the entire organization
around one mission:
to provide the best customer service possible.
Internally, we call this our WOW philosophy.”

29. PR
Ok, but what does that mean for

30. Direct Relationships
Companies need to build
with their customers

31. Like Never Before!
… and PR can help

33. 03.
forget everything
you’ve learned about
PR

34. Three Things
Great PR, has been and still is about

35. Influence

36. Reputation

37. Relationships

38. Than ever Before!
These three things are more
relevant now

40. Hussein has over 14 years of solid Marketing Communication experience in
the space leading and building integrated marketing practices within
multinational agencies (JWT, Leo Burnett, and TBWA) and client side
(Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle
East and Africa region.
Hussein was among the first batch of WPP MENA employees to receive
the renowned WPP Young High Potential Leaders award from Sir Martin
Sorrell (Chairman and Worldwide President of WPP) and Bob Jeffrey
(Chairman and Worldwide President of JWT).
At present, Hussein is working as COO at Hug Digital, as a Digital Strategy
and Social Media Marketing Lecturer at DM3 Institute, and as a Mentor at
Turn8 and Arabreneur.
Hussein is also a speaker at various conferences throughout the region
and is a weekly guest speaker on Retweet, a Monte Carlo Radio program,
discussing about the latest innovations and trends in Telecom, Digital,
Tech,
Marketing, and Communication.
To know more about Hussein or connect with him, please visit:
http://about.me/husseindajani