[Infographic] Is Your Data Delivering in the Age of Personalization?

Download the full report: info.talend.com/datadividesurvey Consumer vs. IT Customer Experience Survey New international consumer and IT business survey uncovers a startling gap between the services companies believe they are delivering vs. what consumers experience. 88% of IT leaders believe their organization understands its customers, while only 61% of consumers feel companies fully grasp their needs This questions the effectiveness of current customer-360 initiatives, and their ability to inspire brand loyalty and grow bottom line. Despite the wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this data to deliver top notch, personalized experiences.Read less