This report analyzes the fitness industry in New Zealand. There are currently 300-400 gyms and fitness centers in New Zealand with 500,000 people holding active gym memberships. Popular trends show consumers prefer fun and achievable programs led by positive personal trainers to help reach their goals. The report recommends a smaller, flexible gym focusing on creative programs and partnering with local companies to provide on-site services and training to increase employee health and productivity.

1. Management Consulting Report
Prepared by David Fan

2. Introduction
This presentation is focused on
analyzing the current New Zealand
Fitness Industry.
Fitness Industry Environment in N.Z.
• Begin with statistic figures
regarding to current industry status.
N.Z. Popular Trends
• We will also talk about some
popular trends in New Zealand. Fitness V.S. Company
• More details on growing fitness
business working with local Our Recommendation
companies
• Our recommendation

3. An active and sports orientated country

4. SPARC FACTS
Industry Environment:
• Currently 300-400 Gyms/
Fitness centres around N.Z.
• 500,000 Kiwis have active Active Canadians 45%
Gym membership
• Average $500 per annual for Active UK 40%
the membership
Active American 36%
Good Business?? You do the
math . . .

5. Popular Gym/Fitness Center Trends
Current New Zealand fitness Consumer Focus
trends have shown, it is
rewarding to fitness business
by providing a fun but Fun & Achievable
carefully plan programme to
help consumers to achieve
their goals. Our research also
shows that a proactive and Awesome Personal
positive trainer plays a key Trainer
factor in most of popular
programmes within the
industry.

6. Examples: Les Mills
RPM Look Better Naked

7. Fitness Is Good For Business
Our report has also analyzed
On Site Gym
that, significantly increase of Service in
Local
Company
companies that are considering
some form of activity and exercise to
help a healthier workforce in order
to achieve higher productivity and Team Training
Programme
Your Support to
for Company Gym/Fitness Local
lower staff turnovers. By providing Stuffs
Centre
Companies
on-site gym/fitness services is also
proven to work well with larger
company like Telecom.
Discount Gym
Membership
for Large
Corporates

8. This is what we want !!!
Office + Gym =
AWESOME!!

9. Recommendation
A smaller in size, flexible and local
This report recommend quot;Fit n Wellquot; community appearance gym.
Ltd. to consider
expanding its fitness business to
New Zealand, however, due to the
current global financial status, it is
Creative and Customer focus
also important to consider a few Programmes.
different approach while setting up
the new operation here.
We also recommended:
Working with Local companies by
providing On-Site gym service and
Training.

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http://fitnessnz.co.nz/_public/index.php
Guthrie Jonathan. 2008, December 18. Gyms face slim pickings in the new year. Financial Times, 13. Retrieved April 19, 2009, from ABI/INFORM
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database.
Proud leader of the Mishfits. Jan 21, 2009, Dominion Post. Retrieved April 19, 2009, from Australia/New Zealand Reference Centre database.
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Retrieved April 18, 2009 from http://www.sparc.org.nz/ filedownload?id=041e 1f02-3bfe-4f05-9925-55adbb248ffa
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database.
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