Your value to a corporate group is potentionally high: you can build a more energetic, happy staff with something in common outside of work. They'll call in sick less. They'll be focused on thier job. And they'll be grateful to the boss. The corporation knows these benefits exist, and they want your services or they wouldn't be calling.

1. Working with Corporations
Presented by:
Rusty Bruner Chris Cooper

2. Before we get started:
Everyone is on mute!
Ask your questions!!!
- Use Fuze’s Chat box to post your questions
during the webinar
The webinar will be recorded and a link email will be
sent out after.

3. The Latest with 321Go
*Content Marketing Webinar with Lisbeth Darsh (7/24/15)

4. A little background info

5. What We Will Cover:
1. Why a Corporate Account?
2. Why Not?
3. Why CrossFit Within a Large Company?
4. Getting a Corporate Account
5. Operating at a Corporate Account
6. Ways to Keep Employees Interested
7. Other Considerations

6. Why a Corporate Account?
• Can bring longterm stability to your gym - the
ultimate goal is a 3-5 year contract
• Basically your only overhead is the cost of your
coaches
• It can bring your gym solid income

7. Why Not?
• It takes your coaches away from your current
gym and classes
• It takes your attention away from your current
gym and members
• It can be a very long process to secure a
contract - Patience and persistence and crucial
• Working with bureaucracy requires a different
approach

8. Why CrossFit Within a
Large Company?
• Face value is the health and fitness benefits - we know CrossFit
is the most effective training program available
• It's a great employee retention tool
• It's great for recruitment
• The strong community it develops - this can be a huge catalyst
for cultural transformation within a company - employees identify
more closely with each other and the company
• It develops mental strength, determination, and tenacity within
individuals and groups
• Improves department-to-department and
employee-to-employee cooperation

9. Getting a Corporate Account
• Leverage your members to make a connection - Does one of
your members work at your target company or know someone
who does?
• You want “decision makers” within the company on your side.
Give them free 1-on-1 sessions, so they understand CrossFit
and its benefits
• Be patient, persistent, and creative
• Make sure you know and understand all of your potential
expenses associated with running a corporate account - the
company will want to know and see all of your expenses and
you'll need to protect yourself from losing on the account
• You can't charge more to a company than what the cost would
be to a regular member

10. Operating a Corporate Account
• Create a strategic manner in which to
incorporate/onramp all employees into a CrossFit
program. How are you going to get 300 people who've
never done CrossFit up to speed while ensuring they
have a good experience and don't get scared away?
• Have an efficient and effective participation tracking
system
• Know the company’s rules with regards to music you can
play, language you can use, etc.
• You and your coaches must conduct themselves
professionally with these clients - polo shirts not
necesarry, but clean cut, punctual, and polite are crucial

11. Ways to Keep
Employees Interested
• Just like in your general gym - have challenges,
seminars, eventually competitions
• Coaches should be developing the same type of
relationships with corporate members as with general
members - employees should want to have a beer with
you and/or your coaches after class/work
• Body fat testing

12. Other Considerations
• Be patient and persistent!
• Have a clear and well organized plan (aka - have your
act together) - large companies expect vendors who
have anticipated everything and have detailed plans
in place
• You have one chance with every employee who walks
into the gym - a company with 1000 employees gives
you fewer chances to scare people away than a city with
a population of 70k

13. What Corporate Questions Do You Have?
If you haven’t already, now is the time to post your
questions in the chat box. We are here to help.

14. To Schedule a
Specialist Call
with Rusty, Visit:
321goproject.com/specialty-coaches