The New Zealand Fitness Industry Analysis
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The document discusses the fitness industry in New Zealand. It notes that obesity has been a serious issue, awareness of health and fitness has increased, and more people are joining gyms as a new lifestyle. The fitness industry generates an estimated $160 million annually with 11% of New Zealanders holding gym memberships. However, there is significant competition with 300-360 club operators of various types. Major competitors include Les Mills, Contours, Pro-Fitness, and City Fitness. In conclusion, the New Zealand fitness industry is rapidly growing and evolving and is estimated to generate more profit in the coming years.
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The New Zealand Fitness Industry Analysis
The document discusses the fitness industry in New Zealand. It notes that obesity has been a serious issue, increasing awareness of health and fitness. More people are joining gyms as a new lifestyle. The health and fitness industry generates an estimated $160 million annually, with 11% of New Zealanders holding gym memberships. However, there is significant competition with around 300-360 club operators of various types. Major competitors include Les Mills, Contours, Pro-Fitness, and City Fitness. The conclusion is that the New Zealand fitness industry is growing rapidly and expected to become more profitable in the coming years.
New Zealand Fitness Industry presentation
This document analyzes the potential expansion of Fit 'n Well into the New Zealand fitness industry. There are opportunities for growth due to resolutions to exercise more and increasing youth involvement. However, there is also competition from established brands and a risk that some memberships are not renewed. Overall, the report recommends expansion given the lucrative industry trends and Fit 'n Well's reputation for quality customer service could allow it to become a major competitor. Focusing on solutions to drive membership renewal is also advised.
A Anacan Presentation
This document discusses New Zealand's obesity problem and proposes Fit 'n' Well as a solution. Over 50% of New Zealanders are overweight, with over 25% obese. Fit 'n' Well aims to target these groups by encouraging fitness through workplace wellness programs. This would benefit both employers and employees. Fit 'n' Well would compete with major competitors Les Mills and Contours by establishing its reputation through its focus on those struggling with obesity.
New Zealand Fitness Industry Slideshow
This document analyzes the fitness industry in New Zealand. It finds that while the country was hit hard by recession, the gym industry has proven recession-proof with memberships and spending increasing annually. New Zealand also has high obesity rates, but programs like HEHA have helped reduce obesity. As a result, demand for gyms is rising as Kiwis seek to lose weight and be more active. The document recommends that now is a good time to enter the industry by opening one or two gyms in major cities first.
The New Zealand Fitness Industry
The New Zealand fitness industry presents opportunities but also challenges for an Australian fitness company considering expansion. While niche markets around mother/child and homemaker classes exist, New Zealand has high obesity rates and New Zealanders often work long hours, making them reluctant to join gyms. The economy also faces challenges of recession. Therefore, factors in New Zealand society currently hinder the expansion plan, and the company would be best to remain in Australia for now while further evaluating the New Zealand market.
Information Management Assignment 1
This document provides an overview of considerations for the Australian fitness company Fit 'n' Well's potential expansion into the New Zealand market. It examines current trends in New Zealand's fitness industry, including a government initiative to combat obesity and the opening of a new gym. Analyzing competitors would allow Fit 'n' Well to introduce better targeting strategies. Social factors like obesity rates and an unstable economy could impact the industry. Understanding the business environment is important for success when investing in a new market.
NZ Fitness Industry, Information Management 191
Bill and Shirley, owners of an Australian fitness company, want to expand into New Zealand's fitness industry. The New Zealand fitness industry has an annual turnover of about $250 million with 300-360 fitness centers across the country. It offers a wide range of equipment and services. However, expanding into New Zealand would face significant competition from other established fitness companies.
Recommended
David Beattie - Fitness Market evolution conference update 2012
David Beaatie, energie group Brand and Marketing Director updates the business at the 2012 évolution conference in Coventry
The New Zealand Fitness Industry Analysis
The document discusses the fitness industry in New Zealand. It notes that obesity has been a serious issue, increasing awareness of health and fitness. More people are joining gyms as a new lifestyle. The health and fitness industry generates an estimated $160 million annually, with 11% of New Zealanders holding gym memberships. However, there is significant competition with around 300-360 club operators of various types. Major competitors include Les Mills, Contours, Pro-Fitness, and City Fitness. The conclusion is that the New Zealand fitness industry is growing rapidly and expected to become more profitable in the coming years.
New Zealand Fitness Industry presentation
This document analyzes the potential expansion of Fit 'n Well into the New Zealand fitness industry. There are opportunities for growth due to resolutions to exercise more and increasing youth involvement. However, there is also competition from established brands and a risk that some memberships are not renewed. Overall, the report recommends expansion given the lucrative industry trends and Fit 'n Well's reputation for quality customer service could allow it to become a major competitor. Focusing on solutions to drive membership renewal is also advised.
A Anacan Presentation
This document discusses New Zealand's obesity problem and proposes Fit 'n' Well as a solution. Over 50% of New Zealanders are overweight, with over 25% obese. Fit 'n' Well aims to target these groups by encouraging fitness through workplace wellness programs. This would benefit both employers and employees. Fit 'n' Well would compete with major competitors Les Mills and Contours by establishing its reputation through its focus on those struggling with obesity.
New Zealand Fitness Industry Slideshow
This document analyzes the fitness industry in New Zealand. It finds that while the country was hit hard by recession, the gym industry has proven recession-proof with memberships and spending increasing annually. New Zealand also has high obesity rates, but programs like HEHA have helped reduce obesity. As a result, demand for gyms is rising as Kiwis seek to lose weight and be more active. The document recommends that now is a good time to enter the industry by opening one or two gyms in major cities first.
The New Zealand Fitness Industry
The New Zealand fitness industry presents opportunities but also challenges for an Australian fitness company considering expansion. While niche markets around mother/child and homemaker classes exist, New Zealand has high obesity rates and New Zealanders often work long hours, making them reluctant to join gyms. The economy also faces challenges of recession. Therefore, factors in New Zealand society currently hinder the expansion plan, and the company would be best to remain in Australia for now while further evaluating the New Zealand market.
Information Management Assignment 1
This document provides an overview of considerations for the Australian fitness company Fit 'n' Well's potential expansion into the New Zealand market. It examines current trends in New Zealand's fitness industry, including a government initiative to combat obesity and the opening of a new gym. Analyzing competitors would allow Fit 'n' Well to introduce better targeting strategies. Social factors like obesity rates and an unstable economy could impact the industry. Understanding the business environment is important for success when investing in a new market.
NZ Fitness Industry, Information Management 191
Bill and Shirley, owners of an Australian fitness company, want to expand into New Zealand's fitness industry. The New Zealand fitness industry has an annual turnover of about $250 million with 300-360 fitness centers across the country. It offers a wide range of equipment and services. However, expanding into New Zealand would face significant competition from other established fitness companies.
Nz Fitness Industry
This report discusses the fitness industry in New Zealand and provides recommendations for Fit 'n' Well fitness centre. The New Zealand fitness industry is growing rapidly but also faces competition from large commercial operators and local councils running their own centers. To break into the market, Fit 'n' Well should join Fitness New Zealand, purchase equipment through them, offer unique services, advertise effectively, and choose a good location. The full report contains more detailed analysis of industry trends, issues, and advice.
Michael Smith Fit N Well Presentation
Fit 'n' Well is considering expanding into New Zealand's fitness market. The New Zealand market has over 500,000 gym members across more than 300 centers, with some well-established brands. To succeed, Fit 'n' Well will need to select prime locations in cities like Auckland or Wellington to be recognized faster. Membership pricing will also be crucial, aiming for around $600 to attract customers but maintain a high-class reputation. Global recession and existing competitors present challenges, but Fit 'n' Well's established reputation in Australia and effective expansion can help it overcome these issues to build a strong reputation through quality facilities and service in New Zealand.
Info Management 191
The New Zealand fitness industry is an important part of the economy, generating over $250 million annually. While 10% of New Zealanders belong to gyms, obesity rates are high at 25% of the population. For Fit 'n' Well to expand successfully into New Zealand, they should consider partnering to increase member retention and offering additional facilities like spas to attract more premium members willing to pay higher fees. The recession has increased focus on wellness rather than decreased it, so it is advisable for Fit 'n' Well to enter the New Zealand market.
The New Zealand Fitness Industry Power Point Presentation
The presentation analyzes whether Fit n Well should expand into New Zealand's fitness market. It finds that while competitors like Les Mills are well established, gym membership in New Zealand has grown 50% over 20 years. New Zealand also faces obesity issues, showing a market for gyms. The recommendation is that Fit n Well can succeed in New Zealand by gradually expanding, advertising to make customers aware, and offering incentives to attract trial memberships. Expanding would allow Fit n Well to profit from New Zealand's growing gym-going population.
The New Zealand Fitness Industry Power Point Presentation
The presentation analyzes whether Fit n Well should expand into New Zealand's fitness market. It finds that while competitors like Les Mills are well established, gym membership in New Zealand has grown 50% over 20 years. New Zealand also faces obesity issues, showing a market for fitness. The recommendation is that Fit n Well expand gradually into New Zealand, using advertising and market research to understand customers and attract them with incentives. Expanding would allow Fit n Well to succeed in New Zealand's growing fitness industry.
Presentation for Fit'n'Well
The document discusses the fitness industry in New Zealand, noting that while over 11% of New Zealanders belong to fitness facilities and over $275 million is spent annually, the industry faces challenges in retaining memberships. It notes trends showing over 60% of memberships are temporary and outlines factors like economic pressures, time constraints, and increased competition between local and international gyms that are creating a more stressful society and impacting the industry.
Fit N Well Infomgmt 191 Assignment
Bill and Shirley from Fit 'n' Well limited are considering expanding into New Zealand's fitness industry. The document provides several points about New Zealand's fitness industry: 1) New Zealand has the 7th highest gym membership per capita globally; 2) 50% of New Zealanders are overweight and only 10% belong to a gym; 3) The fitness industry in New Zealand is very competitive, especially in Auckland. The document concludes that there are opportunities for Fit 'n' Well limited to exploit in the New Zealand market by tapping into existing client bases and implementing strategies to attract and retain members.
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The one market segment you should definitely AVOID and why…WARNING: this represents 45% of overweight people according to ABS data.
Understand the most lucrative sector to target, which represents 34% of the $789.6M annual weight loss spend, and how you can easily create a 6 figure income in this sector.
How taking a multi-faceted approach to weight loss in this sector will not only create raving fan results for your clients, but also create a more leveraged income for you.
fitness industry
The fitness industry in New Zealand employs between 4,000-5,000 people at 300-360 operators. Les Mills, which began as a small gym in 1968, has grown to become a multimillion dollar business exporting fitness programs to over 60 countries. To succeed in New Zealand's competitive fitness industry, clubs need well-trained staff and specialized services to retain customers long-term and earn profits.
Info Presentation
The document discusses the rise in obesity rates in New Zealand and how it has caused increased interest in health and fitness. It notes that over 5.8% of the population is morbidly obese, which doubles their mortality risk. This new awareness of health issues has fueled growth in the New Zealand fitness industry. There are now over 300 fitness centers across the country targeting overweight populations. Memberships have increased in the last year, leading the fitness industry to be called "recession proof".
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Our dynamic speaker today, Sonja Bella has been professionally involved in the health, fitness and weight-loss industries at both a national and international level for over a decade and has an unbelievable passion and enthusiasm for everything she does.
As an internationally acclaimed author, speaker and entrepreneur, Sonja is well positioned to share with you her knowledge, experience and expertise.
Fitness Industry Analysis
The fitness industry in New Zealand has around 500,000 members across 300-400 centers, despite the start of a recession where New Zealanders still spent $900 on sport and recreation annually. While nearly half a million adults admit to getting less than 30 minutes of activity per week, fitness centers have seen a minimal impact from the recession. There is opportunity to start new exercise programs to serve employees of large companies and compete in the growing wellness program market, though there is risk of high competition. Personal trainers are becoming increasingly popular as they offer flexible sessions suiting busy lifestyles, and could provide employment opportunities to help grow the New Zealand economy during the recession.
Fit n Well Report
The document discusses factors that contribute to the success of the fitness industry in New Zealand. Obesity rates have risen significantly in the past 30 years. Popular media shows promote fitness and exercise. While the recession has led to job losses, it also provides more leisure time and media exposure that could encourage people to join gyms. Currently 20% of New Zealanders have a gym membership, though only 400 gyms exist in the country. The document argues that the opportunities for the fitness industry outweigh concerns about the recession, and that now is a good time to invest in establishing a new gym.
Nz
The document discusses the fitness industry in New Zealand. It notes that while recreation and sports are a major part of Kiwi culture, gym membership and participation in fitness activities have recently declined. It provides quotes about the percentage of the population that is overweight and participates in fitness weekly. The SWOT analysis identifies monitoring customer trends, good facilities, and friendly environments as strengths, while declining membership is seen as a threat. Recommendations include regularly evaluating strategies and seeking solutions to reduce fees and improve equipment and services to attract more customers.
Fitness Presentation
Opening a gym business in New Zealand's fitness industry requires consideration of factors like profitability, competition, and customer appeal. The fitness industry has shown growth of 5-10% annually and is seen as "recession proof" as gyms are now necessities. Obesity rates continue rising in New Zealand, indicating more potential customers. While there are many gym options like luxury or women-only facilities, the industry has steady membership growth each year as people recognize gyms' role in maintaining a healthy lifestyle. Expanding an existing gym business seems reasonable given the industry's stability, but new ventures also face risks from competition.
InfoMgmt 191 2009 Presentation
The document analyzes trends in the New Zealand fitness industry in 2009 and provides recommendations for Fit 'n' Well Australia's expansion into New Zealand. It finds that the industry has fluctuated but shows promise that year. The main competition originated in the 1980s and does $100 million annually. Offering lower prices could increase customer base and profits. Expanding to New Zealand would begin Fit 'n' Well's process of globalization. Advertising before opening and featuring a celebrity could attract younger customers, while special programs could attract older customers. Researching competitors' prices allows undercutting with better deals. Overall, 2009 seems ideal for Fit 'n' Well's expansion.
Nz Fitness Analysis 09
The fitness industry is changing as people now prefer group exercise classes like aerobics over traditional weight lifting and body building. The recession is causing more people to look for affordable fitness options. To adapt, the gym is considering expanding into the growing obesity market in New Zealand by targeting the 90% of people who do not have gym memberships. The gym is holding a meeting to get employee input on this potential venture to improve services and better understand customers.
Fit 'n' Well
This document discusses the potential establishment of a fitness business called "fit 'n' well" in New Zealand. It outlines some of the opportunities and challenges to consider, such as whether the business would be profitable and reliable given the New Zealand economic environment. Obesity is increasing in New Zealand, creating a need for more effective fitness options. The document lists pros and cons to expanding the business to New Zealand and leaves the decision up to the reader.
Info Mgmt Presentation
The document analyzes trends in the New Zealand fitness industry in 2009 and provides recommendations for Fit 'n' Well Australia's potential expansion into New Zealand. It finds that the industry was fluctuating but promising that year. The main competitors originated in the 1980s and have over 70 branches. Offering lower prices than competitors could increase customer base and profits. Expanding to New Zealand would start Fit 'n' Well's process of globalization. Advertising before opening and featuring a celebrity could attract younger customers, while special programs could attract older customers. Researching competitors' prices allows undercutting with better deals. Overall, 2009 seems ideal for Fit 'n' Well's expansion.
Maia Jones Assignment
The document discusses expanding the fitness company Fit 'n' Well Ltd into New Zealand. It notes that fitness remains popular despite economic conditions. While Les Mills is popular in NZ, smaller gyms still find success. Fit 'n' Well should enter the NZ market given demand, but must ensure strong financial backing first. Locating in a highly populated area like Auckland or Wellington would be best, and an effective advertising campaign is needed to make the public aware.
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This report discusses the fitness industry in New Zealand and provides recommendations for Fit 'n' Well fitness centre. The New Zealand fitness industry is growing rapidly but also faces competition from large commercial operators and local councils running their own centers. To break into the market, Fit 'n' Well should join Fitness New Zealand, purchase equipment through them, offer unique services, advertise effectively, and choose a good location. The full report contains more detailed analysis of industry trends, issues, and advice.
Michael Smith Fit N Well Presentation
Fit 'n' Well is considering expanding into New Zealand's fitness market. The New Zealand market has over 500,000 gym members across more than 300 centers, with some well-established brands. To succeed, Fit 'n' Well will need to select prime locations in cities like Auckland or Wellington to be recognized faster. Membership pricing will also be crucial, aiming for around $600 to attract customers but maintain a high-class reputation. Global recession and existing competitors present challenges, but Fit 'n' Well's established reputation in Australia and effective expansion can help it overcome these issues to build a strong reputation through quality facilities and service in New Zealand.
Info Management 191
The New Zealand fitness industry is an important part of the economy, generating over $250 million annually. While 10% of New Zealanders belong to gyms, obesity rates are high at 25% of the population. For Fit 'n' Well to expand successfully into New Zealand, they should consider partnering to increase member retention and offering additional facilities like spas to attract more premium members willing to pay higher fees. The recession has increased focus on wellness rather than decreased it, so it is advisable for Fit 'n' Well to enter the New Zealand market.
The New Zealand Fitness Industry Power Point Presentation
The presentation analyzes whether Fit n Well should expand into New Zealand's fitness market. It finds that while competitors like Les Mills are well established, gym membership in New Zealand has grown 50% over 20 years. New Zealand also faces obesity issues, showing a market for gyms. The recommendation is that Fit n Well can succeed in New Zealand by gradually expanding, advertising to make customers aware, and offering incentives to attract trial memberships. Expanding would allow Fit n Well to profit from New Zealand's growing gym-going population.
The New Zealand Fitness Industry Power Point Presentation
The presentation analyzes whether Fit n Well should expand into New Zealand's fitness market. It finds that while competitors like Les Mills are well established, gym membership in New Zealand has grown 50% over 20 years. New Zealand also faces obesity issues, showing a market for fitness. The recommendation is that Fit n Well expand gradually into New Zealand, using advertising and market research to understand customers and attract them with incentives. Expanding would allow Fit n Well to succeed in New Zealand's growing fitness industry.
Presentation for Fit'n'Well
The document discusses the fitness industry in New Zealand, noting that while over 11% of New Zealanders belong to fitness facilities and over $275 million is spent annually, the industry faces challenges in retaining memberships. It notes trends showing over 60% of memberships are temporary and outlines factors like economic pressures, time constraints, and increased competition between local and international gyms that are creating a more stressful society and impacting the industry.
Fit N Well Infomgmt 191 Assignment
Bill and Shirley from Fit 'n' Well limited are considering expanding into New Zealand's fitness industry. The document provides several points about New Zealand's fitness industry: 1) New Zealand has the 7th highest gym membership per capita globally; 2) 50% of New Zealanders are overweight and only 10% belong to a gym; 3) The fitness industry in New Zealand is very competitive, especially in Auckland. The document concludes that there are opportunities for Fit 'n' Well limited to exploit in the New Zealand market by tapping into existing client bases and implementing strategies to attract and retain members.
Creating a Six Figure Weight Loss Consulting Practice Working Just 6 Hours Pe...
2013 Annual Australian & New Zealand Weight Loss Leaders Summit - Gold Coast - Melbourne - Auckland - Sydney - www.weightlossinstitute.com.au
Author, Speaker & Founder of The Australian Institute Of Weight Loss Consultants, Sonja Bella, will be revealing her easy to follow, step by step business model of how to make an income of $120,000 per year working 6 clinic hours per week. Sonja will reveal:
The one market segment you should definitely AVOID and why…WARNING: this represents 45% of overweight people according to ABS data.
Understand the most lucrative sector to target, which represents 34% of the $789.6M annual weight loss spend, and how you can easily create a 6 figure income in this sector.
How taking a multi-faceted approach to weight loss in this sector will not only create raving fan results for your clients, but also create a more leveraged income for you.
fitness industry
The fitness industry in New Zealand employs between 4,000-5,000 people at 300-360 operators. Les Mills, which began as a small gym in 1968, has grown to become a multimillion dollar business exporting fitness programs to over 60 countries. To succeed in New Zealand's competitive fitness industry, clubs need well-trained staff and specialized services to retain customers long-term and earn profits.
Info Presentation
The document discusses the rise in obesity rates in New Zealand and how it has caused increased interest in health and fitness. It notes that over 5.8% of the population is morbidly obese, which doubles their mortality risk. This new awareness of health issues has fueled growth in the New Zealand fitness industry. There are now over 300 fitness centers across the country targeting overweight populations. Memberships have increased in the last year, leading the fitness industry to be called "recession proof".
Sonja Bella - Creating a 6 figure weight loss consulting practice working 6 c...
Our dynamic speaker today, Sonja Bella has been professionally involved in the health, fitness and weight-loss industries at both a national and international level for over a decade and has an unbelievable passion and enthusiasm for everything she does.
As an internationally acclaimed author, speaker and entrepreneur, Sonja is well positioned to share with you her knowledge, experience and expertise.
Fitness Industry Analysis
The fitness industry in New Zealand has around 500,000 members across 300-400 centers, despite the start of a recession where New Zealanders still spent $900 on sport and recreation annually. While nearly half a million adults admit to getting less than 30 minutes of activity per week, fitness centers have seen a minimal impact from the recession. There is opportunity to start new exercise programs to serve employees of large companies and compete in the growing wellness program market, though there is risk of high competition. Personal trainers are becoming increasingly popular as they offer flexible sessions suiting busy lifestyles, and could provide employment opportunities to help grow the New Zealand economy during the recession.
Fit n Well Report
The document discusses factors that contribute to the success of the fitness industry in New Zealand. Obesity rates have risen significantly in the past 30 years. Popular media shows promote fitness and exercise. While the recession has led to job losses, it also provides more leisure time and media exposure that could encourage people to join gyms. Currently 20% of New Zealanders have a gym membership, though only 400 gyms exist in the country. The document argues that the opportunities for the fitness industry outweigh concerns about the recession, and that now is a good time to invest in establishing a new gym.
Nz
The document discusses the fitness industry in New Zealand. It notes that while recreation and sports are a major part of Kiwi culture, gym membership and participation in fitness activities have recently declined. It provides quotes about the percentage of the population that is overweight and participates in fitness weekly. The SWOT analysis identifies monitoring customer trends, good facilities, and friendly environments as strengths, while declining membership is seen as a threat. Recommendations include regularly evaluating strategies and seeking solutions to reduce fees and improve equipment and services to attract more customers.
Fitness Presentation
Opening a gym business in New Zealand's fitness industry requires consideration of factors like profitability, competition, and customer appeal. The fitness industry has shown growth of 5-10% annually and is seen as "recession proof" as gyms are now necessities. Obesity rates continue rising in New Zealand, indicating more potential customers. While there are many gym options like luxury or women-only facilities, the industry has steady membership growth each year as people recognize gyms' role in maintaining a healthy lifestyle. Expanding an existing gym business seems reasonable given the industry's stability, but new ventures also face risks from competition.
InfoMgmt 191 2009 Presentation
The document analyzes trends in the New Zealand fitness industry in 2009 and provides recommendations for Fit 'n' Well Australia's expansion into New Zealand. It finds that the industry has fluctuated but shows promise that year. The main competition originated in the 1980s and does $100 million annually. Offering lower prices could increase customer base and profits. Expanding to New Zealand would begin Fit 'n' Well's process of globalization. Advertising before opening and featuring a celebrity could attract younger customers, while special programs could attract older customers. Researching competitors' prices allows undercutting with better deals. Overall, 2009 seems ideal for Fit 'n' Well's expansion.
Nz Fitness Analysis 09
The fitness industry is changing as people now prefer group exercise classes like aerobics over traditional weight lifting and body building. The recession is causing more people to look for affordable fitness options. To adapt, the gym is considering expanding into the growing obesity market in New Zealand by targeting the 90% of people who do not have gym memberships. The gym is holding a meeting to get employee input on this potential venture to improve services and better understand customers.
Fit 'n' Well
This document discusses the potential establishment of a fitness business called "fit 'n' well" in New Zealand. It outlines some of the opportunities and challenges to consider, such as whether the business would be profitable and reliable given the New Zealand economic environment. Obesity is increasing in New Zealand, creating a need for more effective fitness options. The document lists pros and cons to expanding the business to New Zealand and leaves the decision up to the reader.
Info Mgmt Presentation
The document analyzes trends in the New Zealand fitness industry in 2009 and provides recommendations for Fit 'n' Well Australia's potential expansion into New Zealand. It finds that the industry was fluctuating but promising that year. The main competitors originated in the 1980s and have over 70 branches. Offering lower prices than competitors could increase customer base and profits. Expanding to New Zealand would start Fit 'n' Well's process of globalization. Advertising before opening and featuring a celebrity could attract younger customers, while special programs could attract older customers. Researching competitors' prices allows undercutting with better deals. Overall, 2009 seems ideal for Fit 'n' Well's expansion.
Maia Jones Assignment
The document discusses expanding the fitness company Fit 'n' Well Ltd into New Zealand. It notes that fitness remains popular despite economic conditions. While Les Mills is popular in NZ, smaller gyms still find success. Fit 'n' Well should enter the NZ market given demand, but must ensure strong financial backing first. Locating in a highly populated area like Auckland or Wellington would be best, and an effective advertising campaign is needed to make the public aware.
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The New Zealand Fitness Industry Analysis
- 2. Because… a.“Obesity epidemic” has been a serious issue for NZ
- 3. Because… b. The awareness of “keep fit” increases
- 4. Because… c. Getting more experience in gyms is a new kind of lifestyle
- 5. The health and fitness industry is a big market
- 6. With… Estimated $160 million turnover per year And 11% of New Zealanders hold gym memberships
- 7. But… The competition is also significant
- 8. Around 300-360 club operators with either studios, or home -based, or outdoor based businesses.
- 9. Big competitors, like: Les Mills Contours Pro-Fitness City Fitness
- 10. Overall… The New Zealand fitness industry continues to evolve and grow rapidly and is now conservatively estimated to generate more profit in the next few years. The end.