This document provides a marketing plan for Stroops Fitness Club. It includes an executive summary that outlines Stroops' services and target market of adults aged 20-30 from middle-income two-parent families. It then performs a SWOT analysis comparing Stroops to competitors Gold's Gym and Performax Gyms. Stroops' strengths are its affordable prices and personalized atmosphere while manufacturing unique equipment. The plan sets goals to better advertise, educate staff, and increase memberships by 20% through strategies like radio advertising, mailers, and bundle packages. It estimates a budget and plans outcome evaluations to assess the plan's success.
The marketing plan proposes establishing a low-cost gym concept in the Netherlands focused on core fitness activities without additional services. An external analysis found that while fitness centers compete with other sports clubs, they are also seen as complementary for maintaining health and conditioning. Customers prioritize price, location, facilities, training programs, and equipment quality when choosing a gym. Competitors offer services like group training and amenities the low-cost gym will not provide. The internal analysis highlights the gym's competitive advantages as its affordable price, equipment quality, training programs, employment efficiency, and expansion plan. A SWOT analysis identifies strengths in pricing, facilities, and guarantees, as well as weaknesses in sanitation, training options, and team experience. Op
10 step marketing plan for gold's gym philippinesR271605
Gold's Gym aims to target fitness enthusiasts seeking to change their body and lives. While competitors offer lower prices, Gold's Gym differentiates based on its strong brand as the "mecca of bodybuilding". It pursues a niche strategy targeting athletes, celebrities and models. Gold's Gym promotes through celebrity endorsements and locations key cities and malls. The marketing plan outlines target segments, positioning, products, pricing, placement and promotional strategies to achieve objectives in the Philippine market.
Carmelita Fitness Centre is located in Indera Mahkota town, Kuantan. The objectives of this Business Plan are, to improve the financial performance based on the forecasted financial plans, to attract the potential investors and to enhance the competitive advantage of this women fitness center as it is the only center to have the first exercise therapy i.e Pilates in Kuantan.
True Health Fitness Power Point Presentationjtardiff
True Health Fitness Center aims to provide exceptional healthy living options at competitive prices through their marketing plan. Their goals are to provide effective training opportunities and reduce obesity progression. Their strengths include an all-inclusive 24/7 fitness facility, but weaknesses include limited specialized services. Objectives are to target local businesses and corporations to increase annual sales 10% and market saturation quarterly. They will segment markets into corporate wellness programs and individual customers of all ages and interests. Their marketing mix will include equipment, classes, and services. Implementation includes hiring consultants and establishing corporate contracts while evaluating through surveys, audits, and goal achievement.
Start-up Business Plan in US - Fresh Body Fitness Center in USChormvirak Moulsem
Fresh Body Fitness Center will open a new fitness center in Coral Gables, Miami-Dade, Florida. Their vision is to be the best fitness center in building awareness of healthy lifestyles. They will offer various fitness classes and personal training at low prices. Their strengths include certified trainers and competitive pricing. They forecast sales to grow over three years as they gain members and market in the Miami area, which has growing health concerns.
Legacy Athletics aims to open a second location in Midway to expand Westlake CrossFit's (WLCF) existing fitness business. WLCF currently has 200+ monthly clients and 20% annual growth. The new location, Legacy Athletics, will offer comprehensive training including CrossFit classes, personalized coaching, specialty programs, sports-specific training, sports therapy, nutrition counseling, retail, and events. It projects serving 500 members within 3 years at $250 per month on average. Legacy Athletics is proposing a 5-year lease with renewal option of a 5,000 square foot space along Capital of Texas Highway in exchange for $22.50 per square foot and a 12.5% equity stake.
ProFitness will open a new fitness center in Kharghar, Navi Mumbai to provide affordable fitness, body building, and weight loss programs. It will offer services like aerobics, cycling, yoga, and muscle training for Rs. 1000 per month. The founders have invested Rs. 1 crore. ProFitness expects to earn a net profit of Rs. 15.96 lakh in the first year by enrolling 50 members per month. It aims to eventually expand to other cities across India.
The marketing plan proposes establishing a low-cost gym concept in the Netherlands focused on core fitness activities without additional services. An external analysis found that while fitness centers compete with other sports clubs, they are also seen as complementary for maintaining health and conditioning. Customers prioritize price, location, facilities, training programs, and equipment quality when choosing a gym. Competitors offer services like group training and amenities the low-cost gym will not provide. The internal analysis highlights the gym's competitive advantages as its affordable price, equipment quality, training programs, employment efficiency, and expansion plan. A SWOT analysis identifies strengths in pricing, facilities, and guarantees, as well as weaknesses in sanitation, training options, and team experience. Op
10 step marketing plan for gold's gym philippinesR271605
Gold's Gym aims to target fitness enthusiasts seeking to change their body and lives. While competitors offer lower prices, Gold's Gym differentiates based on its strong brand as the "mecca of bodybuilding". It pursues a niche strategy targeting athletes, celebrities and models. Gold's Gym promotes through celebrity endorsements and locations key cities and malls. The marketing plan outlines target segments, positioning, products, pricing, placement and promotional strategies to achieve objectives in the Philippine market.
Carmelita Fitness Centre is located in Indera Mahkota town, Kuantan. The objectives of this Business Plan are, to improve the financial performance based on the forecasted financial plans, to attract the potential investors and to enhance the competitive advantage of this women fitness center as it is the only center to have the first exercise therapy i.e Pilates in Kuantan.
True Health Fitness Power Point Presentationjtardiff
True Health Fitness Center aims to provide exceptional healthy living options at competitive prices through their marketing plan. Their goals are to provide effective training opportunities and reduce obesity progression. Their strengths include an all-inclusive 24/7 fitness facility, but weaknesses include limited specialized services. Objectives are to target local businesses and corporations to increase annual sales 10% and market saturation quarterly. They will segment markets into corporate wellness programs and individual customers of all ages and interests. Their marketing mix will include equipment, classes, and services. Implementation includes hiring consultants and establishing corporate contracts while evaluating through surveys, audits, and goal achievement.
Start-up Business Plan in US - Fresh Body Fitness Center in USChormvirak Moulsem
Fresh Body Fitness Center will open a new fitness center in Coral Gables, Miami-Dade, Florida. Their vision is to be the best fitness center in building awareness of healthy lifestyles. They will offer various fitness classes and personal training at low prices. Their strengths include certified trainers and competitive pricing. They forecast sales to grow over three years as they gain members and market in the Miami area, which has growing health concerns.
Legacy Athletics aims to open a second location in Midway to expand Westlake CrossFit's (WLCF) existing fitness business. WLCF currently has 200+ monthly clients and 20% annual growth. The new location, Legacy Athletics, will offer comprehensive training including CrossFit classes, personalized coaching, specialty programs, sports-specific training, sports therapy, nutrition counseling, retail, and events. It projects serving 500 members within 3 years at $250 per month on average. Legacy Athletics is proposing a 5-year lease with renewal option of a 5,000 square foot space along Capital of Texas Highway in exchange for $22.50 per square foot and a 12.5% equity stake.
ProFitness will open a new fitness center in Kharghar, Navi Mumbai to provide affordable fitness, body building, and weight loss programs. It will offer services like aerobics, cycling, yoga, and muscle training for Rs. 1000 per month. The founders have invested Rs. 1 crore. ProFitness expects to earn a net profit of Rs. 15.96 lakh in the first year by enrolling 50 members per month. It aims to eventually expand to other cities across India.
EBM is a leading Pakistani biscuit manufacturer founded in 1966. They use two performance management systems: SAP for permanent employees and ERP/Oracle for contractual employees. The performance management process involves setting objectives, mid-year and annual reviews. Reviews include target evaluations, supervisor feedback, and ratings. Best practices like 360 feedback are not used. Recommendations include implementing 360 feedback, training reviewers to reduce bias, improving communication between HR and employees, and developing employee retention strategies.
This document provides an overview of a mobile personal training business plan. It discusses the benefits of in-home personal training such as increased time efficiency, convenience, privacy, and undivided attention from the trainer. The business will be called FitnessBeyond and will operate in Wilkes Barre, Pennsylvania, offering personal training and nutrition services. The target market is women ages 30-50 who are 15-30 pounds overweight. Competition in the area offers gym memberships but no mobile personal training. The business aims to fill 25 training slots per week and grow revenues by 12% annually.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and identifies it as a good expansion target due to factors like GDP, infrastructure and tourism. The document outlines BR's entry strategies, including importing and franchising. It proposes short and long term plans, and discusses implications and controls for cultural differences, pricing resistance and building brand awareness.
The document summarizes a business plan for a proposed fitness club to be established in a rented 300 square feet space near Bilawal Chowrangi. The club aims to initially accommodate 100 members per day in two sessions and plans to increase capacity to 130 members within a year and a half. It will target young, health conscious individuals in the local vicinity through word-of-mouth, online, and social media marketing. The total project cost is estimated at 1.4 million rupees to be financed through a combination of capital investment and working capital. Revenue projections for the first year estimate total sales of 1.575 million rupees.
This document discusses Starbucks' success as a blue ocean strategy. It summarizes how Starbucks shifted the coffee industry's focus from commodity coffee sales to the emotional atmosphere in stores. Starbucks offered quality coffee and drinks in a relaxing environment that encouraged socializing. This attracted both coffee and non-coffee customers. Starbucks also focused on excellent customer service and employee satisfaction, training baristas extensively. This emphasis on people has driven Starbucks' popularity and success without disrupting competitors.
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
The athletic apparel industry is worth approximately $168 billion worldwide in 2017 and is estimated to reach $231.7 billion by 2024. Major players like Nike and Adidas dominate the market but new entrants are expected to join. The industry is facing trends like activewear lines from fashion retailers only accounting for 10% of the market. The North American sports apparel market is expected to grow at a compound annual growth rate of 5.9% from 2016-2022.
This document describes a case study for a youth marketing campaign by Letsintern.com for JBL headphones. The objective was to create brand awareness and trials among college students by recruiting 20 student influencers as brand ambassadors. Ambassadors promoted JBL at college events and parties, created social media content, and gave discount coupons to friends. This drove hundreds of product trials and conversations online. The campaign successfully created a new JBL property at colleges and converted trials into sales.
This document provides an overview of the Nike brand profile including key details such as:
- Nike is a sports apparel and equipment company owned by Nike Inc. targeting sports enthusiasts.
- Their tagline is "Just Do It" and they are known for professional athlete-quality shoes.
- The document outlines Nike's logo evolution, mission statement, organizational structure, product range and marketing mix, competitor analysis, and social responsibilities.
Nike began as a company focused on designing comfortable running shoes for athletes when most other shoe companies only designed shoes for everyday wear. It positioned itself as the most valuable sports brand known for premium quality, innovative design, and being technically advanced. Nike grew significantly using the strategy of appealing to people's desire to live healthily and view themselves as athletes. It aimed to satisfy customers' needs for comfort, quality, and status through high-performance products. Nike has faced challenges marketing in Asia but addressed this by promoting running as a social activity and launching new campaigns.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
The document provides an overview of Baskin Robbins' history and marketing strategies. It discusses how Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins and has since grown to over 7,000 locations worldwide. The marketing mix discusses the 4 P's of Product, Price, Place and Promotion used by Baskin Robbins. Market research and segmentation are also covered as key aspects of their marketing approach to understand customers and target specific segments.
Integration Marketing Communication Plan - Dunkin donutsNikhil Saraf
Dunkin Donuts focuses on providing quick, no-frills service and simplicity for its target demographic of working professionals and families aged 18-45. Its ideal customer enjoys the coffee and doughnut combination for an easy morning breakfast or snack. Dunkin Donuts appeals to customers who prefer convenience and routine over flashy marketing. The document then proposes repositioning Dunkin Donuts to focus on offering healthy but indulgent snacks for busy working parents and their families through a new product line of nut-topped doughnuts and a marketing campaign centered around the theme of "Going Nuts".
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Stroops Fitness Club is a small gym located in Clearfield, Utah that manufactures its own unique exercise equipment. Its target market is adults aged 20-30 from middle-income families with children. Stroops aims to provide affordable fitness opportunities. However, it faces high competition from 19 other nearby gyms, especially Gold's Gym and new gym Performax. A SWOT analysis found Stroops' strengths are affordable prices and personalized service, but weaknesses include an unknown location and limited advertising. The marketing plan aims to better promote Stroops to increase membership 20% through expanded advertising, updated staff training, and bundled membership/training packages.
Part of a second semester course of Establishing a business, worth 24credit points. Out of 8 business plans, ours was voted to have the 2nd best presentation and our plan received a 5- grading (scale of 0-5)
EBM is a leading Pakistani biscuit manufacturer founded in 1966. They use two performance management systems: SAP for permanent employees and ERP/Oracle for contractual employees. The performance management process involves setting objectives, mid-year and annual reviews. Reviews include target evaluations, supervisor feedback, and ratings. Best practices like 360 feedback are not used. Recommendations include implementing 360 feedback, training reviewers to reduce bias, improving communication between HR and employees, and developing employee retention strategies.
This document provides an overview of a mobile personal training business plan. It discusses the benefits of in-home personal training such as increased time efficiency, convenience, privacy, and undivided attention from the trainer. The business will be called FitnessBeyond and will operate in Wilkes Barre, Pennsylvania, offering personal training and nutrition services. The target market is women ages 30-50 who are 15-30 pounds overweight. Competition in the area offers gym memberships but no mobile personal training. The business aims to fill 25 training slots per week and grow revenues by 12% annually.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and identifies it as a good expansion target due to factors like GDP, infrastructure and tourism. The document outlines BR's entry strategies, including importing and franchising. It proposes short and long term plans, and discusses implications and controls for cultural differences, pricing resistance and building brand awareness.
The document summarizes a business plan for a proposed fitness club to be established in a rented 300 square feet space near Bilawal Chowrangi. The club aims to initially accommodate 100 members per day in two sessions and plans to increase capacity to 130 members within a year and a half. It will target young, health conscious individuals in the local vicinity through word-of-mouth, online, and social media marketing. The total project cost is estimated at 1.4 million rupees to be financed through a combination of capital investment and working capital. Revenue projections for the first year estimate total sales of 1.575 million rupees.
This document discusses Starbucks' success as a blue ocean strategy. It summarizes how Starbucks shifted the coffee industry's focus from commodity coffee sales to the emotional atmosphere in stores. Starbucks offered quality coffee and drinks in a relaxing environment that encouraged socializing. This attracted both coffee and non-coffee customers. Starbucks also focused on excellent customer service and employee satisfaction, training baristas extensively. This emphasis on people has driven Starbucks' popularity and success without disrupting competitors.
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
The athletic apparel industry is worth approximately $168 billion worldwide in 2017 and is estimated to reach $231.7 billion by 2024. Major players like Nike and Adidas dominate the market but new entrants are expected to join. The industry is facing trends like activewear lines from fashion retailers only accounting for 10% of the market. The North American sports apparel market is expected to grow at a compound annual growth rate of 5.9% from 2016-2022.
This document describes a case study for a youth marketing campaign by Letsintern.com for JBL headphones. The objective was to create brand awareness and trials among college students by recruiting 20 student influencers as brand ambassadors. Ambassadors promoted JBL at college events and parties, created social media content, and gave discount coupons to friends. This drove hundreds of product trials and conversations online. The campaign successfully created a new JBL property at colleges and converted trials into sales.
This document provides an overview of the Nike brand profile including key details such as:
- Nike is a sports apparel and equipment company owned by Nike Inc. targeting sports enthusiasts.
- Their tagline is "Just Do It" and they are known for professional athlete-quality shoes.
- The document outlines Nike's logo evolution, mission statement, organizational structure, product range and marketing mix, competitor analysis, and social responsibilities.
Nike began as a company focused on designing comfortable running shoes for athletes when most other shoe companies only designed shoes for everyday wear. It positioned itself as the most valuable sports brand known for premium quality, innovative design, and being technically advanced. Nike grew significantly using the strategy of appealing to people's desire to live healthily and view themselves as athletes. It aimed to satisfy customers' needs for comfort, quality, and status through high-performance products. Nike has faced challenges marketing in Asia but addressed this by promoting running as a social activity and launching new campaigns.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
The document provides an overview of Baskin Robbins' history and marketing strategies. It discusses how Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins and has since grown to over 7,000 locations worldwide. The marketing mix discusses the 4 P's of Product, Price, Place and Promotion used by Baskin Robbins. Market research and segmentation are also covered as key aspects of their marketing approach to understand customers and target specific segments.
Integration Marketing Communication Plan - Dunkin donutsNikhil Saraf
Dunkin Donuts focuses on providing quick, no-frills service and simplicity for its target demographic of working professionals and families aged 18-45. Its ideal customer enjoys the coffee and doughnut combination for an easy morning breakfast or snack. Dunkin Donuts appeals to customers who prefer convenience and routine over flashy marketing. The document then proposes repositioning Dunkin Donuts to focus on offering healthy but indulgent snacks for busy working parents and their families through a new product line of nut-topped doughnuts and a marketing campaign centered around the theme of "Going Nuts".
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
- Nike is a major American sportswear and equipment manufacturer known for its "Just Do It" slogan. It produces shoes, clothing, accessories, equipment, and technology products.
- The document provides an overview of Nike's brand portfolio, product range including its Nike+ line, and financial performance. It also includes a SWOT analysis of Nike+ and discusses Nike's strategies around diversity, products, customers, relationships, segmentation, positioning, and distribution channels.
- The summary highlights Nike's focus on innovation through products like Nike+ and strategic partnerships while also facing competition in the sportswear market.
This document provides a case analysis of Nike, Inc. It begins with an overview of the company's history and operations, including its founding in 1964 and global expansion. The next sections examine Nike's challenges from tightening competition and losing market share in China. The analysis also explores Nike's competitive advantages, marketing strategy, industry forces, SWOT analysis, and recommendations. In conclusion, it summarizes that Nike has performed well financially but still faces threats from competitors and should focus on improving working conditions.
Stroops Fitness Club is a small gym located in Clearfield, Utah that manufactures its own unique exercise equipment. Its target market is adults aged 20-30 from middle-income families with children. Stroops aims to provide affordable fitness opportunities. However, it faces high competition from 19 other nearby gyms, especially Gold's Gym and new gym Performax. A SWOT analysis found Stroops' strengths are affordable prices and personalized service, but weaknesses include an unknown location and limited advertising. The marketing plan aims to better promote Stroops to increase membership 20% through expanded advertising, updated staff training, and bundled membership/training packages.
Part of a second semester course of Establishing a business, worth 24credit points. Out of 8 business plans, ours was voted to have the 2nd best presentation and our plan received a 5- grading (scale of 0-5)
- The document is a marketing plan proposing for Athleta, a women's activewear brand owned by Gap Inc., to open its first store in London, United Kingdom.
- It provides an analysis of the activewear market trends in both the US and UK, as well as an overview of Athleta's products and services.
- The plan suggests that London would be a good location for Athleta's first international store due to its large population, thriving fashion industry, and popularity with tourists.
The document summarizes a study conducted using Addressable Minds to develop targeted messaging for increasing gym membership. Addressable Minds is a technique that uses surveys to uncover hidden consumer preferences and segment the market. The study team developed survey questions, analyzed the results to identify 4 market segments, and created tailored marketing phrases for each segment aimed at gyms.
This document provides an introduction to fitness principles and testing. It defines physical fitness as the body's ability to function efficiently, consisting of health-related and skill-related components. Health-related components include body composition, aerobic endurance, flexibility, muscular strength and endurance. Skill-related components include speed, agility, balance, coordination and reaction time. It then describes the Physical Activity Pyramid and FITT principles of frequency, intensity, time and type for exercise. Finally, it outlines the Beep Test for measuring aerobic fitness and the Illinois Agility Test for measuring agility.
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males between the ages of 25-49 who have an average house-
The current marketing strategy of Gordon Biersch focuses hold income of $50K or more. This target market appreciates
on targeting males and females ages 25-49 with a house- the microbrew beer, friendly atmosphere, and quality food.
hold income over $50K. The strategy aims to position GBR Positioning:
as a casual dining restaurant known for its microbrew beer
and friendly atmosphere. Marketing tactics include word of GBR positions itself as a casual dining restaurant known for
mouth advertising and promotions. its microbrew beer brewed on site and its friendly comfortable
atmosphere.
The document provides details about establishing an ABE Physical Fitness Center, including its mission, vision, marketing strategies, competitive analysis, design and development plans, operations management, and financial projections. The center aims to provide a state-of-the-art facility for clients to train, improve health, and looks. Marketing will include online ads, flyers, and word-of-mouth. The center will compete based on its convenient location, new equipment, unique services including personal training, and friendly staff. Plans include floor plans, interior designs, and a budget of over 3.8 million pesos for starting costs.
The document outlines a 10 step marketing plan for the video game "Your Shape: Fitness Evolved" for the Xbox 360. The target market is class A, B and C men who are gamers, fitness-oriented and want to work out at home. Competitors include fitness centers and other active gaming consoles. The product fills a gap for those with limited gym time by providing entertainment and fun during home workouts. The marketing mix will include worldwide distribution in game stores, promotional ads, and positioning the niche product towards older teenagers and young adults.
This marketing plan proposes a new fitness app called FitU. It aims to create custom workout plans without distracting users. The plan outlines targeting users aged 25-34 and females, who make up a large portion of the fitness app market. It proposes regular updates, social sharing incentives, and collaboration to gain downloads and revenue. The goal is 10,000 free downloads in 4 months to avoid major changes, and increasing paid users over 5 months to reinvest in innovations.
This 10-step marketing plan summarizes Jollibee's strategy to target toddlers to senior citizens of all social classes, especially C, D, and E classes. It analyzes Jollibee's products and categories that meet customers' needs for affordable, tasty, and accessible fast food. The plan estimates Jollibee's large market share in the Philippines based on sales data and outlines Jollibee's competitive pricing, widespread store locations, and strategy to be a low-cost fast food producer with efficient supply and distribution.
Fitness Star - An Android app marketing planRohan Singh
The document outlines a market opportunity and action plan for a fitness app called "Fitness Star". It notes that the health and fitness app market is only 2% but growing as people focus more on health. The app aims to be more convenient, effective and personalized than competitors. The action plan includes releasing free and paid versions on major platforms, researching how to improve on existing apps, and motivating regular usage by tracking progress over time. It provides an overview of the Android market share and app categories on the Play Store.
Marketing plan for metro bikes company (group no.8)Rohit Yadav
This marketing plan summarizes Metro Bikes' strategy to launch and sell bicycles in the US market over the next 3 years. The plan involves targeting families and avid riders aged 6-44 in the Abbotville area. Metro Bikes will position itself as a full-service specialty bike shop offering high-quality brands. The marketing objectives are to increase brand awareness, loyalty, and annual sales by 5%. The marketing mix involves promotional activities like advertising, a website, and events. Financial projections estimate a budget of $22.67 lakh with the goal of selling 1 lakh units annually. Research and contingencies are also addressed.
This document provides details for the launch of a new fitness club called West Wood Clare Hall. It includes a service profile, SWOT analysis, potential customer analysis based on segmentation, and pricing strategy. Promotional tools discussed are AdWords for online promotion and a "12 Days of Fitness" program for offline promotion. A 6-month media plan is presented. The launch event is planned for early January 2017 and will involve staff, guests, food, music, and giveaways. References are also included.
Knock-Out Personal Training is a new personal training studio in Cape Coral, FL that offers one-on-one customized training. The company aims to appeal to customers who value personalized attention from a trainer. Knock-Out's services include fitness evaluations, customized workout plans, and help monitoring diet and progress. The company plans to launch its marketing campaign in May and expects to establish itself in Cape Coral within three months, with a goal of expanding throughout Lee County by 2013.
For a class project - worked in a group and responded to a RFP from Frank\'s Gym, a made-up gym in Franklin County looking to expand business model and add a new location in the Atlanta area. This is the Final Report and our Final Recommendations.
Sawhill Athletic Club (A) Sawhill Athletic Club was an athleti.docxanhlodge
Sawhill Athletic Club (A)
Sawhill Athletic Club was an athletic facility in suburban Scottsdale, Arizona. It was designed to provide a wide range of athletic opportunities, including racquetball courts and exercise facilities. The facilities were modern, and the staff focused on providing high customer service. To provide flexibility to its members, the club had a wide range of hours of operation. The members were primarily families and young professionals who lived in the area.
Membership at the club had been steady since it opened five years ago. To monitor the club’s quality, members were often asked to fill out satisfaction surveys. Most members liked the club’s attention to customer satisfaction, but many complained that the facilities did not have a good layout. They complained of having to walk long distances from one location to another, citing this as a significant inconvenience. Another complaint was that all the departments were separated with high walls, creating a “closed-in” feeling. A new athletic facility was going to be opening in the area in the near future. The owners of Sawhill thought that they had better listen to the requests of their customers in order to remain competitive.
Improving the Layout
Lauren Nicole was hired to manage Sawhill and to offer any recommendations for changing the layout of the facility. She was told to be creative and use her knowledge of facility layout design. She was even provided with a diagram of the facility 407408and averages of daily trips made by clients between each of the departments in the facility.
Layout of Sawhill Athletic Club
Lobby A
Racquetball Courts B
Exercise and Weight Room E
Food Court C
Pro Shop D
Showers/Locker Room G
Child Care Facility F
Case Questions
1. Develop an ld score for the current layout. What problems can you identify with the current layout?
2. Use trial and error to come up with a better layout that lowers the ld score. Explain the departments you thought needed to be in close proximity to one another.
3. Imagine an athletic facility such as Sawhill. What strategies would you suggest for creating an open environment?
Number of Trips between Departments
Department
A
B
C
D
E
F
G
A. Lobby
—
15
34
32
14
54
76
B. Racquetball courts
—
2
2
34
0
72
C. Food court
—
26
0
47
3
D. Pro shop
—
9
1
4
E. Exercise & weight room
—
7
74
F. Child care facility
—
57
G. Showers & locker
—
Sawhill Athletic Club (A)
Sawhill Athletic Club was an athletic
facility in suburban Scottsdale, Arizona. It was designed to provide a
wide range of athletic opportunities, including racquetball courts and exercise facilities. The facilities
were modern, and the staff focused on providing high customer service. To pro
vide flexibility to its
members, the club had a wide range of hours of operation. The members were primarily families and
young professionals who lived in the area.
Membership at the club had been steady si.
The document is a consulting proposal prepared by Mac Consults for The Pulse fitness center at McMaster University. It aims to increase participation in The Pulse's specialty fitness classes and programs. The proposal recommends strategies like creating a new logo and slogan, launching a dedicated website, increasing social media presence, holding promotional events on campus, and placing more posters across campus to promote The Pulse's services. The timeline and budget section outlines an implementation plan to achieve these goals by April 2016.
Advertising campaign for a fitness center.pptxQasimAli398466
The document provides details of a campaign planning presentation by Freak Fitness Center to launch an advertising campaign. The campaign aims to increase brand awareness, attract new members aged 25-40 in urban areas of Islamabad/RWP. It outlines the demographic profile, consumer behavior trends, key competitors to differentiate from, and objectives to increase brand awareness, drive membership, promote programs, foster community, and cultivate a positive brand image. Advertising channels include digital, website/SEO, outdoor and print media. The budget will be used for creative assets, execution across channels, and monitoring/optimization. Key aspects of successful execution include defining the target audience, choosing right channels, and creating compelling content highlighting the unique value proposition.
Boomerang Media Health Club/Gym AdvertisingLiam Keynes
Give your brand presence in a high-end, positive environment accessing 1.7+ million ABC1 individuals with a total weekly footfall of 6.8 million. Our national network of over 450 private member gyms includes 3 of the biggest chains in the UK; Pure Gym, David Lloyd and Nuffield Health and offers a range of advertising opportunities from digital and static 6-sheets to class sponsorship and gym challenges.
Our health clubs allow you to reach an active, motivated and ambitious audience at a time when they are alert and most receptive to advertising. 80% of all our gym members are in the ABC1 demographic (26% higher than the national average), with David Lloyd and Nuffield offering an elite AB member demographic of 69%.
The fitness industry has grown steadily since the 1970s. There were 16,938 fitness clubs at the start of the 2000s, growing to 29,636 by 2008, with 41 million American members. The global fitness industry will continue growing due to increased health awareness and government programs. While in-home workouts rose during economic downturns, health clubs remained competitive by innovating new exercise methods. The aging population and issue of childhood obesity present opportunities for fitness programs catered to these groups. Online training is also becoming more prevalent as gyms offer live-streamed and recorded workouts.
The document discusses the history and growth of the fitness industry from the 1970s to present day, noting that membership in fitness centers rose significantly from the 1990s through the 2000s as exercise became increasingly popular. It then outlines some of the current trends in the industry, including steady continued growth driven by health awareness, innovation in fitness classes and solutions, and the use of technology in fitness programs and membership services. The conclusion reiterates that competition will remain high in the industry as consumer preferences and the latest health and fitness trends continue to evolve rapidly.
Boomerang Media Leisure centre AdvertisingLiam Keynes
Your brand can reach a wide range of audience groups at the heart of the community. We operate in 2 of the 3 largest chains in the UK – Places for People and Everyone Active, providing national coverage. The Olympics & initiatives such as Change4life have helped drive investment in this sector, resulting in popular, high quality and well equipped venues.
Our Leisure Centre's enable you to reach a 2 weekly footfall of 1.65 million people who are all focussed on an active and healthy lifestyle. There is a core family profile as well as teens, young professionals and the older generation. 63% of visitors are in the ABC1 member demographic (8% higher than the national average) and the average household income is £34,679.
This document provides an overview of a business plan for Power Gym Club and Food Supplement Store. The business will be located in Depalpur, Pakistan and will offer gym facilities and equipment as well as food supplements. It outlines the company information, products/services, management structure, financial projections, and marketing strategy. The key objectives are to gain 25% market share and face competition from an existing gym called Jani Shah Depalpur Club.
The document proposes a mobile fitness application called Bootcampp that offers a 15-week virtual group training program with 4 workouts per week. It would use a freemium model with the first 2 weeks free and the full 15-week program costing $10. Exercises would use only bodyweight and be tailored to each user's ability. The app would also provide nutritional guidance and allow users to compare performance, earn points, and improve their rank among peers. The goal is to help users achieve Olympic/Ironman-level fitness through structured training that is affordable and can be done at home, in a park, or at a gym.
The document proposes a mobile fitness application called Bootcampp that offers a 15-week virtual group training program with 4 workouts per week. It would use a freemium model with the first 2 weeks free and the full 15-week program costing $10. Exercises would use only bodyweight and be tailored to each user's ability. The app would also provide nutritional guidance and allow users to compare performance, earn points, and improve their rank among friends on Facebook. The goal is to help users achieve an Olympic/Ironman level of structured training affordably on their own at home, in a park, or at a gym.
Jorge Posada is seeking a position in health and fitness where he can share his passion and 25 years of experience in martial arts, football, and other sports. He has experience as an athlete on American Ninja Warrior, a ninja trainer, and a writer for health and fitness publications. He has certifications in lifeguarding, first aid, and as a martial arts instructor. Posada founded Focus Fitt, Inc. to provide various fitness activities and nutrition coaching to clients.
Gymnut is a social fitness marketplace app that connects personal trainers with individuals looking to improve their fitness. The app allows trainers to sell customized workout and diet plans, offer monthly training subscriptions, and endorse products. Gymnut takes a 15% cut of all transactions on the platform. Since launching its beta version, Gymnut has signed up over 200 trainers and 500 users, with the trainer network having a combined social media following of over 1 million. The company is seeking $700k in seed funding to further develop the platform and grow its user and trainer base.
N-Force Fitness LLC is a startup company specializing in fitness equipment, vitamins, and sports apparel. It was founded by Dean Paraskeva and others. The company's goals are to share its products with the public within 1 year, have equipment in major gyms within 5 years, and be nationwide within 10 years. The document outlines the company's organizational structure, roles, culture, and reward systems which are designed to inspire employees. Key aspects include morning meetings, employee innovation time, and sharing profits through trips and bonuses to maintain a positive culture.
This document contains a summary of a marketing internship report. It provides an overview of the internship objectives, expectations, and the company where the internship took place. The internship objectives were to gain hands-on marketing experience and improve skills in project execution and marketing research. The intern was excited to intern at a large company and expected to learn and develop new skills. The internship took place at the American Bank Center in Corpus Christi, Texas, which hosts various events. The summary provides a high-level overview of the internship goals and company.
MG Consulting provides marketing solutions including marketing planning, digital/PR strategies, communications, promotions, and analysis/ROI services. They successfully rebranded the SuperFit Championship Series as the SteelFit Championships for Precision Sports Entertainment, increasing athlete participation over 100% and doubling sponsorships. The rebranding to SteelFit was done to expand the business outside the NY/NJ area and avoid confusion with another competition, leveraging the brand equity of SuperFit while introducing SteelFit. A seamless transition was achieved through a gradual logo changeover and communication of the rationale for the new name from January to June 2014.
Similar to Marketing plan final 1 stroopts fitness club (20)
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These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
2. Marketing Plan Outline
I. Executive Summary
II. Situation Analysis
a. Internal Analysis
i. About Stroops Fitness Club
ii. Mission Statement
iii. Services Offered
b. External Analysis
i. Demographics
ii. Competition
iii. S.W.O.T. Analysis
III. Primary Target Market
IV. Marketing Goals
a. Goal #1: We will market and advertise our product better than we are
currently doing
i. Objective
ii. Strategies to accomplish goal
b. Goal #2: Keep staff updated, educated, and trained in nutrition and the
latest exercise programs/techniques
i. Objective
ii. Strategies to accomplish goal
c. Goal#3: Increase gym membership
i. Objective
ii. Strategies to accomplish goal
V. Calendar
VI. Budget
VII. Evaluation
a. Process Evaluation
b. Outcome Evaluation
- 2 -
3. I. Executive Summary
Stroops Fitness Club is located in the Freeport Center in Clearfield, UT. It is a
small business owned by Shon Harker. He creates a personal feel to his fitness center to
encourage customers to choose his product. The core products of Stroops Fitness are
cardio workouts, aerobics, basketball courts, personal training, Elite Sports training, and
training equipment. Stroops Fitness Club designs and manufactures their own equipment
that is used by competitive athletes all over the world. They provide equipment and
services that enhance and improve athletes’ performance. They also strive to meet the
needs of those who are beginning an exercise plan.
Stroops Fitness Club sells their products in the Clearfield, Syracuse, Clinton, and
West Point areas. The target market is adults in their twenties and thirties that come from
a middle class income and have a few children. The product Stroops Fitness Club is
selling is membership to the gym. Current advertising is done by a marquee located on
Antelope Drive by the entrance to the Freeport Center and flyers that are delivered door
to door.
In order to better promote Stroops Fitness Club to the target market the first objective
of this marketing plan is to provide better advertising that is currently being done in order
to have more inquiries about gym membership by December 2007. This will be
accomplished by advertising on the radio, sending out mailers introducing Stroops
Fitness Club, and placing more signs showing where Stroops is located. The second goal
is to keep the staff at the gym updated, educated and trained in nutrition and exercise to
increase current customer satisfaction 15% by December 2007. This will be measured by
a customer survey given in December 2006 and 2007 to current customers. The third goal
- 3 -
4. is to increase the number of gym memberships by December 1, 2007 20% based off of
December 2006 membership. To do this, Stroops will increase operating hours, keep the
facility nice and up to date, as well as offer a bundle priced package of a personal trainer
with gym membership. Among the strategies to accomplish these goals is use of the four
P’s of marketing: Product, Price, Place, and Promotion.
It was found that competition is high for Stroops Fitness Club. There are 19 other
gyms within 5 miles of Stroops, two of which are major competitors, Gold’s Gym and
Performax Gyms. A SWOT Analysis was performed to determine the areas of
improvement that Stroops needs to focus on in comparison to these other gyms, such as
making their location easier to find and updating their website. The major strengths that
Stroops has are being the only gym that manufactures its own unique equipment and has
a personable atmosphere. Stroops also has the most affordable prices among the
competitors.
Upon evaluation of the action plan and strategies to accomplish the goals and
objectives, it was found that $$$$$$$ will be needed to implement this marketing plan.
After implementing the marketing plan, the company will evaluate the outcomes of the
plan to see if the objectives and goals were accomplished.
- 4 -
5. II. Situation Analysis
A. Internal Analysis
I. Stroops Fitness Club
Stroops Fitness Club is a small gym located in the Freeport Center in
Clearfield, Utah. It is owned by Shon Harker. The unique thing about Stroops is
that they have a 30,000 square foot facility where they design and manufacture
their own equipment. Stroops offers cardio workouts, aerobics, basketball courts,
personal training, Elite Sports training, babysitting for those with gym
membership. The largest focus for Stroops is to provide these fitness options in
gym membership to their customers at an affordable price.
II. Mission Statement
“To provide excellent fitness opportunities to the average person in the Clearfield,
Syracuse, Clinton, West Point, and East Layton areas at an affordable price.”
Stroops defines the average person as someone that is part of a two parent
family, has a few children, middle income, and ages ranging from twenties to
thirties. They do not need to be heavy lifters, and Stroops wants to reach people
with busy schedules. Stroops Fitness Club also strives to provide fitness options
and opportunities to beginners.
III. Marketing Resources
Currently Stroops advertises through a small sign and marquee that is
placed along a viaduct on Antelope Drive in Clearfield as well as flyers that are
delivered door to door. Stroops also has a spot in US West Dex in the yellow
- 5 -
6. pages, and are online at www.dexonline.com. No other methods are being used at
this time.
B. External Analysis
I. Demographics
The cities within Stoops Fitness Club’s target market segment are
Clearfield, Syracuse, West Point, and Clinton. The total population for these four
cities within Davis County is approximately 63,000.
The target market segment is an area from I-15 and west all the way to
4500 South in Syracuse. Running North to South the boundaries include Main
Street in Clinton all the way to Gentile Street also in Syracuse.
Figure 1: The boundaries of the target market segment
- 6 -
7. II. Competition
Within 10 miles of Stroops Fitness Club there are 42 known operating
gyms. Within a 5 mile radius there are 19 gyms. Among these are three Gold’s
gyms and eight Curves for Women. There is also a brand new gym called
Performax Gyms, which is one of the bigger competitors for all of the nearby
gyms. A S.W.O.T (Strengths, Weaknesses, Opportunities, and Threats) Analysis
will be performed contrasting Stroops Fitness Club, Gold’s Gym and Performax
Gyms. These two competitors were chosen because they offer the same range of
services that Stroops also provides.
- 7 -
8. III. S.W.O.T. Analysis
Analysis of Strengths, Weaknesses, Opportunities, and Threats for Stroops
Fitness Club and their two major competitors:
Stroops Fitness Club Gold's Gym Performax Gyms
Strengths Affordable
Well known- Have a
strong reputation
High quality Facility
with new/large selection
of equipment
Personable Atmosphere A lot of equipment
Kids center with
computers
Manufacture own
equipment
Many Locations They have a juice bar
Have a strong
understanding of
equipment
They have a variety of
classes offered
Good hours- convenient
for those working out at
different hours
Classes offered at a
variety of times
Informative website
Mr. Olympia is an
instructor
Weaknesses Small and unknown
Crowded, may scare
away beginners
Not many different
classes offered
Difficult to find
location- and only one
location
Impersonal atmosphere
Classes are not offered
at convenient times
Hours are less
convenient
May be intimidating to
beginners
May be intimidating to
beginners
Out of date website
Smaller staff
Opportunities There is room to grow
and increase the
company and it’s
reputation
Offer discounts to
employees of certain
companies
Good location right by
new office buildings in
Layton
To expand the number
of facilities
Could take advantage
of location within
Freeport Center
Appeals to beginners-
may bring in new
customers
Threats There are a lot of strong
competitors
Performax is a
competitor
There is only one
location- many not
willing to travel for a
workout
Current advertising is
not sufficient
Reputation may be bad
It is getting older,
facilities may become
dated
- 8 -
9. III. Primary Target Market
The Primary Target Market for Stroops Fitness Club is adults in their mid-
twenties to mid-thirties, being part of a two parent family with a few children, earn a
middle class income, and who live within about a five mile radius of Stroops Gym
which is located in Clearfield, UT. Cities within the target market segment are
Clearfield, Syracuse, West Point, and Clinton. The total population for these four
cities is approximately 63,000. Considering the two parent family with a few children
factor along with the middle class income aspect, the target market is narrowed down
to approximately 9,122 people.
IV. Marketing Goals
Goal #1: We will market and advertise our product better than we are currently doing.
Objective: 2,000 people out of our target market will inquire about a gym membership
by December 2007.
Strategies:
• Advertise on the Radio
o Advertise on 100.3 and 98.7, which are popular radio stations among the
target population. This will be done in January of 2007, it is during this
time of year that many make News Years Resolutions, and exercise is
usually one of the most common resolutions people make.
o The manager will contact radio station 98.7 and have them send a D.J. to
come to Stroops location and do a promotion for the facility in August
2007. They will be there from 7am-1pm, where they will advertise with a
general message as well as visit with the people who are at the gym
throughout the time that they are at our facility.
o Basketball and weight lifting competitions will be held. People can win
prizes and winners will be announced over the radio. The prizes will
consist of gift certificates to restaurants and clothing stores. There will
- 9 -
10. also be a grand prize for a free sixth month membership to Stroops Fitness
Club.
• Send mailers to Target Market
o A graphic designer will be hired to create a postcard that is attractive to be
mailed out. On the postcard, two free sessions will be offered with a new
or renewed membership at Stroops. The postcard will also contain prices,
the packages offered at Stroops, the location, a free tour, and the first class
equipment that we have in our facility.
• Update current signs as well as add new signs
o The current sign that is located on the side of the viaduct on Antelope
Drive will be replaced with a larger one that is more aesthetically pleasing.
By doing this, more attention will be drawn to the gym and its location, as
well as improve the “image” of Stroops.
o A new sign will be purchased that shows where Stroops is located when
customers enter the Freeport Center that looks exactly like the main sign,
but is not as large.
o Currently, Stroops does not have a sign on their building; therefore a sign
will be placed on the building so it is recognizable to those who are
looking for it. The sign will look exactly like their logo.
Goal #2: Keep staff updated, trained, and educated in nutrition and the latest exercise
programs/techniques.
Objective: Increase current customer satisfaction, measured by a 5 question survey with
an overall score, of December 1, 2006 15% by December 1, 2007.
Strategies:
• Hold semi-annual staff meetings or training sessions for all employees to attend
featuring a guest speaker emphasizing the latest information on nutrition and
exercise, or discussing an article containing pertinent health information.
o March speaker will be Marlo James of Ephraim, Utah. Certified in
Aerobics, Yoga, Kickboxing, and Pilates. Marlo has a Masters Degree in
Human Performance and teaches aerobics classes at Snow College.
o In September management will locate a current fitness/nutrition article to
go through and discuss with staff members.
• Subscribe to three current health magazines
o Health $15.00 per year
o Fitness $13.00 per year
o Flex $25.00 per year
- 10 -
11. • To measure current customer satisfaction, we will have a five question survey
given in December of 2006. The survey will be given to current members on a
gym visit.
o The survey will include questions about the instructors, the facility, and
the service. It will allow the customer to rate these items on a scale of 1 to
5. It will be based on an overall score. The president and manager of
Stroops will review and calculate the results of this survey.
o A second survey will be given one year later (December of 2007). It will
include the same questions and rating system as the previous survey. The
president and manager will go over the results of the second survey and
compare the overall scores of 2006 with the scores of 2007.
• Have a suggestion box in the gym that customers can put ideas in. Also put a
suggestion box online that website visitors can enter suggestions into.
• Keep gym equipment nice and up to date by making sure it is clean and
aesthetically pleasing. Wipe down equipment each day. Place disinfectant spray
bottles on each piece of equipment so users can clean it off if desired.
o When a new piece of equipment arrives, make sure customers know about
it and have a chance to try it out
o Promote Stroops uniquely designed and manufactured equipment
Goal #3: Increase gym membership.
Objective: Increase gym membership 20% by December 1, 2007 based on December 1,
2006 membership.
Strategies:
• Keep gym facility at a level to be able to compete
o Beginning in January increase the hours of operation. Monday thru
Thursday 5 a.m. until 11p.m., Friday and Saturday 5 a.m. until 10 p.m.
o Starting in December, daily have a front desk employee clean the
bathrooms/locker rooms, equipment, and courts.
o Starting in December, every other day, have a front desk employee make
sure outside of the facility is clean and pick up any garbage around the
building or in the parking lot.
o In December the Manager will buy 5 new garbage cans, 1 for outside and
4 for inside.
• Keep Current Members.
o In yearly customer survey ask about customer satisfaction about the
number or machines, courts and staff. Meet the needs mentioned in the
survey.
- 11 -
12. o Every 2 months beginning in January, the Manager will update the
webpage. Making sure the calendar of events is displayed at least a month
in advance.
• Promote gym membership.
o The Manager will implement a bundle pricing of 2 one hour sessions with
a personal trainer with a new or renewed gym membership.
V. Calendar
Calendar of Events Beginning December 2006
Event Month
Dec Jan Feb Mar April May June July Aug Sept Oct Nov Dec
Radio Advertising
Send Mailers
Buy Signs
Hire More Staff
Staff Training Meeting
Supply Health Magazines
Customer Survey
Implement Suggestion
Box
Keep Equipment Updated
Increase Hours of
Operation
Clean Inside
Clean Outside
Buy Garbage Cans
Assess Needs for
Equipment
Begin Updating Webpage
Promote Bundle
V. Budget
- 12 -
13. Budget
Action Price
Advertisement on Radio
Time on Radio 3 spots a $85.00 per spot $255.00
Radio Station come to Stroops $2500.00
Prizes
Gift Certificates 10 at $25.00 $250.00
Mailers
Graphic Designer $35.00 per hour for 5 hours $175.00
Printing Mailers (Kinko’s) 9,122 mailers at .10 / copy (4/page ) $229.00
Mailing post cards to Target Market 9,122 mailers at .24 $2,189.00
Signage
Antelope Drive Sign
Sign in Freeport Center
Sign on Building
Semi-Annual Staff Meeting
Guest Speaker (1 per year) $250.00
Employee attendance Average $8.00 per hour $300.00
Subscribe to health magazines
Fitness Subscription for 1 year $13.00
Flex Subscription for 1 year $25.00
Health Subscription for 1 year $15.00
Customer Survey
Copying (Kinko’s) 1000 surveys at .10 / copy
$ 50.00 x 2 (2 per page) $100.00
Suggestion Box $10.00
Disinfecting Machines
Water Bottles 25 bottles at 1.00 each $25.00
Disinfecting Liquid 10 gal. At $10.00 per gal. $100.00
Increase hours of operation $5,476.00
Keep Equipment Updated $1,000.00
Garbage Cans
Outside (1) $300.00
Inside (4) $120.00
Bundle Pricing
Personal Trainer per person 240 people at 2 hours per person
= 480 hours x $15.00 per hour $7,200.00
Total Marketing Plan Budget
VI. Evaluation
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14. a. Process Evaluation
The owner of Stroops Fitness Club will be in charge of making sure the
action steps are carried out throughout the year according to the calendar. Once a
month owner will place a letter to all employees regarding the activity of the
month and the goals set for that month. He will be in charge of monitoring the
progress of each action as well as the outcome of the goal and activities. At the
end of the month each employee will have a chance to evaluate that month’s
activities and goals and give suggestions to the owner for improvement as well as
successes and failures of the goals and activities.
b. Outcome Evaluation
At the end of the year Stroops will evaluate the success of the radio
promotion by keeping attendance at the event as well as to see if people
mentioned the ad on the radio and/or the flyers. To determine if the goal of
increased current customer satisfaction was accomplished, the owner will analyze
the results of the surveys in December of 2006 and December of 2007. Last,
Stroops Fitness Club will look at the data relating to current customers of
December 2006 and compare it with December 2007 membership.
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