1. Win in the Fitness Industry
of New Zealand
Created by: Huijie SUN
1200987

2. Industry Analysis Report
for Fit ‘n’ Well
(May, 2009)

3. Background
•Fit ‘n’ Well, a successful Australian
company owned by Bill and Shirley
Armstrong.
•They have already got the success in
Australia, they want to expand the
marketing of New Zealand.
•But they don not know the marketing of
New Zealand, they need an Industry
Analysis Report.

4. Introduction
• The aim of this report is to help “Fit ‘n’ Well”
company making the decision about that if it
is good enough to take part into the fitness
industry of New Zealand.
COME IN OR NOT ?

5. Discussions
In the fitness centers we can do…
• Not only these
• But also these

6. Discussions
Customers go to fitness centers for…
Physical change
Mental change
Pleasure

7. Discussion
Factors which influence the
fitness industry
Income
Education level
Pressure of
people is raising

8. Discussions
About the competitors

9. Recommendations
Focus on the customers
Increase the new style exercises to extend the
range of customers.

10. Recommendations
High level of service

11. Recommendations
Give the best price to customers

12. Reference List
All the contents are coming from my
BUSINESS ASSIGNMENT.
All the pictures in the slides are found
through the searching engine– GOOGLE.
Addresses of these picture:
• www.fitnessindustryeducation.com.au/
• www.everbodyfitness.com/slimdown.htm
• www.geotours.co.nz/maps.html

13. • www.waterloo.k12.wi.us/node/11
• elanso.com/.../PpPAS4HvMbRRUfUKSOG9SYIi.
html
• www.bokequn.cn/artical/434567.html
• luxury.qq.com/a/20080204/000001_5.htm
• www.abc.net.au/.../2009/01/29/2477688.htm
• www.sucai88.com/.../200611/Soft_198.html
• www.nipic.com/show/1/12/0030bf521359730
3.html
• firstplacefitness.co.nz/
• www.baybodyfit.co.nz/
• www.lesmills.co.nz/faqs.cfm

14. • www.briansolis.com/2008/10/social-media-
custo...
• www.getentrepreneurial.com/customer-
service/
• www.zazzle.com/fair_trade_mug-
168596193984568517