Celebrities can influence voters, especially younger voters aged 18-25. A survey found that 72% of people believe celebrities can sway voting behavior. Celebrities promote voting for particular parties through their strong personalities and fan followings. The data suggests Bollywood celebrities have the most influence over voters in India. While celebrity endorsements may be motivated by personal gains, they can still encourage youth registration and turnout, which benefits democracy. The conclusion calls on celebrities, leaders, and spiritual figures to promote voter registration among young, first-time voters.

1. Influence of Celebrities
on voters!!
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Hypothesis:
 Age of influence 18- 25
 Celebrities influence voters to vote in
favor of a particular party
 Reason people follow celebs is
because “its easy to follow others
than think for self”

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Literature Survey:
 Celebrities being attractive can easily lure voters to their
support
 Celebrity endorsement leads to more media weight age
to have an impact on the vote count
 A brand itself may not create much charm but when tied
to a celebrity its appeal increases
 Marketing in politics is more about the 4Cs: cause,
constituency, comparative advertising and celebrity
endorsement
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 For the promotion of party and gather more people BJP
has joined hands with Hema Malini, Shatrughan Sinha,
Smriti Irani, Manoj Tiwari and Bappi Lahiri
 However Congress has made a demand for Raj Babbar,
Nagma, Govinda, Raza Murad, Salman Khan and
Shahrukh Khan to rally with.
 “I am from Mumbai, I live in Bandra. I will vote for Baba
Siddique and Priya Dutt."
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Data Collection(survey)
1. Do You vote?
Yes – 30% No – 70%
2. Do you think celebrities can influence the voting
line?
Yes - 72% No- 28%
3. How do celebrities influence voters?
Promoting Voting – 54%
Lure to vote for a particular political party -46%

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4.Which age group is more susceptible to this influence?
18-25 – 60% 25-35 - 29%
35-45 – 7% 45 & above – 4%
5.Why are celebrities able to influence voter?
Strong personality -38%
Lack of political knowledge- 28%
Blind fan following – 34%

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6. Reason for celebrity to promote a political party?
Money – 27%
Movie promotion – 22%
Create good relation with politicians for future use – 51%
7. Why would you cast a vote?
To provide the country with better government – 72%
Support your favorite celebrity – 15%
To support a particular party – 13%
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8. Who do can be the most influential celebrity for voters?
Bollywood celebs – 52%
Sportspersons – 23%
Social workers – 13%
Corporate executives – 12%
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Findings
Respected @SriSriSpeaks let's encourage voter registration
among 18-24 yr olds
with 60% of actual influence on 18-25 year olds, its
found that first time voters can be easily targeted and
persuaded
A celebrity’s strong and positive personality helps these
first time voters to decide whom to choose and motivate
them to vote. Irrespective of their personal motive
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But the major section of celebrities that influence whether
to vote or not and whom is bollywood actors
However the major reason why they would vote shows
their major concern to get a better and efficient
government

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Conclusion
 LETS VOTE, celebrities, political leaders and spiritual
gurus encourage youth to register themselves as voters.
 Several 'eligible' voters are yet unregistered.
Are you one of them?
Now is the time to get registered ASAP
 The major Focus on “ the newbie voter Group”.
The first-time voter is young, idealistic and seeks a
motivating argument to come and vote

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Bibliography :
 http://www.slideshare.net/brandsynapse/impact-of-celebrity-endorsement-on-b
 http://www.slideshare.net/samarpita27/impact-of-celebraity-endorsment
 http://indiatoday.intoday.in/story/
 http://articles.economictimes.indiatimes.com/2013-10-
14/news/43032070_1_political-advertising-pm-candidate-marketing
 http://m.news18.com/news/uttar-pradesh/ls-polls-political-parties-to-
infuse-bollywood-glamour-into-poll-campaigns-in-up
 http://www.hindustantimes.com/india-news/modi-asks-celebrities-to-
promote-voter-registration/article1-1124796.aspx
 http://www.livemint.com/Politics/8r8gCmnJ7SYvG59p3QAboM/Priya-
Dutt--Bandra8217s-benevolent-daughter.
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