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This document outlines various levels of analysis for conducting industry and competitive analysis, including sector, group, line-of-business, and strategic business unit levels. It also lists frameworks for external analysis like PESTLE, Porter's Five Forces, and benchmarks competitors' activities in areas like the value chain. The goal is to analyze industries, competitors, trends and success factors at different scopes to develop business strategies.
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This document discusses various tools that can be used for market analysis. It outlines factors in the micro and macro environment that can affect an organization. These include competition in the micro environment and broader political, economic, social, technological, and environmental factors in the macro environment. The document also discusses analyzing an organization's strengths, weaknesses, opportunities, and threats (SWOT analysis). Additional tools covered include product analysis, portfolio analysis using the Boston Matrix, competitor analysis, and evaluating trends in the marketplace.
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Rosenbluth International responded to challenges in the travel agency industry with two strategies: withdrawing from leisure travel and implementing web-based travel technology solutions like DACODA and customer-focused systems. These systems provided competitive advantages like reduced costs and improved customer service globally. Successfully implementing strategic information systems requires justifying benefits, managing risks, identifying appropriate systems, and sustaining competitive advantages over time despite increased competition.
competitive advantage.ppt
Rosenbluth International responded to challenges in the travel agency industry with two strategies: withdrawing from leisure travel and implementing web-based travel technology solutions like DACODA and customer-focused systems. These systems provided competitive advantages like reduced costs and improved customer service globally. Successfully implementing strategic information systems requires justifying benefits, managing risks, identifying appropriate systems, and sustaining competitive advantages over time despite increased competition.
competitive advantage (1).ppt
This document discusses Rosenbluth International, a global travel agency that implemented two strategies to respond to changes in its industry: withdrawing from leisure travel and implementing web-based travel technology. It developed several innovative web applications and a networked infrastructure to better serve customers globally. The document emphasizes that large investments in web-based IT are important for gaining competitive advantages like superior customer service in a globally competitive environment.
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I will present visually engaging slides that outline Porter's-5, PESTLE, Ansoff, BCG & SWOT analysis as powerful tools for strategic decision-making. Whether you're a seasoned entrepreneur, a budding startup founder, or a curious professional looking to enhance your business acumen.
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