This document discusses the smartphone game market opportunity in Indonesia. It provides statistics on the market size and segmentation, with Apple users generating 56% of revenues in 2013 despite representing only 6.11% of users. Projections estimate the user base will grow to over 100 million by 2017 and revenues will reach nearly $63 billion. Challenges for developers include competing with global games and requiring credit cards for payments on the App Store. Opportunities exist in targeting niche markets, adding local social elements, and supporting alternative payment methods for lower-end Android devices.

1. @agatestudio
Indonesia
Smartphone Game
Opportunity
Andrew
Publishing
Agate Studio

2. @agatestudio@agatestudio
MARKET SIZE

3. @agatestudio@agatestudio
In Term of Revenue
• By end of 2013 AppStore still
dominating with 56% market
share.
• Total smartphone market size:
$25,235,244
• Not including revenue from
other Android Store, Nokia
Store, and feature phone.
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
http://www.appannie.com/

4. @agatestudio@agatestudio
In Term of Users
Smartphone Users: 41,6 million by end of 2013
http://www.emarketer.com/

5. @agatestudio@agatestudio
Segmentation
http://goo.gl/4Ht5fV

6. @agatestudio@agatestudio
Segmentation
• Apple users (6.11%) still generates 56%
revenue
– 2013 ARPU: $7.89
• Android users (50.89%) generates 55%
revenue
– 2013 ARPU: $0.24
• Assumptions:
– Unknown devices use Playstore
– Other known devices with smaller market share
than RIM is not included (SE, Lenovo, LG, etc.)
Device Market Share Est. Users
Nokia 30.99% 12,89 million
Samsung 25.72% 10,7 million
Unknown 25.17% 10,47 million
Apple 6.11% 2,54 million
RIM 4.6% 2,5 million
35%
44%
21%
2013
AppStore (iPhone)
AppStore (iPad)
PlayStore
http://www.appannie.com/

7. @agatestudio@agatestudio
PROJECTION

8. @agatestudio@agatestudio
Est. Revenue Projection
• Assumptions:
– Ratio AppStore / PlayStore remains the same
– No new store is launching and gain significant revenue
2013 2014 2015 2016 2017
Users
41,600,000 61,200,000 74,800,000 89,800,000 103,600,000
Revenue
(USD) 25,235,244 37,124,926 45,374,910 54,474,157 62,845,463

9. @agatestudio@agatestudio
BEHAVIOR

10. @agatestudio@agatestudiohttp://goo.gl/wDVLwz

11. @agatestudio@agatestudiohttp://goo.gl/sBPiDb

12. @agatestudio@agatestudiohttp://goo.gl/qRWgls

13. @agatestudio@agatestudio
Mobile Phones per Person
44%
48%
7%
1%
1
2
3
>4
http://think.withgoogle.com/mobileplanet/en/downloads/

14. @agatestudio@agatestudio
Features
• Touchscreen
– Yes 55%
– No 45%
• Qwerty
– Yes 75%
– No 24%
• Large display e.g. like size of an iPhone
– Yes 50%
– No 45%
• Ability to download and install apps
– Yes 97%
http://goo.gl/3qRsEO

15. @agatestudio@agatestudio
Place of Use
http://goo.gl/n0VsRO

16. @agatestudio@agatestudio
Activities
http://goo.gl/n0VsRO

17. @agatestudio@agatestudio
Ads?
http://goo.gl/n0VsRO

18. @agatestudio@agatestudio
Ads?
http://goo.gl/n0VsRO

19. @agatestudio@agatestudio
Challenges
• Global competition
– 99% top games on AppStore and PlayStore are global
content (not localized)
• Payment channels
– AppStore only available via Credit Card

20. @agatestudio@agatestudio
Opportunity Ideas
• Don’t compete with global competition
– Niche market, or
– Game with local social interaction, or
– Target low end Android devices with localization
• Most of PlayStore games still doesn’t include local
payment channel
• NokiaX (Android base) provide direct operator
charging and low price range

21. Thank You… Thank You!!!