1. Individual Behavior

2. Definition
 Individual Behavior is a combination of responses to
external and internal stimulus.

5. Causes of Individual Behaviour
 Inherited characteristics
 Learned Characteristics

6. Contd….
 Physical characteristics
Body structure Stamina
 Age Vision Height
 Religion
 Race
 Social group

7. Learned Characteristics

8. Contd…..
 Perception
 Result of various senses:
feeling, seeing, hearing etc
 Eg. If a manager perceives a subordinate’s ability as
limited, he will give him limited responsibility even if
subordinate is an able person.

9. Contd…
 Attitude
 Positive attitude
 Negative attitude
 E.g I like my job: expressing attitude towards work

10. Contd….
 Personality
 E.g. People who are seem to work out better in bargaining
agreements than people who are narrow minded.
 Values
 Influences perception of problem
 Influences an individual’s decision making process

11. Contd…

12. Learning can change individual behavior
 Role of parenting
 Education
 Job training
 Manipulation of rewards