Individual behavior is influenced by both inherited and learned characteristics. Inherited factors include physical attributes like height and stamina, as well as age, religion, race, and social group. Learned characteristics that shape behavior are perception, attitudes, personality, values, and learning through parenting, education, job training, and reward systems.

1. Individual Behavior

2. Definition
 Individual Behavior is a combination of responses to
external and internal stimulus.

5. Causes of Individual Behaviour
 Inherited characteristics
 Learned Characteristics

6. Contd….
 Physical characteristics
Body structure Stamina
 Age Vision Height
 Religion
 Race
 Social group

7. Learned Characteristics

8. Contd…..
 Perception
 Result of various senses:
feeling, seeing, hearing etc
 Eg. If a manager perceives a subordinate’s ability as
limited, he will give him limited responsibility even if
subordinate is an able person.

9. Contd…
 Attitude
 Positive attitude
 Negative attitude
 E.g I like my job: expressing attitude towards work

10. Contd….
 Personality
 E.g. People who are seem to work out better in bargaining
agreements than people who are narrow minded.
 Values
 Influences perception of problem
 Influences an individual’s decision making process

11. Contd…

12. Learning can change individual behavior
 Role of parenting
 Education
 Job training
 Manipulation of rewards