we bring you The10 Most Trusted Retail Companies to Watchin 2020. These companies are equipped with ideas and are digitally powered to bounce back sooner than expected. On the Cover, we have Hush India Pvt Ltd, a company that has been ideating and creating a wide range of innovative sleep solutions resulting in a special place in its customers’ hearts and minds over the decades.

1. VOL-04 | ISSUE-03
2020
Editor’s Pick
Digital Transformation
to Drive Customer
Experience
Expert Speak
Convergence of
Technology in Retail
4.0: Reimagining
Point of Sales (POS)
Tech Talk
Personalised Tech
Experience in the
Fashion Retail Industry

4. Editor’s Note
he Year 2019 ended with the retail segment in
TIndia attracting private equity investments of
near about US$ 1 Billion. This feat, sort of set
the premise, for the coming year of 2020 with trade
analysts setting an expectation on total consumption
expenditure to reach nearly US$ 3,600 billion. But
before the market could think about picking up its
tempo, it was struck by an unlikely enemy, a Virus.
The novel Corona Virus or the COViD-19 as we know it
has brought the world to a virtual standstill. With the
world in quarantine, the retail industry, along with every
other component that makes up the world economy, is
looking at slow to almost no growth in the current year.
In a matter of a few weeks, the focus shifted from profits
to people and financial matters to health priorities. The
only things, apart from hope, circulating in the current
market landscape is essential commodities.
The Retail industry, one of the worst hit, is trying to keep
up in any and every manner possible. While the small
retail shops in India, catering daily essential
commodities, are still working under strict guidelines,
the major retail outlets have been looking for options to
stay in the hunt. While they wait for the virus to be
tamed by a vaccine, the retail industry needs to look for
alternatives to keep itself afloat. Even when the
pandemic is over, the fear is here to stay, and that
changes a lot regarding how the retail industry will
progress.
Once the lock down is lifted, the markets sure will be
open, but the now aware citizens will not be thronging
the malls and shopping complexes with the same fervour
as earlier. eCommerce and doorstep delivery will be the
new normal and favoured way of retailing. And the
Retail Industry which is already looking for
digitalization of its processes needs to ramp up its efforts
the meet the demand that is pooling up.
In the post-Corona retail world, the focus will be no-
contact retailing process. The concept is already in its
nascent stage and is expected to become the way of
business. Virtual retail shops and retail assistants will
gain more popularity. The retail industry will rely more
on software and digital service providers to reach and
cater to its customers. With manufacturing processes still
A VIRAL PUSH
TO RETAIL

5. to commence, the focus will be on selling the piled-up
inventory at the best possible prices. This will also bring
long-term supply chain management in focus.
Overall, the retail industry is in for a makeover and the
process has already begun with big retail chains taking
up only online orders and delivering them to the
customers with minimal to no physical contact. In such
times of change, we bring you The 10 Most Trusted
Retail Companies to Watch in 2020. These companies
are equipped with ideas and are digitally powered to
bounce back sooner than expected.
On the Cover, we have Hush India Pvt Ltd, a company
which has been ideating and creating a wide range of
innovative sleep solutions resulting in a special place in
its customers’ hearts and minds over the decades.
This issue also features the stories of Angel Arts
(Trinity), an online art and creative consultancy service
company based in Mumbai, India, which showcases
modern, Indian, and contemporary art; Kaya Blenders
and Distillers, a rapidly flourishing alcohol beverage
developing firm that provides the preferred taste and
packaging to its customers; Rise Retail & Payment
Solutions Pvt Ltd., a company established with a
mission to enable small and medium-sized retailers
(SME) with tech-based tools for better consumer
engagement and process automation; and X5 RETAIL
(INDIA) PVT LTD, a company that focuses on bringing
India’s authentic craftsmanship to the center-stage of
today’s retail ecosystem.
We would also like to applaud the efforts of Bombay
Rayon Fashions Ltd Nobel Hygiene Pvt Ltd Polson Ltd, , ,
Visagar Group Zeba India Pvt Ltd., and
This issue also brings forth viewpoints of Anand
Asaithambi, Co-founder and CEO of Intuition Systems
on Convergence of Technology in Retail 4.0:
Reimagining Point of Sales (POS) and Samiksha Bajaj
and Abhishek Bajaj, Co-founders of Samshék , on
Personalised Tech Experience in the Fashion Retail
Industry.
Do go through our in-house article that explains the
connectivity between Digital Transformation and
Customer Experience titled Digital Transformation to
Drive Customer Experience.
We hope you enjoy reading this issue as much as we did
while creating it!!
Editor
Sneha Sinha

6. O N
Hush
India’s Most Recommended
Mattress Brand: Trusted,
Respected, Recommended
Expert Speak
Convergence of
Technology in Retail
4.0: Reimagining
Point of Sales (POS)
Tech Talk
Personalised Tech
Experience in the
Fashion Retail Industry
26 32
08

7. T E N T S
Kaya Blenders
and Distillers
The Movers and
Shakers of
Liquor Industry
Rise Retail &
Payment Solutions
Empowering
Businesses for Better
Consumer Engagement
Trinity
Enhancing Art
Experiences while
Delivering
Creative Solutions
Х5 Retail Group
A Multi-format Modern
Retailer Empowering
Indian Craftsmanship
Editor’s Pick
Digital Transformation
to Drive Customer
Experience
16
20
28
34
22

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18. 16 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

19. 2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 17

22. Indian retail tech industry has been
growing at a phenomenal rate and
looks very promising in the years
to come. 2018 saw the Retail industry
reach Rs. 66.39 lakh crore (US$ 950
billion) at a CAGR of 13 per cent and
the analysts expect it to reach Rs.
76.87 lakh crore (US$ 1.1 trillion) by
2020. From the tech perspective, India
is a highly under-penetrated market,
especially in the unorganized sector.
However, in the organized sector, the
industry is more innovative as it is
customer-driven and is mostly focused
on major cities.
Penetration of the unorganized sector
has always been seen as a difficult task,
especially in the initial phase which
makes the finance availability more
difficult for the players. Besides, it
lacks the right distribution channel for
such product which adds to the
acquisition cost. This industry requires
patience to educate retailers and work
along with them to align offerings in
the way they require.
This is exactly what Rise Retail &
Payment Solutions Pvt Ltd has been
offering since its inception in 2014.
The Company was established with a
mission to enable small and medium-
sized retailers (SME) with tech-based
tools for better consumer engagement
and process automation.
Rise Retail’s online platform provides
various opportunities from billing,
CRM, inventory mgmt. etc. to
consumer loyalty module. Key growth
driver for Rise is to educate the target
segment about the power of consumer
engagement and making our offering
user friendly (more automation) at an
affordable cost. The key differentiator
for Rise is a highly integrated product,
which is continuously getting evolved
with the need of customers. It believes
that staying on this ground would
certainly pay it off in the long run.
After spending the initial 6-12 months
on bringing tech infrastructure in place,
Rise started with loyalty platform and
integrated various other value-added
modules into the same. Its product is
primarily driven through the need of its
customers. It takes a fair enough time
to develop a product that is truly SME
focused, with the right pricing and
offering mix. Rise Retails is operating
in 5 cities as a market test for key
matrices. The team is confident that its
expansion would take the exponential
curve with more investments.
At the Helm
Rise Retail was Founded by Mr. Ajay
Prasad who has over 18 years of
experience in the SME segment
primarily into the payments domain. A
management graduate from IMDR
Pune, Ajay has been into leadership
roles in various MNCs and inspired
growth. Apart from being an
entrepreneur, Ajay is an avid
sportsperson and an amateur singer
with a deep interest in human
psychology and Indian politics.
He firmly believes that our
unorganized retail sector has
tremendous potential to improve our
GDP. Under his guidance, Rise Retail
developed an integrated platform
which addresses key issues of the
retailers. Enabling every retailer would
also add value to consumers in getting
more value at the store and creating a
win-win situation for both buyer and
sales. He also believes in contributing
to the society and nation and for him,
the journey has just begun.
Tough Times need Strong Resolve
Finances have always been a challenge
right from the beginning for Rise
Retail followed by the readiness of
small retailers and a perfect pricing
mix. Additionally, there is always a
potential threat of disruptions by
players who have deep pockets and are
ready to penetrate the market with a
throwaway pricing strategy. However,
the retailers as a segment are very
different from end consumers and they
do have loyalty towards company and
products which are addressing their
challenges and are satisfied with the
serviceability of the company.
Rise Retail identified the key
challenges early-on and has worked on
it to create more satisfaction and value
to customers. Ajay adds:
“We are a determined team with a
clear sense of vision. I believe the
following attributes kept us afloat even
during the tougher times:
• Strive to develop solutions to
customer’s problem in the simplest
manner
• Patience to provide time to retailers
Rise Retail
& Payment Solutions
Empowering Businesses for Better Consumer Engagement
20 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

23. in the learning
process
• Our growth is more
inward-oriented at
present and the
same would enable
us to expand
outwardly
• High learning
appetite
Another large
opportunity that Rise
Retail is looking at, is
the size of the
segment, once it has a
critical mass, it can certainly bring on
more suitable product offerings to
create synergy for retailers as well as
for the company itself.”
Employees, The Core
Employees, Rise Retail believes, are
the key essentials of any organization
and they are building blocks for a
product, service, strategy and
implementation. The team together has
been through a lot of pain in the initial
years and yet continued to focus and
committed to the deliveries of Rise
Retail. Ajay praises them saying, “We
being at critical stage, keep facing
challenges in offering optimum value
to our employees. At the same time, the
commitment gets acknowledged and
are reciprocated by the company to
make employees journey worth taking
pains for the growth of the
organization.”
A great team has helped Rise gain
client trust by a string of consistent
deliveries making it grow as a brand.
Poised for Growth
Rise Retail, at the moment, is
expansion ready and looking for right
strategic investors for an exponential
growth. The company is focused on
horizontal growth which will help
them expand their portfolio of
solutions and services at the same time.
This could be achieved by creating a
distribution system which is a first-ever
in the retail sector. Though many
companies struggle to balance
scalability and profitability, Rise Retail
& Payments Solutions aims to perfect
this balance by first building a strong
base and then bring in the next level of
products.
Rise Retail’s next project is to venture
into payments space and build an
ecosystem of retailers and consumers
together. Web-enabled products and
solutions would drive growth on that
front. “We believe that for the growth
of SMEs in India, we need innovation
not just in product offering but also in
the distribution, education, marketing
and sensitizing the large under-
penetrated mass”, concludes Ajay.
We must invest
time and fund on
education, training
to the unorganized
sector and
development of
industry at large
AJAY PRASAD
FOUNDER
2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 21

24. 22 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

25. 2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 23
Editor’s Pick

26. 24 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

28. 26 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

29. 2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 27
Expert Speak

30. 28 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

31. 2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 29

34. 32 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

35. 2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 33
Tech Talk

36. The immensely unique heritage
and the treasure of India- Crafts
and Textiles once occupied a
place of pride in the lives of royalty. But
today, they seem to be lost in the annals
of time, fighting the battle of survival
with the trends-driven dynamics of the
contemporarymarketplace.
The Indian weaving traditions have
existed since time immemorial and have
been a representation of the many
unique cultures of the country. With
motifs, patterns, and techniques of
woven textiles changing every few
hundred km, crafts and textiles have
given face and identity to the people of
eachregion.
Today, the weaving traditions have
succumbed to multiple challenges at
various levels. Firstly, the younger
generation does not find the craft
financially viable anymore to learn and
continue the legacy of the family. This
notion has arisen in the young minds
because, the traditional marketplace (of
exports, exhibitions etc.) is very limiting
initsremunerationpotential.
Secondly, the hand-loom weaving
industry is grappling with the
burgeoning power-looms and mass
production lobby. This has threatened
the market potential that handcrafted
textilesonceenjoyed.
One of the major challenges that this
community is facing is, a missing
marketplacefor theweavers’products.
However, the entry of some prominent
players in the handicrafts sector has
raised hopes of empowering artisans
across the country.The organizations are
giving the freedom to both the weavers
and designers to showcase their
potential, and sell handcrafted
collections, and most importantly
preserveIndia’s treasure.
An organization that places innovation
and opportunism at its heart to
essentially diminish the difference
between emerging entrepreneurs,
retailers, and craftsmen across the
country is, X5 Retail (India) Pvt. Ltd.
It has emphasized its focus on bringing
India’s authentic craftsmanship to the
center-stageof today's retailecosystem.
A G re a t P l a c e f o r B u s i n e s s
Opportunities
X5 RETAIL is an enterprise which
works on brilliant and innovative
concepts and explores relatively
untapped business opportunities. It is an
Exclusive space selling business model.
It creates a melange of contemporary
and traditional designs with ideas and
presents it in a modern exhibition style
c o n c e p t . T h e e x h i b i t i o n i s
professionally organized at premium
shopping malls & other popular venues
having high recognition across the
country.
Since 2013, its establishment year, it is
in the business of retail space selling in
various Malls, Metro Stations and
Airports in different cities. As large part
of this organization is devoted to the
exposure of Indian crafts, it provides
retail space to the craftsmen from across
the country and budding entrepreneurs.
X5 RETAIL, through its business
approach, has created happy craftsmen,
andentrepreneurs.
The Inspiration
The Founder of the entrepreneurial
venture X5 RETAIL is, Pradeep Singh
Shekhawat. Pradeep is very passionate
in whatever he does. With an eye on the
bottom-line always, his knowledge and
habit of getting in the details, has landed
him many new projects that he has
successfullydelivered.
He has an extensive experience of
working with some of the premium
global brands in India & overseas. Also,
he has successfully launched and set up
businesses in India for brands such as
Puma, Speedo, Wilson, Marks &
Spencer, and for Nike in Vietnam, Laos
&Cambodia.
He has previously worked as a Retail
Director of Russia & East Europe
Markets for Sports and for the Lifestyle
brand ‘Sprandi’. He has also worked for
INTIMODA heading Russia & CIS,
setting up the retail & distribution
companyspanningalloverRussia.
AUnique Business Model
Considering the scenario in the retail
sector, an entrepreneur has to spend a
huge amount of money in paying Mall
Deposits, Kiosk toimproveretail
X5 Retail GroupA Multi-format Modern Retailer Empowering Indian Craftsmanship
34 | INSIGHTS SUCCESS VOLUME - 04, ISSUE - 03, 2020

37. experience, and sign a
lock-in agreement
with the Mall. Due to
these obligations the
entrepreneur cannot
c o m e o u t o f t h e
agreement before six
months.
X5 RETAIL bridges this gap and takes
care of all these risks on behalf of the
entrepreneurs/ craftsmen. Its worthy for
the craftsmen to work with the company
as the risks involved are negligible or
nil.
The RetailIndustry Scenario
According to Pradeep’s understanding,
the retail industry is quite promising.
Though recent Corona Virus sentiments
have affected the business, he is
confident that the situation would not
last forever.According to his perception,
domestic travel and tourism in the
nearing years will see an upsurge which
will be feasible even for the craftsmen
fromdifferentpartsofthecountry.
He also believes that the country will
witness interstate tourism which will
promote crafts of driven parts of the
countryintermsofsales.
FuturePerspectives
X5 RETAIL, in the next few years, is
planning to expand the Retail
Merchandizing Units (Retail Kiosks) in
the malls and airports of the Tier 2 and
Tier3cities.
Moreover, the company is all geared to
launch ‘WEDDING SECRETS’- the
themed experiential wedding business.
Through its Royalty Weddings the
people shall experience the era of
royalties with the grandeur and activities
revolving around the special occasion.
People could choose between real
Palaces, Forts, Castles, Havelis, at both
Indian&InternationalDestinations.
Nature Wedding is yet another initiative
where themes like Wild Life Sanctuary,
the Sand Dunes, or the themes
representing hills will be offered. To
know more, visit wedding-secrets.in or
facebook.comorInstagram.com.
X5 RETAIL, by inaugurating X5AGRO
wants to venture into the value-added
products of fruits and vegetables for the
food processing industry in India and
overseasmarketslikeRussia &CIS.
Unique business
opportunity
to set up your
retail business
at almost nil or
negligible risk
PRADEEP SINGH
SHEKHAWAT
FOUNDER
2020, VOLUME - 04, ISSUE - 03 INSIGHTS SUCCESS | 35