Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age
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A presentation I gave to the the Indiana Association of Realtors on Leadership in the Digital Age . Too often in organizations, the paradigm and approach to Digital Technologies are off -base and lead to frustration rather than organizational growth. Learn the important distinctions in paradigm that those who are successful take.
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Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age
- 1. 2011 IAR Legislative Conference leadership in a digital age Brad Bierwagen January 17, 2011
- 3. Who am I?
- 4. Who am I? Why am I Here?
- 5. Rogers Diffusion of Innovation
- 7. 3
- 8. For Today: 5 sets of 3
- 9. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 10. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than
- 11. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who
- 12. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011
- 13. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 14. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 19. Information Age
- 23. The Pipe...
- 24. 2001 2005 2009 2012
- 25. DOWNLOAD SPEEDS
- 26. DOWNLOAD SPEEDS 1991 = 28:27:00
- 27. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00
- 28. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G
- 29. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G FUTURE = 00:00:07 Google broadband
- 30. DOWNLOAD SPEEDS 1991 = 28:27:00 FUTURE = 00:00:07 Google broadband 14,631 x FASTER
- 32. 1 R 201 IA
- 33. 2011: Sales of tablets will triple the number of units sold in 2010
- 34. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing
- 35. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing $35 (Solar power option extra)
- 36. For the last 20 years the best minds have focused on making the machine better.
- 37. Now theyʼre making the human-machine interaction better
- 39. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 40. 2001 2005 2009 2012 + +
- 41. For Today: 5 sets of 3
- 42. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 43. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever
- 44. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those
- 45. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011
- 46. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 47. Rogers Diffusion of Innovation
- 49. We are confronted with the fierce urgency of NOW. Martin Luther King Jr. 37
- 50. 2008 + : velocity & uncertainty
- 52. The Last Years
- 53. ? ?? ? ? ? ? ?? ? ? ? ? ?? ? ? ? ? ? ?? ? ? ? ? ? ? ??
- 54. ? ?? ? ? ? ? ?? ? ? ?? ? ? ? ? ? ? ? ?Years ? ? ? ?? ? ? ??
- 55. “…the pace is so relentless that the expression 24/7 does not do it justice. Think more in terms of 60/60/24/7… Every second, a connection is being made with a consumer somewhere.” Christopher Vollmer Always On: Advertising, Marketing and Media in an era of Consumer Control
- 57. The rate of internal “ change must be greater than the rate of external change, or the company will fall behind ” – Jack Welch
- 61. “People like me who grew in the post war period are not practiced in the volatilities, the turbulence, and the uncertainties of the world that will probably define – Jim Collins the second half of my
- 63. 47
- 65. Segmentation: Seek and convert distressed property, first-time, or premium homebuyers.
- 66. Maximizing WOM: Better leverage your inner-circle to tell your story/gift referrals
- 67. Create Appeal: Humans are visual creatures - appeal to their senses with marketing
- 68. Stake Your Claim: Make big gains in market share or reputation quickly
- 69. you have the know how, and ability
- 71. For Today: 5 sets of 3
- 72. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 73. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever
- 74. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those
- 75. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011
- 76. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 79. For Today: 5 sets of 3
- 80. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 81. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important
- 82. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who
- 83. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011
- 84. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 86. Technology or Something Else?
- 90. Technology = Opposite of Human Interaction
- 91. DIGITAL COMMUNICATION DOES NOT REPLACE FACE TO FACE NETWORKING
- 92. DIGITAL COMMUNICATION ENHANCES FACE TO FACE NETWORKING
- 93. DIGITAL COMMUNICATION INCREASES PRODUCTIVITY OF FACE TO FACE NETWORKING
- 94. DIGITAL COMMUNICATION ADDS VALUE TO FACE TO FACE NETWORKING
- 95. DIGITAL COMMUNICATION CREATES DISCUSSION AROUND FACE TO FACE NETWORKING
- 96. DIGITAL COMMUNICATION INSPIRES ADDITIONAL FACE TO FACE NETWORKING
- 97. DIGITAL COMMUNICATION ENHANCES INCREASES PRODUCTIVITY OF ADD VALUE TO CREATE DISCUSSION AROUND INSPIRES ADDITIONAL FACE TO FACE TIME
- 112. You need a digital presence that is more than a brochure...
- 113. Is your website more like this…
- 115. Or this…
- 117. goals vs. checkmarks
- 118. Whatʼs the right way to frame online investment.
- 120. Thereʼs no such thing as a free lunch.
- 121. Thereʼs no such thing as free results.
- 123. …Itʼs Simple (simple isnʼt always easy)
- 124. For Today: 5 sets of 3
- 125. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 126. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important
- 127. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who
- 128. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011
- 129. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 131. the last year
- 132. For Today: 5 sets of 3
- 133. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 134. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important
- 135. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those
- 136. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should
- 137. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should • Practical Do’s and Don’ts you can take action on today
- 139. 75% Say theyʼve tried participating in social media
- 140. social media is… fun hip young free what everybody is doing
- 142. 75% Say they are not benefiting from social media
- 143. your personal rolodex 484 million unique visitors last month
- 144. your business rolodex 50 million registered users in 170 industries
- 145. searchable micro-television 24 hours of video uploaded each minute
- 146. searchable scrapbook 3.6 billion images at flickr.com
- 147. micro- blogging 27.3 million tweets each day
- 148. the future
- 149. Consumer use of social media is still rising: From December 2008 through May 2010, every age group increased its usage of social media.
- 150. Increased Integration of Marketing As marketers become more experienced with social media, they realize the need to incorporate it with their other initiatives. Williamson observed that rolling the social media function into existing departments is a more typical approach.
- 151. Increased Role in Marketing Budgets: In 2010, 83 percent of marketers reported plans to increase their social media spending. Williamson noted that this often comes at the expense of traditional advertising budgets.
- 152. how to start...
- 153. the big five
- 155. For Today: 5 sets of 3
- 156. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 157. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important
- 158. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those
- 159. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should
- 160. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should • Practical Do’s and Don’ts you can take action on today
- 161. For Today: 5 sets of 3
- 162. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that
- 163. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important
- 164. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those
- 165. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011
- 166. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today
- 167. how to start...
- 169. LISTEN AND ANTICIPATE RESPOND AND INNOVATE
- 170. rogers diffusion of innovation
- 171. THINK ACT EXPONENTIALLY INCREMENTALLY
- 173. Questions? We want to talk about it Brad Bierwagen brad.bierwagen@mediasauce.com @bradbierwagen
Editor's Notes
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- Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
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- A graphic used in earlier presentations….\n
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- Rogers Diffusion of Innovation - Not Good or bad....just different risks. It’s ok - but understand where and why you are there - and that it takes continual and intentional work to stay where you are. \n
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- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
- INCREASE THE VALUE AND USEFULLNESS OF FACE TO FACE TIME:USE EXISTING SOCIAL MEDIA TOOLS, AS WELL AS NATSO BRANDED CONTENT TO PROVIDE OPPORTUNITIES TO CONNECT OUTSIDE OF ANNUAL EVENTS….\n
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- A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
- A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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- A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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- A Citibank/GFK Roper survey of U.S. businesses with fewer than 100 employees….\n
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- Not about good and bad – Simply about where you fall.\n
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