Indiamart started as a website directory in Delhi and has grown to connect producers, suppliers, markets, and retailers across multiple industries in India. It provides listing and advertising services to help businesses find partners and customers. Rather than selling directly to consumers like a normal e-commerce site, Indiamart facilitates business transactions along the entire supply chain. The founder built Indiamart from the ground up over 20 years and it now serves over 50 lakh buyers and suppliers, accounting for about 5% of total business in India worth over Rs. 10,000 crore annually. Indiamart's success is driven by connecting businesses across industries and enabling partnerships at scale through their digital marketplace.