Learn Digital Marketing Training from Internet Vidya.

1. Join India’s Best Advanced Digital Marketing Program
designed for Working Professionals and Job Seekers.
1
Web: www.internetvidya.com, Email: info@internetvidya.com
G-17 / D,DIMR Building, South Extension-II, New Delhi-49
09560598847

2. What is Digital Marketing?
“Digital marketing” is the process of
building and maintaining customer
relationships through online activities to
facilitate the exchange of ideas,
products, and services that satisfy the
goals of both parties.
2

3. See the
Difference
Now
What is Digital Marketing?

4. What is Digital Marketing?

5. What is Digital Marketing?

6. What is Digital Marketing?

7. What is Digital Marketing?

8. What is Digital Marketing?

9. What is Digital Marketing?

10. What is Digital Marketing?

11. What is Digital Marketing?

12. What is Digital Marketing?

13. What is Digital Marketing?
What make it
Possible???

14. Digital

15. Completely Digital

16. It’s a
Time of
Digital
What is Digital Marketing?

17. Why are people going online?
 For information on a new product
 If they have a question
 If they are looking for help
 If they want more information on certain
individuals or organizations
 Meeting attendants
 Business contacts
 General information (maybe about you…)
 New employees
 Available jobs

18. Digital Marketing Overview –
There are many benefits of digital marketing Over traditional marketing
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable
 Cost effective

19. Search Engine
Marketing
Inbound
Marketing
Lead & Traffic
Generation Email Marketing
Google Adwords Bing PPC
Affiliate
Marketing Video Marketing Mobile Marketing
Google Adsense Content Marketing ORM Blogger
WordPress WebMaster Tool Web Analytics
Banner and
Display Advertising Web 2.0
E Commerce
Marketing
Introduction to Digital Marketing
Search Engine
Optimization
Social Media
Marketing
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20. 20

21. 21

22. 22
These complex
algorithms are called as
Spiders or Bots who go
out searching websites
on the internet.

24. The search engine found millions
of matching information, so it uses
an algorithm to decide in which
order
to display the results. Information
is ready in less than 1 second and
displayed on a SERP.

25. Paid Listings
Local
Business
Listing
Paid Listings
Organic
Searches

26. SEO

27. SEO

28. SEO – On Page

29. SEO – OFF Page

30. Black Hat SEO

31. Black Hat SEO

32. Social Media Marketing

33. Social Media Marketing

34. Social Media Marketing

35. Social Media Marketing

36. Social Media Marketing

37. PPC – Pay Per Click

38. PPC – Pay Per Click

39. Facebook PPC

40. Adsense

41. Adsense

42. Email Marketing

43. Email Marketing

44. Search Engine
Marketing
Inbound
Marketing
Lead & Traffic
Generation Email Marketing
Google Adwords Bing PPC
Affiliate
Marketing Video Marketing Mobile Marketing
Google Adsense Content Marketing ORM Blogger
WordPress WebMaster Tool Web Analytics
Banner and
Display Advertising Web 2.0
E Commerce
Marketing
Introduction to Digital Marketing
Search Engine
Optimization
Social Media
Marketing
44

45. Learning Outcomes
 Strong overall understanding of the Digital
Marketing Domain
 Run and optimize search campaign on your
own from start to finish
 Learn to get your website listed among top
search engine results
 Confidently strategize & run social media
campaign on your own
 Build your users lists, deliver E-mails &
generate relevant clicks
 Learn the mechanics of Digital Media, Media
Planning & Ad-Sales
 Deep dive into digital data & analytics

46. WHO SHOULD ENROLL?
Working Professionals
Business Owners
 Job Seekers
 Students

47. Program Highlights:
 Weekend Batch
 Industry Experts as your
Trainer
 Updated, hands-on practical
 Online Instructor
 Classroom Training

48. Career Opportunities in Digital Marketing
 Digital Marketing manager
 Social Media Manager
 Ecommerce Manager
 PPC Search Manager
 Analytics Manager
 SEO Manager
 Email Marketing Manager

53.  If you wish to have a great future in this
industry you really have to work hard. You
have to put effort in studying the latest trends
in the industry.
 You can earn a lot of profit if you perform the
best in the industry.
Excellent Career for You

54. Excellent Career for You
 Another advantage of this career is that you can continue
in this as soon as you wish. There is no retiring period. If
you have more experience, you will be in great demand.
You can perform the work by even sitting at your home.
 Once you have a reputation in the field, you will be
earning a lot. No other career will give you such
advantages as a career in search engine optimization.

55. Top 3 Successful Digital
Marketers In India
 Here, I am going to discuss about the top 3
bloggers of India who are making hell lot of
money monthly.
 The earnings I mentioned here are either
taken from different sources, their blogs or is
the estimation. But the earnings are close to
their actual earnings.

56. 1. Amit Agarwal
He is the best blogger in India.
Now he is also a communist at wall street journal.
Name: Amit Agarwal
Blog: www.Labnol.org
Amit Agarwal is the pioneer of Indian
blogging. Today, he is the number one tech
blogger in India. He is totally unique and no
one can be like him.
A former IITian, until 2004 he used to work
in USA in Goldman Sachs. He planned to
quit his regular job and start a tech blog
called Labnol. It was a huge success just after
few months of launching.
Estimated Earnings: $60,000 per
month = INR 30,00,000/-

57. 2. Harsh Agarwal
Name: Harsh Agarwal
Blog: ShoutMeLoud.com
Harsh is a New Delhi based very young and budding blogger.
Earlier he used to work at a software company called Convergys.
He quit his job from there and started blogging.
Harsh’s Blog is all about, social media, blogging, word press,
SEO etc. His blog shout me loud was launched in September of
2008.
The blog is still running and getting more visitors daily.
His income for June 2012 was around $6,000+. In fact, he
displayed his income on his website.
Estimated Earnings: $6,000 to $8000
per month = Rs 350,000/- to Rs
450,000/-

58. 3. Srinivas Tamada
Name: Srinivas Tamada
Blog: 9Lessons.info
Srinivas Tamada is a Chennai based blogger. His blog is
about programming, Ajax, PHP and other web design
aspect. Hence, the blog is for people that are more
technical rather a non-professional.
His blog is 9lessons.info and very popular among
developer & programmer community. Srinivas is 20+
and making huge amount of money from his blog.
Estimated Earnings: $4,000 to $7,000
per month =
Rs. 200,000/- to Rs 350,000/-

59. Internet Vidya invites you to become the part of
World Class Digital Marketing Program
Web: www.internetvidya.com, Email: info@internetvidya.com
G-17 / D,DIMR Building, South Extension-II, New Delhi-49
Thanks for Joining Us !!
09560598847