This document summarizes a study on customer buying behavior towards online shopping in the Myntra shopping application with reference to women in Madurai District, India.
The study found that:
1) Of 239 respondents, majority (198%) were female. Most users were between 15-25 years old.
2) Other popular Indian shopping apps used included Paytm, Flipkart, Snapdeal, Amazon, etc. but Myntra was preferred.
3) Price, quality, offers, and satisfaction most influenced online purchases. Females cited satisfaction more than males.
Educational qualification also impacted online shopping behavior with graduates and post-graduates using it the most.
This document summarizes a study on the Tata CLIQ online shopping app in Madurai and Karaikudi districts in India. The study examines consumer buying behavior toward online shopping on the Tata CLIQ app. A total of 600 samples were used to test hypotheses about user preferences for online shopping and trends in India. The study finds that online shopping has increased in India, especially during COVID-19 lockdowns. It analyzes factors influencing consumer motivations for online shopping like price, design, and delivery on the Tata CLIQ app. The study aims to improve customer satisfaction with online shopping.
The document is a report on retail e-marketing in India published by the Retailers Association of India (RAI) and Octane Marketing. Some key highlights:
- Retail is one of India's biggest and fastest growing sectors, with online retail accounting for $12.6 billion in 2014. Customers now expect connected, transparent experiences across channels.
- Personalization is important for customer engagement but only 44% of online retailers send personalized emails. Social media platforms like Facebook and festivals like GOSF have doubled customer visits and revenues for online retailers.
- Both online and offline retailers are seeking ways to deliver personalized omnichannel experiences but many still rely on mass advertising. Understanding customer expectations across
MBA (IT) SIP Report on RIInfotech EcommerceDinesh Jogdand
This document discusses B2B e-commerce websites and their advantages. It describes different types of B2B websites like company websites, product supply exchanges, specialized industry portals, and information sites. It then lists several key advantages of B2B e-commerce like scalability, improved efficiencies, reaching more customers, improved brand awareness, increased sales, analytics insights, enhanced customer experience, and improved customer service.
Consumer buying behaviour towards Online Retail: Flipkart v AmazonJubin James
This document is a project report by Jubin Jose James submitted to the New Delhi Institute of Management in partial fulfillment of a Post Graduate Diploma in Management. The report studies consumer buying behavior towards online retail marketers. It includes an introduction to the online retail industry in India, a literature review, research methodology, data analysis, findings, suggestions and conclusions. It also acknowledges the guidance of Ms. Ritu Talwar and includes a certificate, declaration, contents page and bibliography.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
Final project report CUSTOMER SATISFACTION LEVEL FOR CONSUMERS WITH REFEREN...Arham Bothra
Here are the key details about Flipkart:
- Flipkart is one of India's leading e-commerce marketplaces, founded in 2007 and headquartered in Bengaluru.
- It was founded by Sachin Bansal and Binny Bansal as an online bookstore and later expanded into other product categories like mobile phones, electronics, apparel, etc.
- Flipkart offers over 80 million products across more than 80 categories on its platform.
- It has over 100 million registered users and more than a million third-party sellers.
- The company aims to provide fast delivery to customers all across India through its logistics and supply chain operations.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
The Effect of Service Recovery in Lazada Indonesia towards Customer SatisfactionNindya Harum Solicha
This document is a thesis that examines the effect of service recovery strategies at Lazada Indonesia on customer satisfaction. It includes an introduction that discusses Lazada's operations in Indonesia and the importance of effective service recovery. The literature review covers topics like service failures, stages of service recovery maturity, and the relationship between service recovery, customer satisfaction, and loyalty. The methodology section describes the data collection process, which involved paper and online surveys of customers who experienced service issues with Lazada. The findings of the study are presented in chapters 5 and 6.
This document summarizes a study on the Tata CLIQ online shopping app in Madurai and Karaikudi districts in India. The study examines consumer buying behavior toward online shopping on the Tata CLIQ app. A total of 600 samples were used to test hypotheses about user preferences for online shopping and trends in India. The study finds that online shopping has increased in India, especially during COVID-19 lockdowns. It analyzes factors influencing consumer motivations for online shopping like price, design, and delivery on the Tata CLIQ app. The study aims to improve customer satisfaction with online shopping.
The document is a report on retail e-marketing in India published by the Retailers Association of India (RAI) and Octane Marketing. Some key highlights:
- Retail is one of India's biggest and fastest growing sectors, with online retail accounting for $12.6 billion in 2014. Customers now expect connected, transparent experiences across channels.
- Personalization is important for customer engagement but only 44% of online retailers send personalized emails. Social media platforms like Facebook and festivals like GOSF have doubled customer visits and revenues for online retailers.
- Both online and offline retailers are seeking ways to deliver personalized omnichannel experiences but many still rely on mass advertising. Understanding customer expectations across
MBA (IT) SIP Report on RIInfotech EcommerceDinesh Jogdand
This document discusses B2B e-commerce websites and their advantages. It describes different types of B2B websites like company websites, product supply exchanges, specialized industry portals, and information sites. It then lists several key advantages of B2B e-commerce like scalability, improved efficiencies, reaching more customers, improved brand awareness, increased sales, analytics insights, enhanced customer experience, and improved customer service.
Consumer buying behaviour towards Online Retail: Flipkart v AmazonJubin James
This document is a project report by Jubin Jose James submitted to the New Delhi Institute of Management in partial fulfillment of a Post Graduate Diploma in Management. The report studies consumer buying behavior towards online retail marketers. It includes an introduction to the online retail industry in India, a literature review, research methodology, data analysis, findings, suggestions and conclusions. It also acknowledges the guidance of Ms. Ritu Talwar and includes a certificate, declaration, contents page and bibliography.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
Final project report CUSTOMER SATISFACTION LEVEL FOR CONSUMERS WITH REFEREN...Arham Bothra
Here are the key details about Flipkart:
- Flipkart is one of India's leading e-commerce marketplaces, founded in 2007 and headquartered in Bengaluru.
- It was founded by Sachin Bansal and Binny Bansal as an online bookstore and later expanded into other product categories like mobile phones, electronics, apparel, etc.
- Flipkart offers over 80 million products across more than 80 categories on its platform.
- It has over 100 million registered users and more than a million third-party sellers.
- The company aims to provide fast delivery to customers all across India through its logistics and supply chain operations.
A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students fu...Vibhor Agarwal
A PROJECT REPORT
ON
A Study On Online Shopping Behavior Of Hostel Students
Includes
OBJECTIVES
RESEARCH METHODOLOGY
INTRODUCTION
DATA INTERPRETATION AND ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE
The Effect of Service Recovery in Lazada Indonesia towards Customer SatisfactionNindya Harum Solicha
This document is a thesis that examines the effect of service recovery strategies at Lazada Indonesia on customer satisfaction. It includes an introduction that discusses Lazada's operations in Indonesia and the importance of effective service recovery. The literature review covers topics like service failures, stages of service recovery maturity, and the relationship between service recovery, customer satisfaction, and loyalty. The methodology section describes the data collection process, which involved paper and online surveys of customers who experienced service issues with Lazada. The findings of the study are presented in chapters 5 and 6.
This document is a dissertation submitted by Mukut Barman to Gauhati University in partial fulfillment of a Master of Commerce degree. The dissertation examines the impact of online shopping on consumer buying behavior in Guwahati, India. Barman conducted primary and secondary research over 3 months, including surveys. The study found that while online shopping is growing in Guwahati, consumers still prefer cash payments due to security concerns. Product categories like apparel and electronics are most popular online. The dissertation makes recommendations for building consumer trust in online shopping.
Project Report on Study of Online Consumer Buying BehaviousAshok Kumar
The document discusses online shopping behavior in India. Some key findings include:
- Price and convenience are main reasons for online shopping. Most shoppers are students and clothing/electronics are most purchased categories.
- Cash on delivery is the most preferred payment method. Flipkart is the most used website.
- While customers are generally satisfied, delays in delivery are a common issue.
- The study analyzed demographic and shopping preferences of online customers in India to better understand behaviors and challenges.
A comparative study on online and offline shoppingSumitKumar801561
This document is a research project report submitted by Abhishek Chauhan to his professor at Sharda University on the topic of "A Comparative Study on Online and Offline Shopping". The report includes an introduction on online shopping and offline shopping, a literature review on past research conducted, the research methodology used, data analysis and findings. It also provides suggestions and conclusions based on the comparative study.
Research on Ecommerce opportunities in India. A report on,
1. Ecommerce market in India.
2. Organises and unorganised businesses
3. Existing players and their market share
4. Opportunities in India to start the Ecommerce business
5. Key parameters
6. Suggestions - Action plan
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Management Information System Article Bayu Aji Wibisono, bagaskoro sabastian,...Mercu Buana
Management Information System Article Bayu Aji Wibisono, bagaskoro sabastian, ahmad khotib, dicky haryanto, kevin sunjaya, Mercu buana University, Indonesia
This document discusses a report by Bain & Company and Google India on the growing impact of digital technologies on consumer goods in India. It finds that online sales of consumer packaged goods in India could reach $5 billion by 2020, significantly influenced by the country's growing internet population which is projected to reach 650 million by then. The profile of online consumers is also shifting from older urban males to include more women, younger generations, and consumers in smaller cities and rural areas, expanding the potential market. However, many consumer goods companies have been slow to develop digital strategies to capitalize on these changes.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
- The e-commerce market in India was valued at INR X billion in 2016 and is expected to reach INR Y billion by 2020, growing at a CAGR of around A%.
- Key drivers of growth include increasing internet penetration through affordable smartphones, efforts by online retailers to develop payment options like cash on delivery and mobile wallets, and improvements to logistics infrastructure.
- Major challenges include the potential effects of the new Goods and Services Tax law, increasing false orders, and losses from cash on delivery payments.
E-commerce in India is growing the fastest globally and is projected to continue rapid expansion. Retail e-commerce in particular has grown over 40% annually, reaching 60% of online users, though it remains below global averages. Key players like Flipkart, Snapdeal and Amazon have millions of unique visitors monthly and over 100% growth year-over-year. However, e-commerce companies face challenges like high inventory costs, need for localized payment and fulfillment options, and meeting consumers' expectations for deals and low-cost or free shipping. How companies address these issues will determine which ones succeed in India's competitive e-commerce market.
Success in E-commerce for India Retail Sectoredynamic
India has great potential for e-commerce growth given its large population of internet and mobile users, many of whom are young. However, e-commerce retailers face challenges in marketing, driving traffic, engagement, sales and conversions. The document discusses strategies retailers can use to improve performance in these areas, including content marketing, search engine optimization, analytics, improving the user experience of product catalogs, and demand generation. It also proposes an e-commerce maturity model to help retailers advance their strategies and capabilities over time.
1) Alibaba has launched an app called Yoli in India to enter the Indian e-commerce market and challenge existing players like Amazon, Flipkart, and Paytm Mall. Yoli currently offers deals from these and other platforms and redirects users to make purchases.
2) Amazon made the highest number of offers to students at MDI Gurgaon, with the highest package being Rs. 40.5 lakhs. E-commerce and IT sectors made up about 70 of the total 360 offers.
3) Krishna Raghavan, senior VP of engineering at Flipkart, has moved to a new role as Chief People Officer, effective April. His current engineering role will be backfilled over
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to better understand consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
This document summarizes a research study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts in India. Some key findings of the study include:
1. The majority of users in Madurai district were male (66%), while in Karaikudi district the majority were female (39%).
2. Most users in both districts were between 15-25 years old. In Madurai, the next largest age group were 26-36 years old, while in Karaikudi it was 45-48 years old.
3. When considering other online shopping apps besides Tata Cliq, Amazon had the most users in both districts (
This document summarizes a study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts of Tamil Nadu, India. The study used surveys from 600 respondents total, with 100 respondents from each district. Key findings include:
1. The majority of respondents in Madurai were male (66%), while the majority in Karaikudi were female (39%).
2. Most respondents were between 15-25 years old (30% in Madurai, 29% in Karaikudi).
3. Popular non-Tata Cliq apps used were Amazon (18% in Madurai, 17% in Karaikudi)
6 tata cliq research paper publishedin international journalmaaranhari
This document summarizes a study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts of Tamil Nadu, India. The study used surveys from 600 respondents total, with 100 respondents from each district. Key findings include:
1. The majority of respondents in Madurai were male (66%), while the majority in Karaikudi were female (39%).
2. Most respondents were between 15-25 years old (30% in Madurai, 29% in Karaikudi).
3. Popular non-Tata Cliq apps used were Amazon (18% in Madurai, 17% in Karaikudi)
A STUDY ON CONSUMER S ATTITUDE TOWARDS MYNTRA IN DIGITAL MARKETING WITH REFER...Tony Lisko
This document provides an overview of a study on consumer attitudes towards Myntra's digital marketing in Coimbatore City, India. The study aims to examine customer satisfaction with Myntra and identify factors that influence customer purchases. A literature review and survey of 100 Myntra customers in Coimbatore are conducted. The analysis evaluates customers' perceptions of Myntra's prices, products, delivery, payment options and website features. The findings and suggestions will help Myntra understand customer preferences to improve their digital marketing strategies.
A study on impact of Online Advertising on consumer buying behaviour for mobi...Roshan Shanbhag
This document discusses a study on the impact of online advertising on consumer buying behavior for mobile phones. It begins with an acknowledgement and introduction sections. The objectives are to identify factors affecting online purchase behavior and study consumer attitudes, perceptions, and factors considered when buying mobile phones online. A literature review covers advantages and disadvantages of online shopping. The methodology section describes an exploratory research design using an online questionnaire with 100 respondents. Data analysis of the responses is also provided.
This document is a project report submitted as a partial requirement for a Bachelor of Business Administration degree. The report compares Flipkart and Amazon India on their business models, strategies, and operations. It includes chapters on literature review, research methodology, micro and macro analysis of the two companies, and conclusions. The report finds that both Flipkart and Amazon have become major players in India's growing e-commerce market, but that Flipkart may have a slight edge due to its early entry and exclusive product deals that helped boost sales.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
This document is a study report submitted by Areeba Naseem on online shopping behavior in India. It includes an abstract, introduction on online shopping and its growth in India. Some key drivers of online shopping mentioned are increased internet usage and rising middle class. Challenges include slow buying behavior and lack of proper branding. Emerging trends discussed are non-metro cities contributing more to online demands and retailers using multi-channel strategies and social media integration. The report also includes a questionnaire used in the study to understand consumer preferences and purchases made online.
This document is a dissertation submitted by Mukut Barman to Gauhati University in partial fulfillment of a Master of Commerce degree. The dissertation examines the impact of online shopping on consumer buying behavior in Guwahati, India. Barman conducted primary and secondary research over 3 months, including surveys. The study found that while online shopping is growing in Guwahati, consumers still prefer cash payments due to security concerns. Product categories like apparel and electronics are most popular online. The dissertation makes recommendations for building consumer trust in online shopping.
Project Report on Study of Online Consumer Buying BehaviousAshok Kumar
The document discusses online shopping behavior in India. Some key findings include:
- Price and convenience are main reasons for online shopping. Most shoppers are students and clothing/electronics are most purchased categories.
- Cash on delivery is the most preferred payment method. Flipkart is the most used website.
- While customers are generally satisfied, delays in delivery are a common issue.
- The study analyzed demographic and shopping preferences of online customers in India to better understand behaviors and challenges.
A comparative study on online and offline shoppingSumitKumar801561
This document is a research project report submitted by Abhishek Chauhan to his professor at Sharda University on the topic of "A Comparative Study on Online and Offline Shopping". The report includes an introduction on online shopping and offline shopping, a literature review on past research conducted, the research methodology used, data analysis and findings. It also provides suggestions and conclusions based on the comparative study.
Research on Ecommerce opportunities in India. A report on,
1. Ecommerce market in India.
2. Organises and unorganised businesses
3. Existing players and their market share
4. Opportunities in India to start the Ecommerce business
5. Key parameters
6. Suggestions - Action plan
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Management Information System Article Bayu Aji Wibisono, bagaskoro sabastian,...Mercu Buana
Management Information System Article Bayu Aji Wibisono, bagaskoro sabastian, ahmad khotib, dicky haryanto, kevin sunjaya, Mercu buana University, Indonesia
This document discusses a report by Bain & Company and Google India on the growing impact of digital technologies on consumer goods in India. It finds that online sales of consumer packaged goods in India could reach $5 billion by 2020, significantly influenced by the country's growing internet population which is projected to reach 650 million by then. The profile of online consumers is also shifting from older urban males to include more women, younger generations, and consumers in smaller cities and rural areas, expanding the potential market. However, many consumer goods companies have been slow to develop digital strategies to capitalize on these changes.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
- The e-commerce market in India was valued at INR X billion in 2016 and is expected to reach INR Y billion by 2020, growing at a CAGR of around A%.
- Key drivers of growth include increasing internet penetration through affordable smartphones, efforts by online retailers to develop payment options like cash on delivery and mobile wallets, and improvements to logistics infrastructure.
- Major challenges include the potential effects of the new Goods and Services Tax law, increasing false orders, and losses from cash on delivery payments.
E-commerce in India is growing the fastest globally and is projected to continue rapid expansion. Retail e-commerce in particular has grown over 40% annually, reaching 60% of online users, though it remains below global averages. Key players like Flipkart, Snapdeal and Amazon have millions of unique visitors monthly and over 100% growth year-over-year. However, e-commerce companies face challenges like high inventory costs, need for localized payment and fulfillment options, and meeting consumers' expectations for deals and low-cost or free shipping. How companies address these issues will determine which ones succeed in India's competitive e-commerce market.
Success in E-commerce for India Retail Sectoredynamic
India has great potential for e-commerce growth given its large population of internet and mobile users, many of whom are young. However, e-commerce retailers face challenges in marketing, driving traffic, engagement, sales and conversions. The document discusses strategies retailers can use to improve performance in these areas, including content marketing, search engine optimization, analytics, improving the user experience of product catalogs, and demand generation. It also proposes an e-commerce maturity model to help retailers advance their strategies and capabilities over time.
1) Alibaba has launched an app called Yoli in India to enter the Indian e-commerce market and challenge existing players like Amazon, Flipkart, and Paytm Mall. Yoli currently offers deals from these and other platforms and redirects users to make purchases.
2) Amazon made the highest number of offers to students at MDI Gurgaon, with the highest package being Rs. 40.5 lakhs. E-commerce and IT sectors made up about 70 of the total 360 offers.
3) Krishna Raghavan, senior VP of engineering at Flipkart, has moved to a new role as Chief People Officer, effective April. His current engineering role will be backfilled over
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to better understand consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
This document summarizes a research study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts in India. Some key findings of the study include:
1. The majority of users in Madurai district were male (66%), while in Karaikudi district the majority were female (39%).
2. Most users in both districts were between 15-25 years old. In Madurai, the next largest age group were 26-36 years old, while in Karaikudi it was 45-48 years old.
3. When considering other online shopping apps besides Tata Cliq, Amazon had the most users in both districts (
This document summarizes a study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts of Tamil Nadu, India. The study used surveys from 600 respondents total, with 100 respondents from each district. Key findings include:
1. The majority of respondents in Madurai were male (66%), while the majority in Karaikudi were female (39%).
2. Most respondents were between 15-25 years old (30% in Madurai, 29% in Karaikudi).
3. Popular non-Tata Cliq apps used were Amazon (18% in Madurai, 17% in Karaikudi)
6 tata cliq research paper publishedin international journalmaaranhari
This document summarizes a study on consumer buying behavior toward the Tata Cliq online shopping app in Madurai and Karaikudi districts of Tamil Nadu, India. The study used surveys from 600 respondents total, with 100 respondents from each district. Key findings include:
1. The majority of respondents in Madurai were male (66%), while the majority in Karaikudi were female (39%).
2. Most respondents were between 15-25 years old (30% in Madurai, 29% in Karaikudi).
3. Popular non-Tata Cliq apps used were Amazon (18% in Madurai, 17% in Karaikudi)
A STUDY ON CONSUMER S ATTITUDE TOWARDS MYNTRA IN DIGITAL MARKETING WITH REFER...Tony Lisko
This document provides an overview of a study on consumer attitudes towards Myntra's digital marketing in Coimbatore City, India. The study aims to examine customer satisfaction with Myntra and identify factors that influence customer purchases. A literature review and survey of 100 Myntra customers in Coimbatore are conducted. The analysis evaluates customers' perceptions of Myntra's prices, products, delivery, payment options and website features. The findings and suggestions will help Myntra understand customer preferences to improve their digital marketing strategies.
A study on impact of Online Advertising on consumer buying behaviour for mobi...Roshan Shanbhag
This document discusses a study on the impact of online advertising on consumer buying behavior for mobile phones. It begins with an acknowledgement and introduction sections. The objectives are to identify factors affecting online purchase behavior and study consumer attitudes, perceptions, and factors considered when buying mobile phones online. A literature review covers advantages and disadvantages of online shopping. The methodology section describes an exploratory research design using an online questionnaire with 100 respondents. Data analysis of the responses is also provided.
This document is a project report submitted as a partial requirement for a Bachelor of Business Administration degree. The report compares Flipkart and Amazon India on their business models, strategies, and operations. It includes chapters on literature review, research methodology, micro and macro analysis of the two companies, and conclusions. The report finds that both Flipkart and Amazon have become major players in India's growing e-commerce market, but that Flipkart may have a slight edge due to its early entry and exclusive product deals that helped boost sales.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
This document is a study report submitted by Areeba Naseem on online shopping behavior in India. It includes an abstract, introduction on online shopping and its growth in India. Some key drivers of online shopping mentioned are increased internet usage and rising middle class. Challenges include slow buying behavior and lack of proper branding. Emerging trends discussed are non-metro cities contributing more to online demands and retailers using multi-channel strategies and social media integration. The report also includes a questionnaire used in the study to understand consumer preferences and purchases made online.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
This document is a dissertation report submitted in partial fulfillment of the requirements for a Master's degree in Business Administration. The report examines consumer behavior towards online shopping in Maharashtra, India. It begins with an introduction on the growth of online shopping in India and how the internet has changed consumer purchasing habits. The objectives of the study are then outlined, followed by a literature review on previous research conducted on topics related to online shopping behavior. Relevant consumer behavior theories and definitions of key terms like online shopping are also presented. The report provides an overview of major online shopping websites in India and segments consumer behaviors towards online shopping. Influential factors on online shopping are also discussed.
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
3 online shopping research paper hari masterpiece HariMasterpiece
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It analyzes factors that influence consumer purchases online such as price, quality, brand, and discounts. The study used surveys of 1000 consumers and statistical analysis to test hypotheses. Key findings were that the majority of online shoppers were male, aged 16-25, and purchase from websites like Flipkart, Amazon, and Olx. Educational attainment and gender were found to impact the factors influencing consumer online purchases. The study aims to help online retailers better understand customer preferences.
3 onlinne shioping research paper publishedin international journalmaaranhari
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It begins with an abstract stating the study explores consumer buying patterns and examines factors like service quality, expectations, and preferences regarding online shopping. The methodology section outlines a descriptive research design using purposive sampling of 1000 respondents. Statistical analysis methods like percentage analysis and chi-square tests will be used to analyze the data and test hypotheses regarding characteristics influencing online shopping awareness and motivations. The study aims to provide insights into consumer preferences for online shopping versus traditional stores and emerging trends in the industry.
This document summarizes a research study on consumer buying behavior towards online shopping in Dindigul district, India. It used a sample of 1000 respondents and collected both primary and secondary data. The study found that most online shoppers were male (557), between the ages of 16-25 (289), and purchased from sites like Olx (98) and Flipkart (98). Gender and educational status influenced factors for online purchases like price, quality, and discounts. The study aims to analyze consumer preferences for online shopping and identify trends in the district.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
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1. The document presents a study on consumer buying behaviour and patterns of online shopping in selected districts of Uttar Pradesh, India.
2. The study aims to understand awareness levels and buying patterns of urban vs. rural consumers online. Additional objectives are to analyze factors affecting online shopping and conduct a SWOT analysis of the online shopping sector in Uttar Pradesh.
3. The findings will provide insights into awareness, trends, and future prospects of online shopping in Uttar Pradesh. The results could benefit both consumers and marketers in the region and potentially other similar states in India.
consumer attitude towards online shopping and their satisfactionRam Babu
This document provides a research project report on consumer attitudes towards online shopping and satisfaction in India. It includes an introduction to the growing field of e-commerce in India, objectives and methodology for the study, data collection and analysis, findings and conclusions. The study found that factors like information availability, perceived usefulness, ease of use, enjoyment and security/privacy influence Indian consumers' perceptions of online shopping. Online shopping is growing rapidly in India due to increasing internet access, computer users, and a large middle-class population with spending power looking for convenience.
Marketing online shopping - consumer’s perception on online shoppingRadhe Jha
This document appears to be a dissertation report on consumer perceptions of online shopping in India. It includes an introduction that provides background on the growth of online shopping in India. The introduction discusses how online activities like shopping, banking, employment searches, and travel booking are growing significantly. It also outlines key factors driving online adoption in India like increasing internet penetration, lower costs, and changing consumer attitudes. The dissertation will examine factors that influence Indian consumers' online shopping perceptions and behaviors through a survey analysis.
A STUDY ON THE CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN CHENNAI CITYSara Alvarez
This document summarizes a study on customer satisfaction with online shopping in Chennai, India. The study used a questionnaire to collect data from 105 respondents with online shopping experience. Statistical analysis was conducted on the data to understand factors influencing online shopping decisions and their effect on satisfaction. The results may help businesses expand or enter the online shopping environment in India. Key factors examined included product categories, quality and availability, delivery speed and methods, pricing and offers, payment options, and website design, information, and usability.
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1. International Journal of Research Publication and ReviewsVol (1) Issue (8) (2020) Page 91-98
International Journal of Research Publication and Reviews
Journal homepage: www.ijrpr.com ISSN 2582-7421
* Corresponding author.
E-mail address: hariharan23900@gmail.com
An Education on Myntra Flipcart Online Shopping Application with
Reference to Madurai District in Women’s
N. Hariharana
, A. Amuthab
a
Parvathys Arts and Science College, Wisdom City, Dindigul ,Tamil Nadu , 624 001, INDIA.
b
Arulmigu Palaniandavar Arts College For Women,Chinnakalyamputhur, Palani - 624615. INDIA.
AB S T R A C T
The progression for online shopping is the advancement customers in India. It is regular update and extending the web shopping. The essential spots of
Madurai district. The electronic shopping execution and it is future specific are way customer shop and buy stock in online mode. A year back extending web
shopping customers the rule reason of lock down in Coronavirus improvements. This time more than developing the web clients for the model in coivd-19
improvements charge, power charges and online purchase all things is open in on the web. This examination researches the buyer buying execution towards
web shopping in the Mantra online shopping application it is as of late present for the mantra Indian application15 January 2017 disseminating this
application. The application is made in India. It essentially Service quality may be portrayed as buyer execution of how well an assistance meets or
outperforms their longing. This assessment and rational assessment that attempts to find purchaser buying execution towards web shopping in Madurai
region in women's. Respondents have been taken by applying purposive inspecting methodology, rate examination and Chi-Square test are used is paper.
This examination configuration is to inspect the purchaser buying execution towards electronic shopping in Tata cliq application made in India .Total 239
models used to test the speculations. It will implying in highlighting were buyer slant toward web shopping or not and the new examples in the online
shopping in Madurai region.
Keywords: Electronic shopping, Mantra, Flip kart, Madurai, Customers, and Application
1. Introduction
Displaying is a way id life for kind of business in the resistance world. Present day advancing the need of the day. It exhibiting isn't simply confined and
selling stock for gaining advantage yet notwithstanding satisfy the necessities of the customers hampering buyer satisfaction. It is somewhat web business
Modern exhibiting practices incorporate the need separating confirmation of customer as to thing and organization to getting stock from the nimbly
thought the trade the ownership. It suggest unmistakable verification of need of the client and planning the activity to meet the cravings. Mahatma Gandhi
said customer is the improvement visitor and the giving possibility of the business firm to serve him. The workplace of online purchasing has allowed
purchaser to recognize the different sorts of thing available in the overall market, the new development that have happened and evaluate the thing Due to
brisk globalization a wide scope of things are open in the electronic shopping.
2. About MANTRA
The Mantra online Indian exhibiting application creator mantras in 15 January 2017. It is each day mantras and articulations and word to live be for
originator's day bcycling thought subjective mantras when you open the application. It is private sort of the business it application lingos open in English it
2. 92 International Journal of Research Publication and Reviews Vol (1) Issue (8) (2020) Page 91-98
is Indian country the application creators Makes Bansal, plant Sabena, despite the way that Lawanda. Additionally, CEO Amar Nar gam. It is parent of
flipchart. Alexa rank 1077 (April 2020). It is dispatched 2007: 13 years earlier. It is current status start.
3. Review Literature
Bayer ignore since (2015) He communicated electronic shopping is eminent miracle the world over in Indian online exhibiting application for made India.
In Myntra application in India. The application focal matter of made in India the reasons and spares are furthermore examined in customer's web
advancing in record. The purpose of this paper is to show the current circumstance of web shopping in India the spots of competition Madurai. The
psychological impact of the purchaser is showed up here the most testing and openings issue would fabricate the trust among the purchasers about the
online shop people of India do know the positive side of the web shopping in Myntra customers in India Madurai locale.
Binbin He and Christian Since (2014) "This paper needs to investigate effect of web shopping in Indian utilization of Myntra. Online stores do well in
same components; they have focal points in these parts and critical. So various security issues are in web shopping in not indian applications Many
customers are worried about it a couple of issues dodge for electronic shopping anyway more than society likes online shopping in India the Myntra
application simply women's.
Binbin He and Christian Boch Since (2014) "This paper needs to explore effect of web shopping in Indian advancing application Myntra flip kart. Online
stores do well in same components; they have inclinations in these segments of electronic displaying and shopping in India. So various security issues are
in web shopping in various applications. The Myntra applications customers in competition in Madurai region India.
4. Statement of the Problem
The creating use of web gives an India regular making prospect for electronic shopping it use for all individuals the essential money man web shopping
customers growing. It is essential worry of Indian economy. In today market online plays and payers a critical capacity in the monetary progression of a
country for India in growing .The web shopping not simply food arranged in all territories made in electronic shopping. The online thing byers growing in
regular new update for Indian applications. The current world is electronic world since it rules by web for all Technology is changing the technique for
customers to buy the items and adventures and has immediately included into a worldwide in digitalization India it is major reason behind the Coronavirus
advancements so extending web shopping and portion mode changing in online air it is likely for social orders. With the extending utilization of different
age gathering, Millions of people buy the things through online shopping because of the focal issue more than customers presumably time hold reserves,
convenience, basic transparency, unmistakable worth reach, portion strategy for most prominent as a rule 3 days and replacement multi week in indian
publicizing availability of things, and so on it is essential for critical sin web shopping in India. It essential clarifications behind like in web shopping and
online portion mode. By then Myntra flip kart customers growing in it is made in India application for one. Most outrageous the Myntra flip kart
customers more than women growing. The Myntra application parent of flip kart. In Coronavirus advancement extending customers in Madurai district
women's India.
5. Objectives
Towards propose satiable measure to improve consumer loyalty to web based shopping.
Towards perceive the financial of respondent.
Towards schooling the diagram of web based shopping.
The Research study is fundamental for internet shopping.
The web based shopping in Madurai region women's.
6. Hypotheses of the Study
Hypotheses utilized in the examination have been summed up and given beneath in web based shopping in India.
Online shopping locales mindfulness on Amazon, Flip truck, E cove, Home shop 18, Faso's, All Express, Snap bargain, Tata cliq , Paytm.
Gender of the respondents, Age, Marital status, Educational capability, and Occupational status of the respondents in the web based shopping
in India.
Consumer persuasive components on the Indian advertising applications
Price, New style, Premium quality, Colors, plans and amount, Public picture, made sure about conveyance, Advanced innovation, Affordability
and
Easy accessibility has not comparative with the Educational capability and Gender, male, female and other of the respondents in web based
shopping.
3. INTERNATIONAL JOURNAL OF RESEARCH PUBLICATION AND REVIEWS VOL (1) ISSUE (8) (2020) PAGE 91-98 93
7. Research Design
This assessment title is "An examination on Myntra flip kart application concerning Madurai area" the technique discussed the data collection, season of
the assessment, reviewing plan, unflinching quality examination, pilot study and quantifiable gadgets and systems it is all data decided timetable with
chart explanations in the subject Myntra flip kart application customers. The data figuring Madurai area simply women's customers is this application. The
authenticity of an assessment be needy upon the purposeful strategy for storing up the data and dismembering them in the ongoing solicitation. This paper
both basic and assistant data used. The Tata Myntra flip kart application and take a gander at of other Indian advancing applications.
8. Sources of the Data
Primary Data
This examining of a fundamental wellspring of data is found by meeting plan using to various respondents in the spots of Madurai region. By then
consider the two area data of buyers in online advancing. The assurance of tests would help the investigator with conveying out an anticipated assessment
in online shopping in India publicizing.
Secondary Data
The Secondary sources are the affirmations that are presented effectively in helper data. In this examination the discretionary data remained assembled
after the past records, magazines, appropriated articles, submitted hypothesis, Books and web, etc This data simply accumulate for modals not copy for old
data.
9. Analysis
"An investigation on Myntra flip kart application regarding Madurai locale" I t is accomplish the destinations of the examination an investigation is made
to comprehend the indian use of Myntra flip kart it is clients comprehend in detail it is given by web based shopping in indian showcasing applications.
The accompanying tables of frameworks in socio - ecomic it table is cover all respondents are appeared in the accompanying information tables with
clarifications.
10. Percentage Analysis
Gender Respondents
"An examination on Myntra flip kart application with respect to Madurai district" I t is achieve the objections of the assessment an examination is made to
appreciate the indian utilization of Myntra flip kart it is customers understand in detail it is given by electronic shopping in indian exhibiting applications.
The going with tables of structures in socio - ecomic it table is cover all respondents are showed up in the going with data tables with explanations.
Source of data: Primary
Table-1: Gender wise ordering of the respondent’s
S.No Gender No of respondents Percentage %
1 Male 41 198 %
2 Female 198 41 %
Total 239 239 %
The table and chart is explain that out of 239 respondents in Madurai districts of the male and female respond ties Then total respondents male and
females in Madurai district 198. In Madurai. In male 41% the highest place of the Females 198. It is concluded that the majority of Madurai district
Female (198%) in Myntra flip kart users the overall Male majority in Madurai district Female more than persons using Myntra flip kart applications. In
finally females in highest place of Madurai district.
4. 94 International Journal of Research Publication and Reviews Vol (1) Issue (8) (2020) Page 91-98
The age is categorized as less than 14 years, 15 to 25 years, 26 to 36 years, 37 to 47 years, 48 to58 and above 65 years in both male and female
respondents in Madurai district using Myntra flip kart indian marketing application users percentage method calculating in age wise.
Table 2 Age respondent’s 15-65 Ages
S.No Age Total respondents Percentage %
1 Lessthan 14 26 26%
2 15-25 81 81 %
3 26-36 65 65 %
4 37-47 23 23 %
5 48-58 26 26 %
6 Above 65 18 18%
Total 239 239 %
It table and chart shows in total 239 respondents then it is male 41 and female 198 respondents it calculate age 15-20 years then mostly majority in age
15 to 25 age persons using Myntra flip kart application next place 26-36 second place users it is overall calculation majority of Madurai district females
5. INTERNATIONAL JOURNAL OF RESEARCH PUBLICATION AND REVIEWS VOL (1) ISSUE (8) (2020) PAGE 91-98 95
45-48 and above 65 age persons using Myntra flip kart application in indian marketing. It is application made in India it is important for online shopping.
In Finally the Myntra flip kart application users in age respondents in Madurai district majority of women’s.
Which online product you remain buying?
This table is other applications in indian marketing it is not calculate for Myntra flip kart remaining applications calculated in percentage it other
application users in Madurai peoples using various applications online purchasing indian applications. It is main thing of the Myntra
flip kart application users in Madurai district women’s.
Table 3 Peoples using various apps excluding Myntra flip kart
Table 4 online purchase gender of the respondents in most influence
S. No Other applications Total respondents Percentage %
1 Paytm 29 29
2 Flipchart 30 30
3 Snap deal 22 22
4 Tata cliq 28 28
5 Amazon 13 13
6 News point 20 20
7 E bay 20 20
8 Faso's 18 18
9 Home shop 18 14 14
10 Ajio 22 22
11 All express 23 23
Total 239 239
S. No
Most influencing factors of online
shopping
No of respondents Percentage %
1 Price 20 20%
2 Branded 28 28 %
3 Color 27 27%
4 Offers 29 29%
5 Quality 34 34 %
6 Satisfaction 19 19 %
7 Appearance of product 18 18 %
8 Discount 23 23%
9 Decrease travelling distance 22 22%
10 Replacement 19 19 %
Total 239 239 %
6. 96 International Journal of Research Publication and Reviews Vol (1) Issue (8) (2020) Page 91-98
This table and chart reaming application purchasing product in Indian marketing it is not for Myntra flip kart application it alternative using app for
Madurai district person it is Indian online marketing applications made in India. Present age of using other applications it is mudra district related to
Madurai then overall total majority of Madurai district the females mostly using liked Indian marketing applications.
Table 5 online purchase then educational location of the defendants
S.No Educational status No of respondents Percentage %
1 High school 29 29 %
2 Higher secondary 43 43 %
3 Graduate 70 70%
4 Post-graduate 58 58%
5 Professional course 39 39%
Total 239 239%
7. INTERNATIONAL JOURNAL OF RESEARCH PUBLICATION AND REVIEWS VOL (1) ISSUE (8) (2020) PAGE 91-98 97
The chart time table it is whypurchase and reasons data price is Male and Female in Madurai district Myntra flip kart users in female in the majority of
female Madurai district more than why online purchase reasons of Brand , Quality , Color , travel distance decrease and satisfactions some persons liked
replacement options this main reasons for online purchasing in females.
Source: Secondary data
The table and chart high school, higher secondary, graduate, postal- graduate and professional course studying students collect data. Mostly graduate and
postal graduate students liked and used increasing overall students in Myntra flip kart.That isconnotation between the educational qualification of the
respondents and factors most inspiration your online purchase is inclined by educational qualification of the defendants.sIt majority of Madurai district.
11. Findings and Study
Table 1 the study explains that out of 239 respondents in Madurai district It is more than persons In Madurai district male 41 and Fame 198
percentage respondents. More than female liked in Myntra flip kart application.
Table 2 It was originate that respondents in the age group, 239 respondents in Madurai district Myntra flip kart users male and female age 15-
20 years then mostly majority in age 15 to 25 age persons using Myntra flip kart application next place 26-36 second place users it is overall
calculation majority of Madurai district. In finally females liked this application.
Table 3 reaming application purchasing product in Indian marketing it is not for Myntra flip kart application it alternative using app for
Madurai district person it is Indian online marketing applications made in India it is important for only.
Amazon(80),Flip chart(30), E bay(26), Home shop 18 (20), Faso’s(18), All Express(23), Snap deal(19), Tata cliq (17), and Ajio (20) it is
present age of using other applications it is Madurai district related then overall total majority of Madurai district the female most liked
mantra application.
Table 4 chart ad time table it is why purchase and reasons data price is Male and Female district same (20), Brand quality purchasers in male
(24) and Female persons (26) it is different in one present age of online shopping. Offer same percentage of two genders (21), Quality
purchasers Male (29) and Female (28) the highest of females. Next Satisfaction it means product purchase in after feeling of ordering products
it respondent in two genders Male(12) and Female (18) it highest point of females.
Table 5 The above It table and chart high school, higher secondary , graduate , postal- graduate and professional course studying students
collect data. Mostly graduate and postal graduate students liked and used increasing overall students in Myntra flip kart.
That is a connotation between the educational qualification of the respondents and factors most inspiration your online purchase is inclined by
educational qualification of the defendants. It is Indian marketing application made in India.
12. Suggestions of the Study
Most of the customers are of estimation that online shopping charges charged by companies are very high, on the competition world in
online shopping it is recommended to companies to either reduce shopping charges or delivery of product should be given freely for cost .
And avoid damaged goods in Indian marketing not only for Myntra flip kart applications. It important for online shopping.
Companies might use it as one of the advertising activity in all Indian online marketing application. It is not only for Myntra flip kart
application.
8. 98 International Journal of Research Publication and Reviews Vol (1) Issue (8) (2020) Page 91-98
Majority of customers are not aware around various pre and post amenities rend by this online shopping companies. The customer wait
for this announcement for free of cost delivery on online shopping.
The companies would aware customers concerning how security concerning customer’s credit card no. is upheld by companies. In all
online marketing including Indian marketing.
Companies should made conscious customers regarding return plan and producer if wrong or bad product arrived. This is main reason for
customers of online shopping sometimes duplicate and wrong product and over damage for goods in online purchasing
13. Conclusion
The research specifies that consumer of online shopping in Myntra flip kart application is positive manner, like cash on delivery and various payment
moods , discounts allowed , home on delivery it free and cash for some times , different offers, time saving time, security in any time & quality of
products offered in display indian marketing application etc., This current Youth generation in age group of group of 18-36 years were mostly attracted
towards online shopping through smart phones and android mobiles. Amazon and Flip cart this is new application Indian it is newly attract for peoples in
Tata cliq application as leading online shopping site has transfigured top location on consumers mind followed by Amazon and Myntra Flip kart
applications. The total of then complete data and results demonstrate that the respondents have perceived online shopping in a positive manner in Indian
marketing. This study is clearly justifies the growth of online shopping in the Madurai district. The final result of majority of Myntra flip kart application
liked Madurai District.
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