Powerpoint Presentation of Yepme

2. • Yepme is an online shopping company
headquartered in Gurgaon, Haryana,
India. It was established in April 2011.
• The company specializes in the online
retailing of men’s and women's garments
and accessories.
• It was launched by 3 alumni of
IIT & IIM’s:Vivek Gaur, Sandeep
Sharma and Anand Jadhav.

3. • Mr.Vivek Gaur has experience
building successful online companies like
Bagittoday.com.
• He has also held senior positions in
marketing and sales with HT Media
Ltd, Living Media Pvt Ltd and Hindustan
Unilever.

4. • Sandeep Sharma is the
Founder/COO and CTO of
the company.
• He is an e-commerce, technology
and operations specialist having held
senior positions with Accenture,
Sapient, SBI Capital Markets and HCL
Technologies.

5. • Anand Jadhav (President) is a
merchandising
and supply chain expert.
• He has also worked with leading
apparel retailers including Shoppers’ Stop,
Globus, Pantaloon and Reliance Trends.

6. • Yepme.com raised Series A investment
from Helion Ventures Partners.
• In August 2012, Business Today reported
that Yepme has raised 9 million in total
from Helion Venture Partners and a
California based investor.

7. • Main target customer for Yepme.com is tier 2
and tier 3 towns, where the big apparel
brands do not have many retail stores
• In August 2012, Business Today reported that
around 49 per cent of Yepme's 200,000
customers so far have gone back to it a
second time.
• The brand is targeting a turnover of $25
million in its first year of operations and plans
to scale the revenues to over $500 million in
the following 3–4 years

8. • Company is also providing a Hindi
language option on its website.
• Around 70 per cent of Yepme's shipments
are going to the smaller towns.
• Yepme.com attracts over 21,000 male
shoppers daily (Business Today, oct 2011)
and of that, 1,000 visitors place at least
one order on the site.

9. • In April 2012, Yepme awarded the advertising
and creative duties of the brand Yepme.com,
to Lowe Lintas & Partners
• Yepme plans to spend Rs 30-35 crore
annually on media.
• Yepme plans to advertise on general
entertainment channels, movie and music
channels.
• Yepme.com started broadcasting their
commercials in June 2012.

10. • In August 2011, Yepme.com became the
first Indian online retailer to organize a
fashion show. The show was organized at
The Ashok Hotel in New Delhi on 13
August 2011, with India’s top male models
including Dino Morea, Rajneesh
Duggal, Rahul Dev and
Shawar Ali.

11. • Yepme launched its women's wear
collection in the beginning of June 2012
during its fashion show in New Delhi.
• In December 2012, Yepme.com was
covered by Forbes, India magazine as one
of the top five start-ups to watch out for.
• Starcount.com ranked yepme.com on
No.14 among online retail brands globally.

12. • The Brand Ambassdors of Yepme are
Shahrukh Khan, Dino Morea, Rajneesh
Duggal, Rahul Dev, Shawar Ali & Kangna.

15. • Through selling products: They sell
different types of products through their
website. They deals in men and women
apparels and accessories.

16. • They accept online payment through Net-
banking and Credit card/Debit card
including Visa, Mastercard, Maestro, &
American Express.
• You can also pay through “Cash on
Delivery” when products are being
delivered to your shipping address or
through a Cheque.

18. • By providing the order id and mobile no.
anyone can track their order details too.

19. • YEPME strives to give a great customer
experience each time you shop with them,
if at all the customers are not 100%
satisfied with their purchase, they can
return their order for a full refund of paid
price, as YEPME Provides 30 days return
and replacement policy.

21. 1. After adding product to your shopping
cart, select “Promo Code”.
2. Enter the Promo Code and click Apply to
know your discount percentage.
3. Click on Proceed to Checkout to complete
the transaction.
4. The amounts of discount are subject to
various terms and conditions.

23. SWOT ANALYSIS

24. 1.Sale of private labels improves its margins
2. Its website comes in various languages like hindi,
tamil, telegu etc to meet regional needs.
3. Through yepmeworld.com, it has begun the sale of
yepme brand outside India.
4.Brand awareness by Indian film stars like Shah Rukh
Khan, Farhan Akhtar, Esha Gupta alongwith TVCs,
print and online promotion
5. Funding by investors like TCS Capital, JS Capital,
Helion Venture Partners etc
6. Huge customer base and strong presence on Social
media platforms
7. Sale of products in 1000 cities

25. 1. Intense competition means low market
share growth.
2. Online payments still appear vulnerable to
a large population hence inability to tap
huge e-commerce market.
3. Poor Customer Service as they don’t
provide the pickup of the returned goods
at the door step.

26. 1. Collaboration with offline stores to sell
“yepme” brand products.
2. Leveraging their strength to capture a
major share of the tier 2 and 3 market
3. Expanding penetration in India as well as
global promotion
4. They can bring innovations in selling their
products and can capture new markets.

27. 1. Jabong
2. Zovi
3. Myntra
4. Flipkart
5. Amazon
6. Ebay
7. Yebhi

28. • The entire organizational structure of YEPME is
organized in four broad teams as depicted below.
• Product and Technology Team: The product and
technology team is the core strength of the
company. The team is responsible for the
management of the website as well as the ERP
system. It has developed a state of art system in-
house using open source software. Website is a
backbone of any online retail shop and YEPME’s
website is also managed by this team only. The
team manage the entire process right from listing
of item to search engine optimization.

29. • Business Development Team: Business
development team is responsible for all the
activities related to sales including vendor
management to pricing and discount strategy.
• Operations Team: Operations team deals
with all the supply chain aspects of the
company right from procurement and
warehouse management till customer
support. The team support the customers
both online via telephone as well as offline
via email.

30. • Customer Support team: YEPME has a strong focus
on customer service with customer delight as the top
most priority. And to fulfil it the company guarantees a
24/7 full customer support and to cater this facility it
has a dedicated customer support team which offers
both inbound and outbound support. There are two
prime responsibilities of support team:
1. Website Guidance: The team basically provide
guidance to new users of the website on how to navigate
through it. It also handles order processing functions like
order verification calls, payment related queries etc.
2. Resolution of Issues: This includes intimation to
customer about issues such as any delay in delivery as
well as resolution of complaints both pre-purchase and
post purchase.

31. • YEPME uses its own ERP systems to process
orders and track the details of all the transactions
that need to be carried out.
• A typical order at YEPME starts with the customer
searching, selecting the required item and placing
the order.
• This on an average takes around 8-10 clicks to get
the order placed. The email Id is considered to be
the unique identification of a customer and all the
records are maintained with reference to this Id.
• The payment can be made by using debit card,
credit card, Netbanking or COD (Cash on
Delivery).