There is a silent epidemic of hepatitis B and C in India, with over 25 and 40 million people infected respectively. This blood-borne disease is growing due to unsafe injection practices. National Liver Foundation and Aequitas Consulting aim to increase awareness of hepatitis through educating the public on prevention, symptoms, and treatment via media campaigns. They also want to advocate for improved healthcare systems and more affordable medication to better tackle hepatitis in India. Their media campaign achieved extensive coverage of hepatitis in national and regional newspapers on World Hepatitis Day.

1. A silent epidemic in India
Shifting focus towards quality & excessive treatment
for viral hepatitis
#IndiaAgainstHepatitis

2. Hepatitis in India
• It is estimated that there are more than 25 and 40 million people living
with Hepatitis B or C (Viral Hepatitis) viruses respectively.
• This silent diseases which is blood-borne is growing rapidly in the country
mainly because of unsafe injection practices
• The biggest hurdle in dealing with this epidemic in the country is the lack
of accurate numbers and identification of cases.

3. • National Liver Foundation & Aequitas Cunsulting wised to shift focus and the attention on looming
hepatitis (B,C) epidemic in India
• Educating people about the deadly disease, its prevention, symptoms and right treatment methods
through media
• Creating an advocacy for government, industry and public to come together in the fight against
Hepatitis in India.
• Highlighting the need of improving health systems and infrastructure for effective tackling of the
disease.
• Highlighting the need of providing effective treatments, including facilitating availability of
promotion of cheaper yet quality medication for Hepatitis B &C.
Clarity of Goals

4. Clarity of Insights & Creativity
• Bringing key stakeholders together on one platform to discuss the need for a mass awareness and guidelines for
immunization and safe injection practices to reduce the incidences
• Creating a focused campaign and a multichannel approach
• Identifying right case studies and devising a communication with real life hope stories
• Using a content driven media session and take away based information

5. Alignment between Strategy & Execution
• Media education session by releasing relevant authentic data with the relevant media
• Creating roundtable events to conduct discussion on hepatitis with advocacy groups, policy makers & authorities.
• Support from principal secretaries of health in all states & union territories
• The round table and the discussion got millions of worth media visibility in print and web
• Representation to health policy makers at both state and union level

6. Measurable Results
• Media extensively supported the cause and highlighted major issues around it
• Impactful media focus on cheaper medication and vaccination in order to control & prevent hepatitis
• Stories on foreign drug which costs in Lakhs and use of India made drug instead which has the same effect and the cost
more than half of its foreign counterpart
• Increased awareness about factors responsible for the rise of Hepatitis epidemic
• Extensive national and regional media coverage on World Hepatitis Day

7. Reflections Appeared on the Said Issue
Hindustan Times
The Tribune
Dainik Jagaran

8. Reflections Appeared on the Said Issue
Times of India
Dainik Bhaskar
The Statesman

9. Reflections Appeared on the Said Issue

10. Thank You