Avicii is an electronic dance music artist signed to Ultra Music, a subsidiary of Sony Music, but is still considered independent as he produces music through other labels like 'le7els'. He interacts directly with fans through social media and releases albums digitally containing a small number of remixes rather than as physical copies. The artist employs a small management team and involves fans in creating songs by having them submit beats and sounds online.

1. Independent Record
Artist

2. • Ultra Music is an American electronic dance music record
label, which is signed to Sony music.
• The Artist that is signed to Ultra music that I chose was
Avicii.
• The latest album that he released was ‘X-You’ in 2013.
• Although the Artist is signed to Sony music he is still an
independent artist because he produces music through
other record labels such as ‘le7els’
• The way that the music is produced is usually using
computer software rather than working inside of a
studio.

3. • The artist has a management company but one
that isn’t very big and doesn’t have a lot of
people, his manager is also his executive
producer.
• The artist uses a lot of social media to interact
and help promote his music, such as Facebook,
Skype and YouTube. He used Skype to interact
with his fans when he was undergoing the ‘X-
you’ project.
• The artist music is both available to download
and stream but isn’t produced as a physical copy.

4. • The albums that this artist produces are
normally just the same song but different
remixes and doesn’t contain a lot of tracks, the
most tracks on the album are about 4 songs.
• The artist uses music 2.0 because he asked
people to import their own sounds, beats to
create one song, they uploaded their files
through the internet where the artist was able to
put all of the different files together to create a
song.