This document outlines Only Much Louder's (OML) plans to organize various music festivals and events in India between 2013-2014, culminating in "A Summer's Day" music festival. Key details include OML previously organizing Mumbai's first music festival in 2013. For 2014, plans include branded music stages at 25 college festivals, pre-event music lounge nights in cities, and a two-day music festival in summer 2014 across 4 stages with international and Indian headliners. The investment amount for title sponsorship of these events is 3.25 crores.

2. YOU KNOW WHAT WE DID
LAST SUMMER?

3. ABOUT OML
Only Much Louder (OML)
occupies a unique space in
music and alternative
lifestyle culture. OML
delivers
creative
and
insightful ways of working
with
artists,
brands,
promoters
and
other
agencies,
to
create
remarkable and relevant
properties
and
experiences.

4. On 3rd March 2013
Summer 2013 saw
Mumbai’s first genuine
music festival

5. They Came to
The Turf Club
lawns with 4650
people who came
on a summer’s day
to ..

6. Indulge

7. Relax

8. Shop

9. Groove

10. And lose themselves ..

11. In some sunshine and
happiness..

12. Set to song

13. A summer’s day to a
summer’s night

14. Headlined by Norah Jones
in her first Indian
Performance ever

15. GLOBAL WARMING

16. 2014

18. ROLL OUT PLAN

19. Connecting The Sun
Spots
Music
25 college festival
plan
A Summer’s Day

20. Online Music Destination
• NH7.in is India’s first and foremost
authority on the Indian Indie music
scene
• We have a repertoire of 4300 songs
from 700 artists that we stream on
our site
• Nh7.in to create a separate channel
stream service for Brands
• Nh7.in to get 24 songs for free
download from Indian Independent
artists

21. 25 College Festival Plan
•
OML takes Branded Music to 25 college
festivals between Feb and April 2014
•
This is a consistent branded stage and a
curated audio visual experience
•
Branded ownership of the music
Night
•
College festivals across Mumbai, Pune,
Goa, Delhi, Bangalore, Kolkata and
Chennai
•
Audience engagement and sampling
activities at the college festivals
•
The headliners from these stages plus
one college band gets to perform at the
Branded Music Stage at ASD
Pro

22. Pre- Event Gigs
• OML will plan, program and
execute
• Branded
Music
Lounge
Nights across 6 cities
• Club and Lounge gigs
• Venues like Blue Frog and
HRC
• Branded Lounge
• Sampling and Sales

23. ALL LEADING TO..

25. Festival Format
Two Days :: 4 Stages :: International & Indian Headliner Artists ::
Comedy :: Art Walk :: Bazaar :: Food Court

26. Summer Music Fest

27. Layout

28. •
4 stages :
Stages and
Performances (1)
– 2 main stages
– 2 changeover stages
•
Mainstage 1
– Fusion, Pop, harmony genre
based stage
– International Headliner acts
like Fink, Imogen Heep
– Indian Headliners like :
Indian Ocean, The Raghu
Dixit Project, Swarathma,
etc.
•
Changeover Stage
– International Acts like The
Staves, Martina Topley Bird
– Indian Acts like Nischay
Parekh, Ankur Tiwari and the
Ghalat Family, etc

29. Stages and
Performances (2)
• Mainstage 2
– Electronica and Dance
Music Stage
– International Headliner
acts like Chase and
Status, Porter Robinson,
Dubfire, London Elektrik
Company
– Indian Headliners like :
Dualist Inquiry, Nucleya,
Reggae Rajjahs, etc.
• Changeover Stage
– International Acts like
Bobby Friction, BREED
– Indian Acts like Delhi
Sultanate, Sand Dunes,
Sulk Station

30. Indicative Headliners
DIDO
JACK JOHNSON
JASON MRAZ
LILY ALLEN
This by no means represents any communication or conformation between OML and the Artist. Only for representative purposes, on what kind of
headliner may follow Norah Jones at A Summer’s Day Festival

31. Experience Zones
VIP Areas : Access to
this area includes low
easy
seating
and
separate F&B with bar
stools, tables and waiter
service
Food : The Biggest draw
and crowd engagement
area. Last year at ASD
people spent 46 lakhs in
F&B revenue. The layout
is very bistro style with
around
25
different
vendors

32. Experience Zones
Art :We work with artists like
Shilo Suleman and collectives
like Visual Disobedience who
create an entire artwalk where
artists display and sell their
work
Bazaar: Completely curated
bazaar of quirky products
created by Young entrepreneurs
from across the country like
Digital Keeda, Blank Canvas,
Cupboard Love, Moratic, etc.

33. Pre Event Amp and
Promo plan
• Digital Advertising worth Rs. 40 lakhs across :
–
–
–
–
–
•
•
•
•
Facebook Ads
Twitter Promotions
Facebook Page push and RSVPs
SEO on Google Word Search
You Tube promotions
Press Ads : 1200 sqcm in Bombay Times
OOH : 10 sites in Mumbai
PR worth 50 lakhs
TV dependent on TV partnership

34. … SUMMER IS NOW COOL


35. Branding
•
As Title Sponsor, Brand will be integrated into every communication
– Integrated logo unit as a composite
– All communication
•
ATL :
– All Digital comms
– Upper left logo across all YT promos
– All TV ads to have a open and close 2 sec tag and brand logo to be in
corner placement throughout
• Event :
–
–
–
–
–
–
Tickets and all ticketing collateral incl e vouchers, wristbands
Box Office Branding
Entrance Arch
All Signage to and at the venue
NO BACKDROP BRANDING
All scrims and side tower branding of all stages

36. The Idea Music Lounge
Stage
• One Main STage
stages will be after
the brand name
• The two changeover
stages can be named
after variants
• One will play rock
and indie fusion
• The other will play
EDM
• The performers here
will be the same
headliners who
played at the MM in
Colleges

37. Investment
•
•
•
•
Title Sponsorship of A Summer’s Day
Title Sponsorship of 25 Pro Nights in Colleges
25 Club Nights including artist and production
TOTAL INVESTMENT
: Rs. 1.5 Cr
: Rs. 1 Cr
: Rs. 0.75 Cr
: Rs. 3.25 Cr

38. THANK YOU