This document discusses key concepts in digital marketing and strategy. It emphasizes that digital marketing is measurable, complex, and requires honesty. Successful strategies focus on ideas, content, and execution. They create value for users by providing entertainment, education, or utility. Collaboration between all parties involved is vital for success. The goal is to make people happier by understanding what is in it for them.

1. What
is
digital
all
about?
DMC
11
takeouts
January,
2011.
KYIV,
UKRAINE.
Based
on
GRAPE’s
DMC
11.

2. Digital
is
measurable
Digital
is
complex
Digital
is
frank

3. “Trust
your
guts”
Tricks
&
cheating
pay
back.
But
the
same
way
genuine
staff
works.

4. OLD
SPICE.
SMELL
LIKE
A
MAN,
MAN
Please
click
here
to
visit
the
page
with
the
video-­‐case.

5. Control
and
ubiquitous
social
buzz
are
inverse.
Coverage
Earned
media
Paid
media
Owned
media
Value
&
Trust
Control

6. Nobody
waits
for
your
message
$
Media
x x
Idea Execution
Attention Engagement Engagement
You
can
buy
people’s
eye-­‐balls
but
their
hearts
you
can
only
earn.

7. “What
you
give
is
what
you
get”
So
the
goal
is
to:
Make
people
happier

8. People
are
responsive
only
to
Wii
FM
-­‐
What’s
in
it
For
Me
Entertainment
Storytelling Value Education
Utility

9. EDUCATION
&
ENTERTAINMENT
Please
click
here
to
visit
the
page
with
the
video-­‐case.

10. UTILITY
Please
click
here
to
visit
the
page
with
the
video-­‐case.

11. Be
obsessed
with
your
clients.
Elaborate
each
step
of
user
experience.

12. TARGET.
VIDEO
GAME
ADVISOR
Please
click
here
to
visit
the
page
with
the
video-­‐case.

13. Idea
is
the
king
Content
is
the
king
Execution
is
the
king
You
can
create
magic
anywhere...
or
better
everywhere
at
the
same
time)

14. Idea
is
the
king
Please
click
here
to
visit
the
page
with
the
video-­‐case.

15. Execution
is
the
king
Please
click
here
to
visit
the
page
with
the
video-­‐case.

16. Execution
is
the
king
Please
click
here
to
visit
the
page
with
the
video-­‐case.

17. Idea
+
Execution
Please
click
here
to
visit
the
page
with
the
video-­‐case.

18. And
finally...
“You
won’t
win
a
championship
with
a
bad
forward,
bad
goal-­‐keeper
of
even
a
bad
doctor”
Collaboration
&
integration
of
all
the
parties
are
vital
prerequisites
for
success.

19. Generosity
Passion
Thoroughness
Efforts Happy
people
=
Cooperation Grateful
people
Yeah,
yeah,
we
know,
Captain
Obvious
helped
us.)

20. Take
Care!
Contact
us:
Vladimir
Smirnov Victor
Dubrovin
UX
director Business
Development
Director
+38
067
961
96
61 +38
067
292
00
64
vladimir.smirnov@aimbulance.com victor.dubrovin@aimbulance.com
Special
thanks
to
GRAPE
for
the
great
event!