The document discusses how user experience (UX) design can help website visitors overcome conversion hurdles by designing an experience that builds credibility, guides users through signposting and constraints, and incentivizes them through social proof, achievements and removing barriers. It provides examples of persuasive design techniques like credibility cues, incentives, and social acceptance that can increase user conversion rates and engagement. The key is to continuously test the UX solution through methods like A/B testing to improve the user experience.
Introduction to the Lean Canvas as a tool to understand your business. It also gives an overview of the most common risks associated to a business and how to start validating the Idea.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Introduction to the Lean Canvas as a tool to understand your business. It also gives an overview of the most common risks associated to a business and how to start validating the Idea.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Life’s too short to build something nobody wants. Learn how to build products your customers cannot refuse by starting with problems worth solving, not solutions.
www.brand-camp.com We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.
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Online Course: https://t.co/g2O0nNBV52
Over my last 12 years working in usability, persuasion & optimisation, these are the most influential persuasive techniques that brands use to encourage visitors to take action
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
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You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
These are the slides used in the 150 Startups kick-off workshop held at Bow Valley College May 12th to 14th that was facilitated by Evan Hu & Craig Elias
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Life’s too short to build something nobody wants. Learn how to build products your customers cannot refuse by starting with problems worth solving, not solutions.
www.brand-camp.com We realise that lots of entrepreneurs are struggling with how to get more clients and customers, so we have created this presentation to help you do just that! It was originally a webinar, so if you would like clarification of any points, please contact me directly.
Product Market Development - GEW Qatar 2014Emad Saif
Taking a closer look at Product & Market Development to address the challenge of product market fit, utilize a new tool called "Value Proposition Canvas" and finally putting everything in context of the Lean Start Up Methodology.
Online Course: https://t.co/g2O0nNBV52
Over my last 12 years working in usability, persuasion & optimisation, these are the most influential persuasive techniques that brands use to encourage visitors to take action
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
UX at Canadian Tire: Baking empathy into projectsUserTesting
Steve McGuire, Associate Manager of Usability and Optimization at Canadian Tire, shares how his team uses empathy to drive amazing UX and how to spread this empathy to other team members in the user testing process.
You'll learn:
- How having empathy for customers helps Canadian Tire better understand their frustrations and delights
- How involving team members in the user testing process gets everyone working towards creating frictionless user experiences
- How empathy for other team members and stakeholders benefits the final product
These are the slides used in the 150 Startups kick-off workshop held at Bow Valley College May 12th to 14th that was facilitated by Evan Hu & Craig Elias
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey and Customer Experience : This is to explain how the landscape and behaviour are changing with the advent of digital age and also how marketers can leverage on digital landscape, use this opportunity to implement the right strategy to the target audience and find relevant data for analysis.
Taiwan CPC 2012 Workshop - Using UX Design Principles & Methodologies in Desi...MLD/Mel Lim Design
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Widening Usability's Reach: Extending Usability Methods to Marketing and DesignAshley Williams
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In my presentation at Innotech eMarketing Summit, I took the audience through a simple evaluation to determine what marketing pattern their Web site follows and put forth the three strategies that they had to ace in order to convert traffic to leads and sales.
This three part series provides a complete overview of End-to-End Customer Engagement and reveals the proven best-practices of In-Store Clienteling; Multi-Channel Campaign Management and Analytics; Ecommerce and Consumer-Facing Digital Technologies.
PART 1: In-Store Clienteling
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• Clienteling defined: the trends and technologies of In-Store Clienteling
• Managing the shift in the retailer-customer relationship
• Culture change: techniques for creating a Clienteling culture
• Implementation: best-practices in capturing, converting and keeping customers
• Calculating the ROI: real-world examples
• Clienteling outlook: what the future has in store
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
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When you involve stakeholders in creating a Journey Map, they “walk in the customer’s shoes” and know the story of customer experience. They start telling this story to themselves and others in the organization. The customer stories and insights gained from the Journey Map lead to
identifying actionable items aligned with organizational strategy
prioritizing initiatives
uniting the cross-functional team to take action on the findings
creating better user experiences
In this presentation, you learn
What Customer Journey Mapping is
Why it is important
What is the process for conducting it
How to create a user experience mindset within your organization
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This presentation covers the basics of User Experience. The method of user centered design leading towards UX and why UX should be applied in any business.
During dmaDetroit's 15th Annual AIMS event, Larry Freed, President of Forsee Results presented on: "Metrics to Understand the Cross-Channel Customer"
This is his presentation.
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
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UI automation Introduction,
UI automation Sample
Desktop automation flow
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Leading Change strategies and insights for effective change management pdf 1.pdf
Increasing online conversion through persuasive design
1. Turning clicks into sales
How we help visitors get over the
conversion hurdle...
Joanne Richardson
Senior User Experience Designer
@Joanne84
2. What does user experience
design mean?
"UX" is the quality of experience
a person has when interacting
with a specific design.
"UX design" is the research, planning and
verification of a design solution.
3. Why invest time in UX?
Confidence in your design - backed up by research
Clarity in direction - guide the solution
Continuity of strategy - ensure longevity of the vision and opportunities
Customer loyalty - increase brand awareness
4. Other industries have been
doing it for years...
Building architects
Product designers
Supermarket layouts
5. The hurdles people face
Awareness Conversion Return visits Brand
attachment
Unaware Interested First time Regular Passionate
customer use use
6. Conversion
Awareness Conversion Return visits Brand
attachment
Unaware Interested First time Regular Passionate
customer use use
How we help visitors get over the conversion hurdle
7. What do we mean by conversion?
Not just purchasing online -
any action you want people to take
Make a purchase Upload a photo
Newsletter sign up Post a blog
Tweet an article Get in touch
Enter a competition Like a page on Facebook
8. What's stopping them?
Time / effort Uncertainty
Money / price Worry
Physical effort Fear
Out of the norm
9. Persuasive design
Trick...
or treat?
How to convince a potential customer that you're the one for them
10. 1. Credibility & trust
First impressions count
"When participants in the study rejected a health website as
not being trustworthy, 83% of their comments were related
to design factors, such as an unfavorable first impression
of the look and feel, poor navigation, color, text size and
the name of the website."
Susan Weinschenk (2011)
13. How to win them over
Awards
Customer reviews and
testimonials
Member of professional
organisation
Professional design and images
Transparency and information -
clear returns policy, team page
36. How do we achieve all this?
Investing the time upfront in research
Confidence in project direction
Planning the experience
Most importantly testing the solution continuously
37. Want to learn more?
Obviously you could contact Orange Bus...
But here are some other useful online resources:
• UX Matters - http://uxmatters.com/
• UX Booth - http://uxbooth.com
• Johnny Holland - http://johnnyholland.org/
• User Interface Engineering - http://www.uie.com/
• Interaction-Design.org - http://www.interaction-design.org/