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Workshop Lean Canvas

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Introduction to the Lean Canvas as a tool to understand your business. It also gives an overview of the most common risks associated to a business and how to start validating the Idea.

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Workshop Lean Canvas

  1. 1. WORKSHOP: LEAN CANVAS
  2. 2. • Your Lean Canvas – Multisided or not – Final first version • Risks and challenges – Intro – Different types of risks – Your biggest questions • Next steps Agenda
  3. 3. Lean Startup Build – measure - learn
  4. 4. Lean Startup
  5. 5. LEAN CANVAS
  6. 6. Lean Canvas Multisided or not?
  7. 7. Lean Canvas 1 2 1. Problem and Existing Alternatives – What are the Top 3 Problems that you are solving? – How are people solving the problems today? 2. Customer Segments and Early Adopters – Who are your target customers? – Out of these group who do you think are your first users (early Adopters)?
  8. 8. Lean Canvas 3 3. Unique Value Proposition (UVP) • Why you are different and worth getting attention • What makes you standing out? • What is the number one problem you are solving and for whom?
  9. 9. Lean Canvas 4 4. Solution • Top three features of your product according to the problem you are currently solving? Example (Faranesh) 1. Persian language 2. Easy access 3. Focus on Beginners Level
  10. 10. Lean Canvas 5 5. Channels (Your path to the customer) • How do you reach your customers? • Possible channels are: – SEO – Blogs/websites – Facebook Ads – Print Ads – Word of mouth – Events (Conferences, Tradeshows) – Partnerships – Friends Examples Word of mouth (Payping) Direct Sales (Rangitar) Appstore (Namlik) Social Media (Parvaneh)
  11. 11. Lean Canvas 7 6 6. Revenue Streams – How are you going to make money? Not in three to five years but in 5 months? – How much money with each revenue stream (What are the models, how much money per customer) 7. Cost structure – What are your upcoming operational costs? Not in three to five years but in the upcoming months? • Server, Salaries, software, advertising…….
  12. 12. Lean Canvas 8 8. Key Metrics • The numbers that tell you how you are performing! • Come up with three numbers. Examples Booked Sessions (Fullfekr) Number of daily unique visitors (Botick) Sold Items (EasyPaz, Limanza)
  13. 13. Lean Canvas 9 9. Unfair Advantage • What do you have that others don’t have and cannot easily copy or buy? Examples: • Patent • Endorsement by a well known expert • Insider Information • A team with outstanding experience and knowledge
  14. 14. Lean Canvas TIME TO FINALISE YOUR CANVAS !
  15. 15. RISKS
  16. 16. Risks Product Risks Not Getting the product right Customer Risks Not Building a path to your customers Market Risks Not Building a viable Business
  17. 17. Risks Product Risks Getting the product right • Problem • Unique Value Proposition • High Level Concept • Solution • Key Metrics
  18. 18. Risks Product Risks Getting the product right • Problem Does your customer segment agree on these problems? Are there problems they have that you haven’t thought of? Are these problems significant enough to make them change their behaviour?
  19. 19. Risks Product Risks Getting the product right • Unique Value Proposition Which kind of product are people thinking of, when you share your UVP with them? Is this, what you want them to think? Is there an easier/more direct way to introduce your product?
  20. 20. Risks Product Risks Getting the product right • Solution Are these the three most important features for your customer segment? Can you build them? How long does it take to build them? What is an easy way to test the features with potential users?
  21. 21. Risks Product Risks Getting the product right • Key Metrics Imagine you only have these numbers to measure your success. Are they enough? How long does it take you to get these numbers?
  22. 22. Risks Customer Risk Building a path to customers • Customer Segments • Early Adopters • Channels
  23. 23. Risks Customer Risk Building a path to customers • Customer Segments What could be other customer segments? In the ideal case, how many customers do you think are falling into these criteria Is this the most promising customer segment?
  24. 24. Risks Customer Risk Building a path to customers • Early Adopters Are these the MOST promising people to use your product? Why? Who could be other early Adopters?
  25. 25. Risks Customer Risk Building a path to customers • Channels How many people from your customer segment do you think you can reach through these channels? How fast can you build a good audience? How are your competitors/similar businesses abroad reaching their customers?
  26. 26. Risks Market Risk Building a viable business • Existing Alternatives • Revenue Streams • Cost structure • Unfair Advantage
  27. 27. Risks Market Risk Building a viable business • Existing Alternatives Who are your competitors and how successful are they? What makes you unique compared to your competitors? What are three things you could learn from them? Who is doing sth. similar abroad?
  28. 28. Risks Market Risk Building a viable business • Revenue Streams What are your revenue streams? How long will an average customer use your service/ website? What is the average revenue you make per customer/year? How many customers you assume you need to break even?
  29. 29. Risks Market Risk Building a viable business • Cost structure How are costs increasing with increasing users/customers? How is the relation between costs and revenue? How many users do you need to cover the initial costs you have?
  30. 30. Risks Market Risk Building a viable business • Unfair Advantage Over time, what do you think could become your unfair advantage?
  31. 31. Lean Canvas Looking at this list, what are the next three things you need to start doing today?
  32. 32. Lean Canvas Time to present!
  33. 33. Follow up • Prioritise these tasks and put them into a list • Bring it to the Goalsetting session next week • If you have questions on how to start working on these issues, please talk to us.

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