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WORKSHOP: LEAN CANVAS
• Your Lean Canvas
– Multisided or not
– Final first version
• Risks and challenges
– Intro
– Different types of risks
– Your biggest questions
• Next steps
Agenda
Lean Startup
Build – measure - learn
Lean Startup
LEAN CANVAS
Lean Canvas
Multisided or not?
Lean Canvas
1 2
1. Problem and Existing Alternatives
– What are the Top 3 Problems that you are solving?
– How are people solving the problems today?
2. Customer Segments and Early Adopters
– Who are your target customers?
– Out of these group who do you think are your first users (early Adopters)?
Lean Canvas
3
3. Unique Value Proposition (UVP)
• Why you are different and worth getting
attention
• What makes you standing out?
• What is the number one problem you are solving
and for whom?
Lean Canvas
4
4. Solution
• Top three features of your product
according to the problem you are
currently solving?
Example (Faranesh)
1. Persian language
2. Easy access
3. Focus on Beginners Level
Lean Canvas
5
5. Channels (Your path to the customer)
• How do you reach your customers?
• Possible channels are:
– SEO
– Blogs/websites
– Facebook Ads
– Print Ads
– Word of mouth
– Events (Conferences, Tradeshows)
– Partnerships
– Friends
Examples
Word of mouth (Payping)
Direct Sales (Rangitar)
Appstore (Namlik)
Social Media (Parvaneh)
Lean Canvas
7 6
6. Revenue Streams
– How are you going to make money? Not in three to five years but in 5 months?
– How much money with each revenue stream (What are the models, how much money per
customer)
7. Cost structure
– What are your upcoming operational costs? Not in three to five years but in the upcoming
months?
• Server, Salaries, software, advertising…….
Lean Canvas
8
8. Key Metrics
• The numbers that tell you how you are performing!
• Come up with three numbers.
Examples
Booked Sessions (Fullfekr)
Number of daily unique visitors (Botick)
Sold Items (EasyPaz, Limanza)
Lean Canvas
9
9. Unfair Advantage
• What do you have that others don’t have and cannot
easily copy or buy?
Examples:
• Patent
• Endorsement by a well known expert
• Insider Information
• A team with outstanding experience and knowledge
Lean Canvas
TIME TO FINALISE YOUR CANVAS !
RISKS
Risks
Product Risks
Not Getting the product right
Customer Risks
Not Building a path to your customers
Market Risks
Not Building a viable Business
Risks
Product Risks
Getting the product right
• Problem
• Unique Value Proposition
• High Level Concept
• Solution
• Key Metrics
Risks
Product Risks
Getting the product right
• Problem
Does your customer segment agree on
these problems?
Are there problems they have that you
haven’t thought of?
Are these problems significant enough to
make them change their behaviour?
Risks
Product Risks
Getting the product right
• Unique Value Proposition
Which kind of product are people thinking
of, when you share your UVP with them?
Is this, what you want them to think?
Is there an easier/more direct way to
introduce your product?
Risks
Product Risks
Getting the product right
• Solution
Are these the three most important features for
your customer segment?
Can you build them?
How long does it take to build them?
What is an easy way to test the features with
potential users?
Risks
Product Risks
Getting the product right
• Key Metrics
Imagine you only have these numbers to measure
your success. Are they enough?
How long does it take you to get these numbers?
Risks
Customer Risk
Building a path to customers
• Customer Segments
• Early Adopters
• Channels
Risks
Customer Risk
Building a path to customers
• Customer Segments
What could be other customer segments?
In the ideal case, how many customers do you think
are falling into these criteria
Is this the most promising customer segment?
Risks
Customer Risk
Building a path to customers
• Early Adopters
Are these the MOST promising people to use your
product?
Why?
Who could be other early Adopters?
Risks
Customer Risk
Building a path to customers
• Channels
How many people from your customer segment do
you think you can reach through these channels?
How fast can you build a good audience?
How are your competitors/similar businesses
abroad reaching their customers?
Risks
Market Risk
Building a viable business
• Existing Alternatives
• Revenue Streams
• Cost structure
• Unfair Advantage
Risks
Market Risk
Building a viable business
• Existing Alternatives
Who are your competitors and how successful are
they?
What makes you unique compared to your
competitors?
What are three things you could learn from them?
Who is doing sth. similar abroad?
Risks
Market Risk
Building a viable business
• Revenue Streams
What are your revenue streams?
How long will an average customer use your service/
website?
What is the average revenue you make per
customer/year?
How many customers you assume you need to
break even?
Risks
Market Risk
Building a viable business
• Cost structure
How are costs increasing with increasing
users/customers?
How is the relation between costs and
revenue?
How many users do you need to cover the
initial costs you have?
Risks
Market Risk
Building a viable business
• Unfair Advantage
Over time, what do you think could become your
unfair advantage?
Lean Canvas
Looking at this list, what are
the next three things you need
to start doing today?
Lean Canvas
Time to present!
Follow up
• Prioritise these tasks and put them into a list
• Bring it to the Goalsetting session next week
• If you have questions on how to start working
on these issues, please talk to us.

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Workshop Lean Canvas

  • 2. • Your Lean Canvas – Multisided or not – Final first version • Risks and challenges – Intro – Different types of risks – Your biggest questions • Next steps Agenda
  • 3. Lean Startup Build – measure - learn
  • 7. Lean Canvas 1 2 1. Problem and Existing Alternatives – What are the Top 3 Problems that you are solving? – How are people solving the problems today? 2. Customer Segments and Early Adopters – Who are your target customers? – Out of these group who do you think are your first users (early Adopters)?
  • 8. Lean Canvas 3 3. Unique Value Proposition (UVP) • Why you are different and worth getting attention • What makes you standing out? • What is the number one problem you are solving and for whom?
  • 9. Lean Canvas 4 4. Solution • Top three features of your product according to the problem you are currently solving? Example (Faranesh) 1. Persian language 2. Easy access 3. Focus on Beginners Level
  • 10. Lean Canvas 5 5. Channels (Your path to the customer) • How do you reach your customers? • Possible channels are: – SEO – Blogs/websites – Facebook Ads – Print Ads – Word of mouth – Events (Conferences, Tradeshows) – Partnerships – Friends Examples Word of mouth (Payping) Direct Sales (Rangitar) Appstore (Namlik) Social Media (Parvaneh)
  • 11. Lean Canvas 7 6 6. Revenue Streams – How are you going to make money? Not in three to five years but in 5 months? – How much money with each revenue stream (What are the models, how much money per customer) 7. Cost structure – What are your upcoming operational costs? Not in three to five years but in the upcoming months? • Server, Salaries, software, advertising…….
  • 12. Lean Canvas 8 8. Key Metrics • The numbers that tell you how you are performing! • Come up with three numbers. Examples Booked Sessions (Fullfekr) Number of daily unique visitors (Botick) Sold Items (EasyPaz, Limanza)
  • 13. Lean Canvas 9 9. Unfair Advantage • What do you have that others don’t have and cannot easily copy or buy? Examples: • Patent • Endorsement by a well known expert • Insider Information • A team with outstanding experience and knowledge
  • 14. Lean Canvas TIME TO FINALISE YOUR CANVAS !
  • 15. RISKS
  • 16. Risks Product Risks Not Getting the product right Customer Risks Not Building a path to your customers Market Risks Not Building a viable Business
  • 17. Risks Product Risks Getting the product right • Problem • Unique Value Proposition • High Level Concept • Solution • Key Metrics
  • 18. Risks Product Risks Getting the product right • Problem Does your customer segment agree on these problems? Are there problems they have that you haven’t thought of? Are these problems significant enough to make them change their behaviour?
  • 19. Risks Product Risks Getting the product right • Unique Value Proposition Which kind of product are people thinking of, when you share your UVP with them? Is this, what you want them to think? Is there an easier/more direct way to introduce your product?
  • 20. Risks Product Risks Getting the product right • Solution Are these the three most important features for your customer segment? Can you build them? How long does it take to build them? What is an easy way to test the features with potential users?
  • 21. Risks Product Risks Getting the product right • Key Metrics Imagine you only have these numbers to measure your success. Are they enough? How long does it take you to get these numbers?
  • 22. Risks Customer Risk Building a path to customers • Customer Segments • Early Adopters • Channels
  • 23. Risks Customer Risk Building a path to customers • Customer Segments What could be other customer segments? In the ideal case, how many customers do you think are falling into these criteria Is this the most promising customer segment?
  • 24. Risks Customer Risk Building a path to customers • Early Adopters Are these the MOST promising people to use your product? Why? Who could be other early Adopters?
  • 25. Risks Customer Risk Building a path to customers • Channels How many people from your customer segment do you think you can reach through these channels? How fast can you build a good audience? How are your competitors/similar businesses abroad reaching their customers?
  • 26. Risks Market Risk Building a viable business • Existing Alternatives • Revenue Streams • Cost structure • Unfair Advantage
  • 27. Risks Market Risk Building a viable business • Existing Alternatives Who are your competitors and how successful are they? What makes you unique compared to your competitors? What are three things you could learn from them? Who is doing sth. similar abroad?
  • 28. Risks Market Risk Building a viable business • Revenue Streams What are your revenue streams? How long will an average customer use your service/ website? What is the average revenue you make per customer/year? How many customers you assume you need to break even?
  • 29. Risks Market Risk Building a viable business • Cost structure How are costs increasing with increasing users/customers? How is the relation between costs and revenue? How many users do you need to cover the initial costs you have?
  • 30. Risks Market Risk Building a viable business • Unfair Advantage Over time, what do you think could become your unfair advantage?
  • 31. Lean Canvas Looking at this list, what are the next three things you need to start doing today?
  • 33. Follow up • Prioritise these tasks and put them into a list • Bring it to the Goalsetting session next week • If you have questions on how to start working on these issues, please talk to us.

Editor's Notes

  1. Brief overview on the topic of lean startup, then we will move to one essential feature and framework, It is hands on so after a short introduction you will create something Change your place Take notes
  2. 90% of Startups fail What do you think is the problem?
  3. Framework and philosophy Getting early feedback Only produce what customers really need Don’t waste your time building an entire product nobody wants Zappos dropbox
  4. Developed by Ash Maurya, Goal: to make a entrepreneur focused version (compared to the Business Model Canvas) Changed 4 Boxes (Key Activities and Key ressources) Customer Relationship (covered by the channels and Key Partners: Partnerships are important but should not be the starting ground of your business
  5. Examples: Problem? Existing Alternatives: Taskulu (Trello, Whiteboard, E-mail)
  6. Example: Taskulu (Hackernews and word of mouth)
  7. Taskulu: Acqusition: Signups Activation: creating the first project Retention: Coming back and create another project or update the old one Revenue: Number of people that get paying customers Referr