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The Skills and Tools You Need to be a Successful Designer

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Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/

Paul Trani
Adobe
Overview

It’s estimated that 70% of millennials have “imposter syndrome” at work. Feeling like a fraud when the opposite is probably the case. In this session, evangelist Paul Trani will reveal that you probably do have what it takes to not only be successful, but to be a designer in demand. Paul will reveal the tools you need to have in your toolbox, the skills you’ll need to have, and the emotional intelligence you’ll need to thrive at work. He will also cover current trends and tools happening today and what’s likely to be the hot jobs of tomorrow for designers so you can keep your career moving forward.
Objective

Learn what you need to know and have to be a successful designer in todays market.
Target Audience

Anyone involved in visual communication (graphic, web, UI/UX)
Five Things Audience Members Will Learn

Understand current trends
The design skills needed to be successful
The tools needed to be successful
The social skills needed as a designer
See what jobs designers will have in the future

Published in: Design
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The Skills and Tools You Need to be a Successful Designer

  1. 1. @PaulTrani The Skills and Tools You Need to be a Successful Designer
  2. 2. @PaulTrani Sr. Creative Cloud Evangelist, AdobePaul Trani
  3. 3. @PaulTrani Absolutely anyone, with the right skills and tools graphic / UI / UX / web / motion designer can become a successful
  4. 4. @PaulTrani It’s estimated that 70%* of millennials have “imposter syndrome” at work. *International Journal of Behavioral Science An inability to internalize accomplishments and a persistent fear of being exposed as a "fraud". Take the test: http://paulineroseclance.com/pdf/IPscoringtest.pdf
  5. 5. @PaulTrani
  6. 6. @PaulTrani “I am not a writer. I’ve been fooling myself and other people,” John Steinbeck “I always feel like something of an impostor. I don’t know what I’m doing.” Jodie Foster "I have written 11 books but each time I think 'Uh-oh, they're going to find out now,'" Maya Angelou
  7. 7. @PaulTrani Worry more if someone tells you they've never felt like a fraud. Ultra-confident people may simply be too incompetent to realize how incompetent they are. DUNNING-KRUGER EFFECT
  8. 8. YOU PROBABLY HAVE THE SKILLS YOU NEED Even though you might not think you do
  9. 9. TECHNICAL SKILLS
  10. 10. Design Skills Photoshop Illustrator InDesign GRAPHIC DESIGN
  11. 11. WEB DESIGN Photoshop and/or Illustrator and/or Sketch Understanding of JavaScript + frameworks etc. Proficient in HTML + CSS Responsive design Familiar with new apps
  12. 12. MOTION DESIGN Photoshop + Illustrator After Effects Premiere Pro Optional: 3D software Design Skills
  13. 13. @PaulTrani Have you ever “embellished” on your resume?
  14. 14. @PaulTrani 57% Embellished skill set 55% Embellished responsibilities 42% Dates of employment 34% Job title 33% Academic degree 26% Companies worked for 18% Accolades/awards 58% OF EMPLOYERS HAVE CAUGHT A LIE ON A RESUME The other 42% weren’t caught CareerBuilder.com
  15. 15. "If you sell your expertise you have a limited repertoire. If you sell your ignorance, you have an unlimited repertoire. He was selling his ignorance and his desire to learn about a subject. The journey of him going from not knowing to knowing was his work.” Richard Saul Wurman, founder of TED, about Charles Eames’ approach to life
  16. 16. EMBRACE YOUR INNER IMPOSTER
  17. 17. TECHNICAL SKILLS ARE FLEETING
  18. 18. What skills were you using five years ago? TECHNICAL SKILLS ARE FLEETING which ones are you still using today?
  19. 19. DESIGN SKILLS
  20. 20. @PaulTrani Color
  21. 21. @PaulTraniThe Elements of Color by Johannes Itten Yellow 1/4 Violet 3/4 Orange 1/3 Blue 2/3 Red 1/2 Green 1/2 Color Intensity
  22. 22. @PaulTrani Composition
  23. 23. @PaulTrani Composition What is your first read?
  24. 24. @PaulTrani Don’t use too many typefaces. Don't pair fonts from the same font classes. Use all caps sparingly. Watch out widows & rivers. San serif fonts generally do better for web reads. No more than 65 characters for paragraph text. No more than 35 characters for paragraph text for mobile. Use hanging quotes. Use size, weight, color, contrast and position for hierarchy Don’t use crazy themed fonts Don’t distort a font from it's natural from Careful when using gradients for the color of the font Avoid justified paragraph text Be careful when using small text for web, add good letter-spacing Use good contrast for legibility Give good white space and don't clutter content Writing should focus on what the user can do with the application. Use "we" to represent the system, it's more personable and human Write in the present and not the no past tense, ex: message sent For ui, use numbers in sentences over words. The purpose of typography is to convey information in writing. Typography
  25. 25. @PaulTrani Typography
  26. 26. Design fundamentals don’t go out of style.
  27. 27. It takes more than just good looks to be successful.
  28. 28. SOFT SKILLS
  29. 29. Interpersonal people skills that enable people to effectively navigate their environment. SOFT SKILLS
  30. 30. Interpersonal people skills that enable people to effectively navigate their environment. SOFT SKILLS
  31. 31. @PaulTrani There is a gap in workforce skills That gap is soft skills 44% lack of soft skills 22% lack of technical skills 14% lack of leadership skills 14% lack of computer skills https://www.adeccousa.com/about-adecco-staffing/newsroom/press-releases%20/lack-of-soft-skills-2013/
  32. 32. @PaulTrani Work Ethic Dependability Positive Attitude Self-Motivation Teamwork Organization Skills According to HR Professionals TOP SOFT SKILLS 73% 73% 72% 66% 60% 57% http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4/10/2014&id=pr817&ed=12/31/2014
  33. 33. @PaulTrani An Overwhelming Majority of Companies Say Soft Skills http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4/10/2014&id=pr817&ed=12/31/2014 Are Just as Important as Hard Skills If Not More Important 56% Soft Skills 44% Technical Skills
  34. 34. @PaulTrani The problem is, the importance of these soft skills is often undervalued, and there is far less training provided for them than hard skills. For some reason, organizations seem to expect people know how to behave on the job. They tend to assume that everyone knows and understands the importance of being on time, taking initiative, being friendly, and producing high quality work.
  35. 35. @PaulTrani Ontario College of Art and Design | Tuesday, May 23rd adobecreativejams.com
  36. 36. MOST IMPORTANT SOFT SKILL Being able to adapt
  37. 37. THE FUTURE JOB MARKET
  38. 38. CODE-FREE WEB DESIGN where anyone can make a website The rise of
  39. 39. @PaulTrani Tools that Design for You Helping designers (and anyone) create good design
  40. 40. @PaulTrani Hybrid Designer Sara Shields Print/Brand/Web/Mobile/Social Media/UI Designer Patrick Washington UI/UX Designer Sandy Harris Print/Web/Social Media
  41. 41. FUTURE TRENDS
  42. 42. @PaulTrani 1. SEMI-FLAT DESIGN 2. CINEMAGRAPHS 3. 3D 4. ANIMATIONS 6. GEOMETRIC SHAPES 7. COURAGEOUS COLORS 8. INNOVATIVE SCROLLING AND PARALLAX 10. COLOR TRANSITIONS 5. LANDING PAGES 9. COLOR TRANSITIONS
  43. 43. @PaulTrani Movement/Animation GIFs (cinemagraphs)
  44. 44. @PaulTrani Project Felix 3D for Designers
  45. 45. @PaulTrani 3D Printing Prototype to production
  46. 46. @PaulTrani Multi-Color Fonts / Emojis The laughing emoji was the word of the year in 2015
  47. 47. @PaulTrani Futuracha by Holy Context-Aware Type
  48. 48. @PaulTrani Futuracha by Holy Context-Aware Type
  49. 49. @PaulTrani Virtual Reality Project Dali
  50. 50. @PaulTrani “Researchers from the University of Oxford are claiming that approximately 47% of all currently existing jobs have a high chance of being taken over by machines within the next 20 years”
  51. 51. @PaulTrani “Engineers are efficient problem solvers. Business people think short term. Designers want things to be elegant and beautiful. All three need to create and collaborate in harmony, and honor the value each other brings. There needs to be a new kind of ‘multi-dimensional’ approach to design that is yet to be invented.” Linda Holliday @lmholliday
  52. 52. @PaulTrani CONCLUSION Have the hard skills to get your foot in the door. The soft skills to get the job. And understand design and technology trends to keep that job well into the future.

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