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Global Tech Women Webinar, March 12, 2015
Speak out and change the world!
About me
•Nuts about gender equality
•Equally nuts about gender
equality in tech
•Passionate volunteer advocate
for women’...
A call for women’s voices
We’re long overdue for a world in which talented, deeply
knowledgeable women break through the n...
Today’s agenda
•Unpacking trending words and ideas
•Passion to make a difference: the
underpinning
•About influencers/thou...
Unpacking trending words and ideas
•Change the world/find meaning in my career
•Authenticity
•Thought leadership
•Personal...
Passion to make a difference
Thought leaders...
•Are distinctive experts
•Are deeply knowledgeable
•Change the way we thin...
•Sought-after
•Known for what you think
•You may think differently about things
•Visible and known: in company, in industr...
Advantages of a thought leader
Thought
Leader
Leave a
legacy of
your ideas
Recognizable
brand
Influencer
Prestige
and
Inco...
Top 3 Common Threads of a Thought Leader
Passion Expertise
Experience
Your Thought Leadership
Where are you on the continuum?
Thought
Leadership
Distinctive Ideas
Expertise/Competitive
Being a thought leader is…
•Effective to advance your career
•What you want to be known for…today,
tomorrow
•How you make ...
Influence in the community
What gets influenced
•Workplace processes, behavior, policy
•Products, product safety
•School curriculum and education sys...
As an influencer, you…
•Are a go-to authority
•Are chronically curious
•Mentor others
•Help others succeed
•Shape opinions...
Where are the women? My soapbox
•Women’s voices are missing
around the globe…
•17% at Davos 2015 World
Economic Forum
•22%...
Where are the women? My soapbox
U.S.
TECH
FIRMS
Where are the women? My soapbox
U.S.
TECH
FIRMS
Where are the women? My soapbox
Where are the women? My soapbox
Phil Cohen, “The most comprehensive analysis ever of the gender of New York Times writers....
7 Steps to Thought Leadership
1. Build your support scaffold
2. ID your passion to make a difference
3. Develop your perso...
1. Build your support scaffold
•Follow your passion
•Develop relationships with uplifting women
•Add support network: Glob...
2. ID passion to make a difference
Exercise: draft a sentence…
What are you passionate about?
What could you become passionate about?
3. Develop your personal brand
•Core idea/message…your passion
•How you want others to see you
•How others see you/your re...
Personal vision statement
I will________________________________________________________________
because__________________...
4. Write about your core idea
•3-5 starter topics
•Develop “library” of intellectual property (IP)
•Tie into what’s trendi...
5. Distribute your writing
•List ideal online/offline venues
•Identify publications for opinion piece
•Start a blog or con...
6. Present/speak on your core idea
•Toastmasters
•Internal
•Industry/professional meetings as panelist
or solo presenter
•...
7. Keep it new and fresh
•Update as needed
•Add new idea into your concept bag
•Solicit feedback from mentor, peers, suppo...
Personal Action Plan
GOAL &
VISION
ACTIONS TO
ACHIEVE
GOAL
MEASURES OF
SUCCESS
TIMING POSSIBLE
OBSTACLES
HOW TO
HANDLE
OBS...
Barriers, obstacles and brick walls
•Outside your control:
biases, hostility,
•Within your control:
Top 5 Barrier-busting ...
Overcoming…
Imposter syndrome
•Repeat, “I am not
a fraud!”
•Focus on your value
•Compare yourself only
to yourself
•Let yo...
Overcoming…
Confidence obstacles and barriers
Global Tech Women Voices webinar:
The Confidence Gap:
Igniting Brilliance th...
What does success look like for you?
To be successful, be…
1. Curious
2. Bold
3. Patient
4. Impatient
5. Compassionate
Abo...
Speak out and change the world!
Roberta Guise
roberta@guisemarketing.com
GuiseMarketing.com FemResources.org
415-420-6276
...
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Speak Out and Change the World! Voices 2015

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Published on

Breaking the Code of Interview Implicit Bias to Value Different Gender Competencies
Bonita Banducci, Banducci Consulting
Live at Santa Clara University - Room #330C located on the 3rd floor of the Learning Commons

Session Length: 1 hour

Implicit Bias Workshops and exercises are being shared widely on the internet. Some of the solutions are:
"Determine precisely what skills and attributes you are hiring for."
"Ask exactly the same questions to each candidate."

But what about the implicit bias in determining what skills you are valuing--beyond traditional management and leadership competencies?
How can interviewers recognize the often invisible, unarticulated, undervalued and often misinterpreted competencies of more "relational and collectivist" people--often women and men and women from different cultures?

Bonita Banducci teaches Gender and Engineering class in Santa Clara University's School of Engineering Graduate Program. In video and cartoon representation as well as in person, her students apply Gender Competence®--understanding and skills to work with gender (and cultural) differences as competencies--to job interviews both as the interviewer and the interviewee, as men and women. They show how to "mine the gold" of difference for the best candidate AND to get the job as the best candidate while establishing the value of relational competencies in the workplace and marketplace.

Published in: Career

Speak Out and Change the World! Voices 2015

  1. 1. Global Tech Women Webinar, March 12, 2015 Speak out and change the world!
  2. 2. About me •Nuts about gender equality •Equally nuts about gender equality in tech •Passionate volunteer advocate for women’s issues in San Francisco •STEM and the nontechnical me •Marketing/branding adviser •My story starts with failures
  3. 3. A call for women’s voices We’re long overdue for a world in which talented, deeply knowledgeable women break through the noise and rise to be known as the leading voices in their fields, as thought leaders. — from Guise’s Thought-Leading Women Manifesto
  4. 4. Today’s agenda •Unpacking trending words and ideas •Passion to make a difference: the underpinning •About influencers/thought leaders •Why we need more women influencers •7 steps to thought leadership •Overcoming obstacles •What success looks like for you
  5. 5. Unpacking trending words and ideas •Change the world/find meaning in my career •Authenticity •Thought leadership •Personal branding
  6. 6. Passion to make a difference Thought leaders... •Are distinctive experts •Are deeply knowledgeable •Change the way we think •Influence us •Are passionate to make a difference •Create a legacy of ideas
  7. 7. •Sought-after •Known for what you think •You may think differently about things •Visible and known: in company, in industry •You’re “packaged” — identifiable, distinguishable As a thought leader, you’re...
  8. 8. Advantages of a thought leader Thought Leader Leave a legacy of your ideas Recognizable brand Influencer Prestige and Income
  9. 9. Top 3 Common Threads of a Thought Leader Passion Expertise Experience Your Thought Leadership
  10. 10. Where are you on the continuum? Thought Leadership Distinctive Ideas Expertise/Competitive
  11. 11. Being a thought leader is… •Effective to advance your career •What you want to be known for…today, tomorrow •How you make a difference •About core ideas, expressing them, getting them known •Being an influencer
  12. 12. Influence in the community
  13. 13. What gets influenced •Workplace processes, behavior, policy •Products, product safety •School curriculum and education system •Healthcare •Immigration •Human rights •Policy: environment, science, economy
  14. 14. As an influencer, you… •Are a go-to authority •Are chronically curious •Mentor others •Help others succeed •Shape opinions •Move the needle towards gender equality •See your passion in action
  15. 15. Where are the women? My soapbox •Women’s voices are missing around the globe… •17% at Davos 2015 World Economic Forum •22% heads of state globally •3.2% CEOs of Asia Pacific Top 250 firms •8% CEOs of India Top 50 firms •4.8% CEOs of U.S. Fortune 500 firms
  16. 16. Where are the women? My soapbox U.S. TECH FIRMS
  17. 17. Where are the women? My soapbox U.S. TECH FIRMS
  18. 18. Where are the women? My soapbox
  19. 19. Where are the women? My soapbox Phil Cohen, “The most comprehensive analysis ever of the gender of New York Times writers.” Family Inequality blog, April 29, 2014
  20. 20. 7 Steps to Thought Leadership 1. Build your support scaffold 2. ID your passion to make a difference 3. Develop your personal brand 4. Write about your core idea 5. Distribute your writing 6. Present/speak on your core idea 7. Keep it new and fresh
  21. 21. 1. Build your support scaffold •Follow your passion •Develop relationships with uplifting women •Add support network: Global Tech Women •Find a mentor + role model •Enlist stakeholders •Look in/outside your company for feedback •Protect yourself from negative people
  22. 22. 2. ID passion to make a difference
  23. 23. Exercise: draft a sentence… What are you passionate about? What could you become passionate about?
  24. 24. 3. Develop your personal brand •Core idea/message…your passion •How you want others to see you •How others see you/your reputation •Executive presence •“Package” yourself •How you show up online/social media •Personal branding: a forever activity!
  25. 25. Personal vision statement I will________________________________________________________________ because_____________________________________________________________ ________________________________________________________________________ I will achieve this goal by __________________________ ___________________________________ I will provide tech women with the vital resources, tools and support they need to have successful careers, because of the challenges women in technology are up against and my passion to topple the status quo. I’ll achieve this by being a hub for programs and opportunities through my new nonprofit, FemResources.
  26. 26. 4. Write about your core idea •3-5 starter topics •Develop “library” of intellectual property (IP) •Tie into what’s trending •Present “same ol” differently •Conduct a survey, write the report •Opinion piece or letter to editor for local print media, your blog, or company blog
  27. 27. 5. Distribute your writing •List ideal online/offline venues •Identify publications for opinion piece •Start a blog or contribute to company blog •Make influencer list/introduce yourself •Pitch story idea to media/press release •Create short videos •Create podcasts – just audio
  28. 28. 6. Present/speak on your core idea •Toastmasters •Internal •Industry/professional meetings as panelist or solo presenter •Chambers, Rotaries if non-technical •Speak at every opportunity •Find/create speaking opportunities
  29. 29. 7. Keep it new and fresh •Update as needed •Add new idea into your concept bag •Solicit feedback from mentor, peers, support group •Stay current with industry trends •Keep your passion alive!
  30. 30. Personal Action Plan GOAL & VISION ACTIONS TO ACHIEVE GOAL MEASURES OF SUCCESS TIMING POSSIBLE OBSTACLES HOW TO HANDLE OBSTACLES My vision: To help get more women into tech jobs and staying in tech, to achieve gender equality in technology Form nonprofit to provide resources and tools for tech women at all career stages Build website, launch “club,” resource directories and access to education, skills training, scholarships Conduct research to understand specific issues Key measure: tech women secure jobs Research is funded and implemented Partners sign on Funding and other grants secured Garner media attention and regular media inquiries Tech women sign up to belong Dec 15 April 15, ongoing May 15, ongoing May 15 May 15, ongoing No funding No partners Women don’t show up for membership Technical issues Get seed funds, run out Bad media reviews Hostile social media Seek alternatives, e.g. crowd funding Tweak messaging Tweak offerings Op-eds, letters to editors Ignore hostility where possible; address where needed
  31. 31. Barriers, obstacles and brick walls •Outside your control: biases, hostility, •Within your control: Top 5 Barrier-busting Actions a. Reaffirm your passion b. Assess situation c. Assess costs to stay the course d. Assess costs to retreat e. Reaffirm your passion
  32. 32. Overcoming… Imposter syndrome •Repeat, “I am not a fraud!” •Focus on your value •Compare yourself only to yourself •Let your passion drive your beliefs Image: © SnorgTees.com
  33. 33. Overcoming… Confidence obstacles and barriers Global Tech Women Voices webinar: The Confidence Gap: Igniting Brilliance through Feminine Leadership Lisa Marie Jenkins, Cisco Systems/Lisa Marie Jenkins Consulting 
  34. 34. What does success look like for you? To be successful, be… 1. Curious 2. Bold 3. Patient 4. Impatient 5. Compassionate Above all, find your passion and live it!
  35. 35. Speak out and change the world! Roberta Guise roberta@guisemarketing.com GuiseMarketing.com FemResources.org 415-420-6276 FREE 1-HR PHONE/SKYPE CONSULTING SESSION to first 5 people who sign up!

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