At a 5 Star Hotel - You will get a high quality
Quality of Utensils
Quality of Food
And this reflects in the price that you pay for the value
(better quality ambience, service etc..) you get.
Tip: Technology is not your business. Its only an
enabler to your business.
Business starts when
a. you provide value through a product to
b. who pays a price for the value and
c. you find a way to grow profitably to repeat a.
Frame your value hypothesis statements
Hypothesis: We believe Customers will use
product <Name of your product> because/for <fill
in the blanks with your value/reasons why
customers will use the product>
Growth Hypothesis is
assumption how new
users will find your product.
Frame your growth hypothesis statements
Statement: We will find our initial
customers by..<fill in the blanks
with how you plan to get new
Tip: These value and growth hypothesis are the
assumptions that your team would be testing in the
coming six months.
Fundamental difference between college and SV.CO is
this crucial step of finding customers.
You can move forward in steps 4-10 only by finding
real customers in real world by providing real value.
3. Early Customers
4. Efficiently adding customers
5. Scaling Business Operations
6. Being Operational Break-even
7. Generating Business Profits
8. Defending Profits from competition
9. Recovering Business Investments
10. Return on Investment for Shareholders
Teams attempt at-least 4 products to find customers
T= 10 yearsT= 6 months
Also write down your insight in your
timeline entry as to what you learnt
by trying to formulate your value
and growth hypothesis.
Insight = new learning, action items
or other todo tasks.
All because you
performed this task.
Insight pointers: While choosing an idea from the
ideas list, select a market you understand or think
you can learn the best, as it will allow you to go
very deep into that domain/market and become
and expert to find the real customer pain.
Solving for this real customer pain will help you
find the real value and growth hypothesis.
Don’t forget to check
the Rubric for pointers.