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Form an orderly queue, ladies
 how to really get more women involved in FOSS



              emma jane hogbin
aboot, eh?
             I am IAM
1995: I discovered the Internet
BSD, OSX
Debian, Mepis, Ubuntu
Linux Counter # 316906
      LinuxChix
      WebGrrls
   Ubuntu Women
   Debian Women
     Drupal Chix
Drupal
drupal.org/user/1773




                       morten.dk
HICK Tech
  is the rural and 
modern technology 
   conference
I am an average geek with a very 
   heavy dose of enthusiasm.
        I am not a man.
LinuxChix
  WebGrrls
Ubuntu Women
Debian Women
 Drupal Chix
WTF
My vagina is not relevant to the 
functionality of my computer or 
     any other computer.
<serious>
This is a difficult topic.
Glass Houses
            Saving Feminist Anti-Violence


I’ve read
            Agencies from Self-Destruction


                  Rebekkah Adams

  a lot.
I’ve tested social boundaries.
   I’ve pissed people off. 
I’ve asked questions in
   tech communities, feminist 
communities and a room of a few 
     hundred teenage girls.
I’ve struggled with the question:
does this gender thing really matter?
     I continue to struggle.
My future:
world domination of FOSS.
</serious>
Form an orderly queue, ladies!
 A presentation in four parts:
1. Where we are now.
2. A new way of thinking.
3. IRL: a “case study”
4. Steps to change.
Where we are now.
Proprietary Developers
FOSS Developers
72% of proprietary developers are male
98.5% participants of FOSS projects are male
                  Source: FLOSSPOLS 
Normally we focus on the 
behaviour of men to explain the 
 lack of women in technology.
Appropriate behaviour is 
described in HOWTO Encourage 
       Women in Linux.
There are 26 rules of engagement 
  described in the document.
          (Perfect for my inner aspie.)
DON’T ...
               Don’t tell sexist jokes.
                Don’t call people bitches.
             Don’t take the keyboard away.
      Don’t make sexual advances towards women.
  Don’t complain about the lack of women in computing.
        Don’t stare and point when women arrive.
            Don’t treat women stereotypically.
                 Don’t criticize too much.
             Don’t invite only male speakers.
                  Don’t micro­specialize.
        Don’t make your meetings hard to attend.
         Don’t make new people feel unwelcome.
         Don’t underestimate girlfriends or wives.

             Source: HOWTO Encourage Women in Linux
DO ...          Do protest sexist jokes.
                Do show some respect.
     Do give directions and explain them clearly.
                    Do act friendly.
         Do encourage women in computing.
             Do treat new arrivals politely.
          Do treat women as normal people.
                    Do compliment.
               Do ask women to speak.
              Do discuss broader topics.
          Do make meetings easy to attend.
          Do help new people get involved.
 Do treat girlfriends and wives as independent people.

           Source: HOWTO Encourage Women in Linux
Summary
     Don’t be a dick.
Do encourage participation.
Humans are social beings.
FOSS is social:
 IRC and mailing lists 
encourage interaction.
Many interactions 
  end up feeling 
       awkward.
            Photo by: Malingering (Flickr)
At the age of 8,
 I thought this 
   was hot.
Hint.
“God gave men 
   brains larger 
      than dogs’ so 
      they wouldn’t 
`

    hump women’s 
    legs at cocktail 
           parties.”
           Kate Libby, Hackers
                 Photo by: Malingering (Flickr)
“I hope you don’t screw
     like you type.”
Is Kate being sexist?
Does Randall use Wikipedia?
Is it ok to mangaze the man?
Can we all laugh now?
See the future:
world domination of FOSS.
A new way of thinking
Ubuntu Bug #1
   Microsoft has a
majority market share.
Market share means end users.
End users? yawn.
Proprietary software has:
  more end users; and
   more developers.
The challenge 
  of Bug #1:
  switching 
   brands
Two­thirds of women are
  likely to switch brands
“based on a good cause.”
          (vs. 15% of men)
       Washington Business Journal
Women make more than 80% of 
buying decisions in all homes.
           Business Week
Women research extensively and are 
 less likely to be influenced by ads.
               Business Week
“Women place more importance 
 on brand characteristics and 
   personal assistance from
  store personnel and experts
        than men do.”
        International Mass Retail Association
FOSS is self­serve.
And FOSS is free.
It’s time to
engage differently.
1. Identify the strengths of FOSS.
   2. Determine real needs.
      3. Focus your efforts.
Strength:
FOSS is free.
Charities tend to 
employ a lot of 
    women.



                     Stan
Show a local charity how to 
spend less money on software.
Strength:
FOSS provides freedom.
Seniors can 
                get trapped 
                into routines.



neonmanifesto
Help them escape.
Affect the next generation.
Strength:
FOSS is alternative.
Put a stack of Ubuntu CDs 
in your local sex shop.




                        Good For Her, Toronto
Advocacy, however, is
not an overnight solution.
But like a one­night stand, the 
effects of one presentation can 
    change a person’s life.
IRL
“Women tend to socialize
     a lot more ...”
          Peter Cooper 
“Perhaps they don't really want to 
(or need to) use conferences as a 
         social outlet?”
               Peter Cooper
Based on my experience:
women are workshop junkies.
Quilting Bees




                acnatta
Scrapbooking retreats




                        picsbyathena
Women pay to attend
   social gatherings
about interesting topics.
Charging a fee forces a 
commitment to participation.
Increasing the cost will
increase the perceived value.
            Larry Dotson
HICK Tech
  is the rural and 
modern technology 
   conference
HICK is
How the Internet Connects Knowledge
FAIL
jack o’ lantern: 2040 feet
HICK Tech
  is the rural and 
modern technology 
   conference
It is an ideas­focused,
end user conference.
HICK Tech empowers women to 
   talk about technology.
female registrants




    male registrants




0                 5          10     15    20



                       2008 Registrants
Some women even bring their 
husbands to the conference.
3       3

                    1         2


                          2




2                                       2



                  W: 18 presentations
                  M: 18 presentations


    3



            2007 Speakers
W: 10 presentations
Keynote presentation         M: 12 presentations


Wrap-up moderator




             2008 Speakers
Marketing HICK Tech to women 
increased overall participation.
  And they registered early!
       (2/3 of early bird registrants were women)
Five Steps to Change
1.   Live in the future.
Be a real person on­ and off­line.
Behave as if you were
already surrounded by women.
Work on the main team of FOSS 
  projects, work together on 
     advocacy solutions.
2.   Do one thing different.
If we have conscience on every 
daily action, we can change the 
  “mainstream” conceptions.
     Claudia Lulkin (environmental and social activist)
Start by opening one window
              for one person.
Getting a friend to use Firefox and OpenOffice.org counts as two.
`




3. Ask for help.
Ask women
to be role models.
 www.geekspeakr.com
Ask men to help
make change happen too.
 (Thanks LRL for making the effort to get female speakers!)
4.
     Empower people
     to make foolish mistakes.
Empowerment
eliminates fear.
Beowulf            Grendel




  VW Advertised:
Beowulf                               Grendel




    I stalled three times leaving the garage
       and no one took away my keys.
5.
     Clearly
     transfer authority.
Women are used to consuming 
technology. We are not used to 
   being in the driver’s seat.
Encourage women to question 
Encourage
  the software given to them.
 Ask women how to improve it.
 Ask
Teach women to change reality.
Teach
5 Steps to Change
    1. Live in the future.
 2. Do one thing different.
      3. Ask for help.
    4. Empower people.
5. Clearly transfer authority.
Keep your eye on the prize:
world domination of open source software.
We are 50% of the solution.
Thanks, eh?
Creative Commons (flickr.com)               More photos:
  acnatta (quilting bee)                      www.punkinchuckin.ca
●                                           ●

  bebulaki (open window)                      xkcd.com (getting out of bed)
●                                           ●

  hypatia & good for her (sex toys)           xkcd.com (shopping)
●                                           ●

  hockey and more (stanley cup)               www.flickr.com/emmajane
●                                           ●

  iamiam (canadian flag)                      huge-large corporations who
●                                           ●

  library_mistress (reference librarian)      may or may not have allowed
●

  new1mproved (girls jumping into a lake)     me to use their images
●

  neonmanifesto (card game)
●

  julphotos (woman looking into camera)
●

  malingering (dog humping leg)
●

  morten.dk (drupal socks)
●

  picsbyathena (scrapbooking)
●

  steve patterson (nature journaling)
●

  obtuse (Red Hat Society parade)
●

  sliqua (red hat dude)
●

  yougotrickrolled (poster in bedroom)
●

  thomashawk (Red Hat Soc + other)
●

  welshboy (man climbing fence)
●

  stan (working at laptop)
●

  wowstanley (female police)
●

  shefaet (learning chess)
●

  jeff brick (new volkswagons)
●

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