SlideShare a Scribd company logo
Increasing Conversion
Rates
About Me
Gerhard Potgieter
Lead Engineer
@diekloon
http://automattic.com/work-with-us/
Build an Iceberg
Know Your Customers
Get to know your customers,
not just their demographics.
The more you know the more
you will be able to create a
specific brand experience
Step in Their Shoes
Spend time with your
customers, talk to them about
their experience with your
products and what could have
made it better.
Use Social Media for Market Study
Social media gives us an incredible view
into the world of our customers. Observe
commentary and create ways to make it
better. It’s not just about broadcasting
your brand, but reaching out and knowing
your customers and how they respond.
Create a Survey Strategy
Ask customers to complete
surveys or questions at
checkout.
Action on Your Data
Now that you know your
customer, go forth and
increase those conversion
rates.
Conversion Optimisation Channels
Remarketing
Email
Recommendations
A/B Testing
Remarketing
Bring website visitors back to complete a purchase
Find new customers who are similar to existing ones
Get value from new customer acquisition campaigns
by excluding existing customers
Meet the people who’ll love
your business
Email
Email MailChimp does it best
Product Recommendations
Contextualised & targeted customer recommendations for
emails, shop, category, product and cart pages.
A/B Testing
Comparing two or more versions of a web page or section by
showing the different variants to similar visitors at the same
time. The one that gives a better conversion rate, wins!
A/B Testing Ideas
• CTA Button Text
• Copy Changes
• Pricing Display
• Images / Videos
• Checkout Forms
Thank You!
Any Questions?

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Increasing Conversion Rates