SlideShare a Scribd company logo
The State of
WordPress Business
@krogsgard
poststatus.com
#pressnomics
Tens of Thousands
of Professionals
WordPress companies that
don’t even know they are
People
Who are you? What’s important to you?
Self learners
Sharing What We Learn
Personal Growth
Remote
Rubber Duck
Motivation
My Salary Is…
Way too low: 20%
A little low: 37%
About right: 42%
Too high: 1%
Employee Tenure
Types of Business
Consulting
Solo / Micro / “Large”
Products
Themes / Plugins / Hybrid
SaaS
Hosted Niche / Monthly Service / Infrastructure
Business Model Evolution
Free / Freemium / Paid / SaaS
Hot Takes
“Big” WordPress
Companies
Growth
Congrats, now you are a __________ company.
Pricing Realizations
Higher, Tenured, Auto, Bundled
Pricing Realizations
Higher, Tenured, Auto, Bundled
Revenue
Profit
Who is Kicking Ass?
eCommerce
How it’s changing WordPress
The Theme Market
Solutions
Transparency
How Consulting Companies
Are Scaling
The Plugin Market
The .org Effect
Product Without Marketing
Product Diversification
We’re Missing Huge
Opportunities
Competition
is Coming
“Maintenance”
Free Business Ideas
Threats to WordPress
Other platforms / Internal Issues / Godzilla / Lack of Diversity
WordPress Website Cost
https://poststatus.com/wordpress-website-cost/
Beginner freelancer: $25-$40 per hour
Intermediate freelancer: $40-75 per hour
Good, experienced freelancer: $75 – $125 per hour
Excellent, in demand freelancer: $125 – $175 per hour
Specialist, best in industry: $175 – $400 per hour
Small market general agency: $50 – $75 per hour
Medium market general agency: $75 – $115 per hour
Medium market reputable agency: $115 – $150 per hour
Medium market high end agency: $150 – $175 per hour
Medium market best in industry agency: $175 – $225 per hour
Large market reputable agency: $150 – $175 per hour
Large market high end agency: $175 – $250 per hour
Large market best in industry agency: $200 – $275 per hour
If you work with a good agency in a
medium market, I think ~70% of custom
websites for average folks and average
businesses will cost between $8,000
and $40,000.
If you work with a best in business agency to
build something special (whether a simple blog
or complex website), you’ll probably spend
between $15,000 and $100,000+
Most Popular Plugins
https://poststatus.com/popular-wordpress-plugins/
Brand Confusion
What’s Coming
WordPress REST API
Survey
(A sample of some results)
(excluding self-employed responses)
(excluding self-employed responses)
Note the importance of community
We all agree opportunities exist
More insights and results available soon
:)
@krogsgard
poststatus.com/club
#pressnomics

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