This document discusses the state of the WordPress business ecosystem. It provides statistics on WordPress professionals, including that tens of thousands consider themselves self-learners and that most salaries are reported as being a little low. It also outlines the types of WordPress businesses like consulting, themes/plugins, SaaS, and how their models evolve. Key opportunities and threats to WordPress are noted as well as popular plugins and website development costs.

1. The State of
WordPress Business

3. @krogsgard
poststatus.com
#pressnomics

5. Tens of Thousands
of Professionals

6. WordPress companies that
don’t even know they are

7. People
Who are you? What’s important to you?

8. Self learners

9. Sharing What We Learn

10. Personal Growth

11. Remote

13. Rubber Duck

14. Motivation

15. My Salary Is…
Way too low: 20%
A little low: 37%
About right: 42%
Too high: 1%

17. Employee Tenure

18. Types of Business

19. Consulting
Solo / Micro / “Large”

20. Products
Themes / Plugins / Hybrid

21. SaaS
Hosted Niche / Monthly Service / Infrastructure

22. Business Model Evolution
Free / Freemium / Paid / SaaS

23. Hot Takes

24. “Big” WordPress
Companies

25. Growth
Congrats, now you are a __________ company.

26. Pricing Realizations
Higher, Tenured, Auto, Bundled

27. Pricing Realizations
Higher, Tenured, Auto, Bundled

28. Revenue

29. Profit

30. Who is Kicking Ass?

31. eCommerce
How it’s changing WordPress

32. The Theme Market

33. Solutions

34. Transparency

35. How Consulting Companies
Are Scaling

36. The Plugin Market

37. The .org Effect

38. Product Without Marketing

39. Product Diversification

40. We’re Missing Huge
Opportunities

41. Competition
is Coming

42. “Maintenance”

43. Free Business Ideas

44. Threats to WordPress
Other platforms / Internal Issues / Godzilla / Lack of Diversity

45. WordPress Website Cost
https://poststatus.com/wordpress-website-cost/

46. Beginner freelancer: $25-$40 per hour
Intermediate freelancer: $40-75 per hour
Good, experienced freelancer: $75 – $125 per hour
Excellent, in demand freelancer: $125 – $175 per hour
Specialist, best in industry: $175 – $400 per hour

47. Small market general agency: $50 – $75 per hour
Medium market general agency: $75 – $115 per hour
Medium market reputable agency: $115 – $150 per hour
Medium market high end agency: $150 – $175 per hour
Medium market best in industry agency: $175 – $225 per hour
Large market reputable agency: $150 – $175 per hour
Large market high end agency: $175 – $250 per hour
Large market best in industry agency: $200 – $275 per hour

48. If you work with a good agency in a
medium market, I think ~70% of custom
websites for average folks and average
businesses will cost between $8,000
and $40,000.

49. If you work with a best in business agency to
build something special (whether a simple blog
or complex website), you’ll probably spend
between $15,000 and $100,000+

50. Most Popular Plugins
https://poststatus.com/popular-wordpress-plugins/

52. Brand Confusion

53. What’s Coming

54. WordPress REST API

55. Survey
(A sample of some results)

56. (excluding self-employed responses)

57. (excluding self-employed responses)

60. Note the importance of community

61. We all agree opportunities exist

62. More insights and results available soon
:)

63. @krogsgard
poststatus.com/club
#pressnomics