Increasing Brand Awareness Through Social Media Communications
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The document discusses how Harrods, a luxury department store in London, uses social media for branding and recruitment. It covers topics like public relations, internal and external communications, and how social media can increase brand awareness and reach more applicants. Social media allows for wider communication with customers at a lower cost, helps engage audiences and maintain a current brand image. It also enables Harrods to reach more job applicants, attract high quality candidates, and provide a quicker recruitment process with better candidate service.
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Increasing Brand Awareness Through Social Media Communications
- 1. Increasing Brand Awareness Through Social Media Communications
- 3. Harrods Industry Retail, Departmental Store Type Private Company Founder Charles Henry Harrod, 1834 Headquarters London, United Kingdom Owner Area served Products Number of Employee Qatar Holdings Western Europe & United States Quality and Luxury Goods 12000
- 4. We have studied ‘Harrods’ Our study key topics… Public Relation. Internal and External Communications. Social Media for brand awareness. Social media in recruitment.
- 6. Internal & External Communication Internal Communication Internal communication is the process of exchanging information among the people of different level or internal participants within the organization. Internal Magazine Departmental Forums Less Costly External Communication External communication is an informal exchange of information and messages between an organization and other organizations, groups or individuals outside its formal structure. Communication through electronic and social media Wider approach to reach external publics Relatively more costly
- 7. Social Media in branding Communication through Social media… Wider and easy approach in communicating customers Audience engagement Reaching diversified Audience ‘Current’ brand image
- 8. Social media in recruitment Enables reaching increased number of applications Enables attracting high quality candidates Facilitates quicker approach in recruitment Provides planned and grate service to candidates.
- 9. Thanks…………..