A (low res) copy of the presentation I gave to 2nd and 3rd year Exeter and Falmouth University students about working in PR and also tips for getting your foot into the industry and what you can do to set yourself apart in the eyes of potential employers.
Talent Match Mark Presentation for Talent Match partnersLauren Mistry
The Talent Match Mark is a national symbol for youth friendly employers, recognising their commitment to creating experiences and opportunities for young people. For young people it will become a recognisable and searchable term that will allow them to identify local and national employers with good youth employment practises.
Recognised for managing 'Simply Great Events', and with four successful award ceremonies and four business networking groups under our belt, we are looking to expand even further.
Contact either Kasim or Safaraz, if you're interested in collaborating with our brand.
Canadian immigration are actually complicated. If you are looking for best immigration consultants in Chandigarh avenues abroad is a one stop solution for all your immigration needs. We get a lot of comments from different applicants
For More : www.avenuesabroad.in
An alternative take on the branding rollout work we did in Bolton ... this presentation was given to staff to introduce them to the brand and how it would work and their role in making it as effective as possible.
Talent Match Mark Presentation for Talent Match partnersLauren Mistry
The Talent Match Mark is a national symbol for youth friendly employers, recognising their commitment to creating experiences and opportunities for young people. For young people it will become a recognisable and searchable term that will allow them to identify local and national employers with good youth employment practises.
Recognised for managing 'Simply Great Events', and with four successful award ceremonies and four business networking groups under our belt, we are looking to expand even further.
Contact either Kasim or Safaraz, if you're interested in collaborating with our brand.
Canadian immigration are actually complicated. If you are looking for best immigration consultants in Chandigarh avenues abroad is a one stop solution for all your immigration needs. We get a lot of comments from different applicants
For More : www.avenuesabroad.in
An alternative take on the branding rollout work we did in Bolton ... this presentation was given to staff to introduce them to the brand and how it would work and their role in making it as effective as possible.
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Creative Clinic is a multi award-winning brand, design and digital agency. The studio (Communications Agency Of The Year 2020 – Highly Commended) has been helping start-up and established businesses, and not-for-profit organisations, to build distinctive brands, create memorable campaigns and develop highly effective digital platforms across a range of sectors (including charity, consumer, business to business, travel, food and leisure) since 2006. Our work is strategic and innovative, elevating brands through print, advertising, web and social, whilst providing specialised creative excellence, client-focused delivery and ongoing results.
Ivey Business School_Build Your Professional Brand on LinkedInJennifer Urbanski
This presentation was delivered to the MSc class at Ivey Business School on March 16 to educate students on how to leverage LinkedIn to build their professional brand and land their dream job.
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Creative Clinic is a multi award-winning brand, design and digital agency. The studio (Communications Agency Of The Year 2020 – Highly Commended) has been helping start-up and established businesses, and not-for-profit organisations, to build distinctive brands, create memorable campaigns and develop highly effective digital platforms across a range of sectors (including charity, consumer, business to business, travel, food and leisure) since 2006. Our work is strategic and innovative, elevating brands through print, advertising, web and social, whilst providing specialised creative excellence, client-focused delivery and ongoing results.
Ivey Business School_Build Your Professional Brand on LinkedInJennifer Urbanski
This presentation was delivered to the MSc class at Ivey Business School on March 16 to educate students on how to leverage LinkedIn to build their professional brand and land their dream job.
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
Quadrant is a leading independent consultancy offering strategy and marketing solutions
and resourcing to major private and public sector organisations.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Presentation to Falmouth & Exeter University students about working in PR
1. WORKING IN PR
Presentation by Laura Hicks
Presentation by Laura Hicks
th
5th February, 2014
5 February, 2014
Brettenham House, 5 Savoy Street, London WC2E 7AE | +44 (0) 20 7257 6470
7 Edward Street, Truro, Cornwall TR1 3AJ | +44 (0) 1872 243650
2. What is PR?
“Public Relations is about reputation - the
result of what you do, what you say and
what others say about you.”
“Advertising is saying you’re good. PR is getting
someone else to say you’re good.”
3. About me
BA Hons Media & Public Relations (2003-2006)
Two week work placement (2006)
Account Executive – Senior Account Executive
2006- 2010
Senior Account Executive – Account Director
2010 - Now
4. About Wild Card
A 30 strong team of strategic
communications professionals and
digital creatives...
Offices in London and Cornwall…
5. About Wild Card
Our sectors…
Food
Corporate / B2B
Drink
Lifestyle
Home
Leisure & Tourism
8. A multitude of skills
News generation and feature development in consumer and trade media
Digital activation, social media, content creation and optimisation
Cross agency campaign integration and management
Media events and launches
Celebrity and ambassador programmes
Sponsorship and experiential campaigns
Competitor analysis
Issue and crisis management
Senior client counsel and strategic advice
In-depth campaign evaluation
Sure you’re here because you know what PR is but here’s the - it’s a career that does baffle people and pretty hard to sum up in one paragraph but I think this is a pretty ..
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.
In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.
Graduated in PR and Media in 2006. I wasn’t against moving out of Cornwall but at the time personal commitment
At first I took a temp job as a legal secretary to - I’d really recommend that if you can’t immediately get a job in your industry of choice to try and do this. It was what I was told set me apart at the final stage of interview
During my degree I undertook work experience at Pirate Fm to learn more about a newsroom
Ref national opps for local brands
No day is the same – or hopping on a small plane to the Isles of Scilly. Working up a story around the world’s heathiest cake, sourcing pheasants for a food shoot or donning a hard hat for a new
So where do you start and how I can I give you some advice…
I reached out on Twitter saying I was giving a talk to you guys and asked colleagues the top tips of what they thought I should cover…
Get newsroom experience
Be willing to learn
Set yourself apart
Don’t just undertake experience – make it relevant to the career path you want to undertake even if it’s tenuous. When I graduated I temped as a legal secretary for three months – It was that that helped me get into the agency
Having a grasp of digital skills is now essential – and I don’t just mean updating your Facebook regularly.
It’s fast paced and you need to keep you – the digital landscape has changed the
Blogging is an effetve way of also building your writing skills
You need to also be mindful how potential employers might view your social channels too – this could work for and against you
Google +
I’m talking beyond the media here – read all the industry trade materials you can on the social platforms
You can access student rates and access really useful webinar training
Networking can seem like a daunting prospect
I’ve been on the committee
Because hard work does pay off
PR Week
Finalist in the CIPR’s young communicattor of the year
Wild Card’s employee of the year
In case you’re wondering I got married last year – that’s another social media qualm
