When FullBeauty Brands launched its first marketing campaign featuring user-generated content, it delivered a significant lift in purchases from previously lapsed customers. And that had us thinking: How are other brands using UGC from a customer acquisition strategy? In a social media world where more and more consumers are responded to “authentic” content, user-generated content has become a staple of advertising campaigns for brands like TechStyle and Parachute Home. We’ll dive into why they’ve made these changes, how they measure success of those campaigns, and what you can do to get started.

1. 11 - 11:30 am PT 12 - 12:30 pm PT
Drive Better Efficiency for Customer
Acquisition Campaigns on Facebook
11:30 - 12 pm PT
Increasing Ad Efficiencies With UGC
(User Generated Content)
Creating a Better Customer Experience to
Drive More Revenue from Facebook Ads

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Persephanie Arellano
Webinar Coordinator

4. Leo Strupczewski

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But all I could find were
pictures like this.
Nice looking shoe. Really
like it. Pretty much drooling
over it.
But are the laces a problem?

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Discover products.
Understand uses.
Feel connected.

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And so I think that's where
again embracing you know
some of these you know
less polished and you know
more user generated
content. IPhone shot fun
filters Instagram fonts
emojis gifts on your on your
stories and on your other
content you like I just I think
that's that's what that's what
people are doing now.
— Aubrie Richey
VP, Media & Acquisition

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21. “In the same way stores
represent the fabric of a
neighborhood, we wanted to
create areas like our blog, like
our social media presence
that create online
communities where people
could look for inspiration,
where people could see real
people buy this. That this is
meant [as] accessible luxury
without saying those words.”

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32. Key Takeaways

34. Leo Strupczewski