The document outlines a webinar focused on enhancing customer acquisition campaigns on Facebook, with an emphasis on improving ad efficiency through user-generated content (UGC). Speakers discuss the importance of creating authentic online communities and the appeal of less polished, relatable content to connect with consumers. Key takeaways include leveraging UGC to boost revenue and engagement in social media marketing.

1. 11 - 11:30 am PT 12 - 12:30 pm PT
Drive Better Efficiency for Customer
Acquisition Campaigns on Facebook
11:30 - 12 pm PT
Increasing Ad Efficiencies With UGC
(User Generated Content)
Creating a Better Customer Experience to
Drive More Revenue from Facebook Ads

3. ●
●
●
Persephanie Arellano
Webinar Coordinator

4. Leo Strupczewski

5. Poll Question
●
●
●

6. Poll Question
●
●
●

9. Increasing Ad Efficiencies With UGC

10. Increasing Ad Efficiencies With UGC
But all I could find were
pictures like this.
Nice looking shoe. Really
like it. Pretty much drooling
over it.
But are the laces a problem?

11. Increasing Ad Efficiencies With UGC

12. Increasing Ad Efficiencies With UGC
Discover products.
Understand uses.
Feel connected.

13. Increasing Ad Efficiencies With UGC

15. ●
●

16. Increasing Ad Efficiencies With UGC
And so I think that's where
again embracing you know
some of these you know
less polished and you know
more user generated
content. IPhone shot fun
filters Instagram fonts
emojis gifts on your on your
stories and on your other
content you like I just I think
that's that's what that's what
people are doing now.
— Aubrie Richey
VP, Media & Acquisition

17. Increasing Ad Efficiencies With UGC

18. Increasing Ad Efficiencies With UGC

20. ●
●

21. “In the same way stores
represent the fabric of a
neighborhood, we wanted to
create areas like our blog, like
our social media presence
that create online
communities where people
could look for inspiration,
where people could see real
people buy this. That this is
meant [as] accessible luxury
without saying those words.”

22. Increasing Ad Efficiencies With UGC

23. Increasing Ad Efficiencies With UGC

24. Increasing Ad Efficiencies With UGC

25. Increasing Ad Efficiencies With UGC

27. Increasing Ad Efficiencies With UGC

28. Increasing Ad Efficiencies With UGC

29. Increasing Ad Efficiencies With UGC

30. Increasing Ad Efficiencies With UGC

31. Increasing Ad Efficiencies With UGC

32. Key Takeaways

34. Leo Strupczewski