SlideShare a Scribd company logo
“ How to Increase Your Advertising Performance” January, 2010
Service Suite
Brands
 
Strategy & Tools
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Competitors
Know Your Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Customer & What Solutions They Seek ,[object Object],[object Object],[object Object]
Know Your Customer & What Solutions They Seek ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Customer & What Solutions They Seek
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Your Media & Messaging ,[object Object]
Plan Your Media & Messaging ,[object Object]
Plan Your Media & Messaging ,[object Object]
Plan Your Media & Messaging ,[object Object],Rack brochures Search engine marketing Letters to clients Forms & Letterhead Greeting Cards and Reminders
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Track Media & Messaging ,[object Object]
Track Media & Messaging ,[object Object],Either Telco or Contact Me and I’ll pass along a our discounted rate (as little as $10 per month) Notes:  Make sure the line is clean & remove calls less than 10/15 seconds
Track Media & Messaging ,[object Object]
Track Media & Messaging ,[object Object],Either estimate or track use your administrative staff
Big Picture ,[object Object]
Big Picture
Thanks & Q/A Thank You for Your Attention Christopher Bernard chief strategist dock29 – a marketing agency www.dock29.com Email: chris.bernard@dock29.com Office direct: 941-776-1925

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