What is Search Engine Marketing? And how can it be of use?
User Searches for a term on Google
Ads appear on the Search Page
How to get our ad there? <ul><li>Google has a complex bidding system called Google Adwords </li></ul><ul><li>Advertisers h...
What happens after the user clicks? <ul><li>The user should be redirected to a ‘Landing Page’  </li></ul><ul><li>The landi...
What is a Lead? <ul><li>A user who fills up his contact details in the FORM on the landing page </li></ul>
Snapshot of the Process The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it Use...
Important Metrics CTR or Click Through Rate:  What percentage of people who see the ad actually click on it Conversion Rat...
Most Important Metric Cost Per Lead (CPL):  The Advertiser pays for clicks. CPL is the amount the advertiser finally pays ...
How can DotAhead help you? <ul><li>Bid on thousands of keywords relevant for your business </li></ul><ul><li>Write focusse...
How Can DotAhead add value? <ul><li>Manage this campaign on a  TURNKEY BASIS  and give you  LEADS  at a pre-determined CPL...
Thanks <ul><li>Please Contact  </li></ul><ul><li>Gurpreet Singh  at </li></ul><ul><li>+91 9822774646 or at gurpreet@dotahe...
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What Is Search Engine Marketing

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What Is Search Engine Marketing

  1. 1. What is Search Engine Marketing? And how can it be of use?
  2. 2. User Searches for a term on Google
  3. 3. Ads appear on the Search Page
  4. 4. How to get our ad there? <ul><li>Google has a complex bidding system called Google Adwords </li></ul><ul><li>Advertisers have to bid for ‘keywords’ (keywords are search terms like ‘Demat Account’, ‘Trading Account’. YES, there will be thousands of relevant keywords) </li></ul><ul><li>The higher your bid, the higher up your ad appears on the search page </li></ul><ul><li>The Advertiser only pays Google when the users click the ad </li></ul>
  5. 5. What happens after the user clicks? <ul><li>The user should be redirected to a ‘Landing Page’ </li></ul><ul><li>The landing page SHOULD have a short form to capture the user’s contact details </li></ul><ul><li>It should be optimized for maximizing the ‘Conversion Rate’ </li></ul>
  6. 6. What is a Lead? <ul><li>A user who fills up his contact details in the FORM on the landing page </li></ul>
  7. 7. Snapshot of the Process The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form
  8. 8. Important Metrics CTR or Click Through Rate: What percentage of people who see the ad actually click on it Conversion Rate: What percentage of people who click on the ad actually leave their details The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form
  9. 9. Most Important Metric Cost Per Lead (CPL): The Advertiser pays for clicks. CPL is the amount the advertiser finally pays for every LEAD The User searches for a particular ‘keyword’ User sees our ad for the keyword and CLICKS on it User is taken to our LANDING PAGE with a FORM User leaves his Contact Details in the form
  10. 10. How can DotAhead help you? <ul><li>Bid on thousands of keywords relevant for your business </li></ul><ul><li>Write focussed ads for these keywords </li></ul><ul><li>Make optimized landing pages to increase conversion rates </li></ul>
  11. 11. How Can DotAhead add value? <ul><li>Manage this campaign on a TURNKEY BASIS and give you LEADS at a pre-determined CPL </li></ul><ul><li>You do not need to bother about bidding on various keywords and advertising spends </li></ul><ul><li>We provide leads at a pre-determined CPL irrespective of the CPL with Google </li></ul>
  12. 12. Thanks <ul><li>Please Contact </li></ul><ul><li>Gurpreet Singh at </li></ul><ul><li>+91 9822774646 or at gurpreet@dotahead.com </li></ul>

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