Incorporating social media in exercise design.slideshare

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This document provides an overview of incorporating social media into exercise design. It discusses using social media for different types of exercises including discussion-based exercises like seminars and workshops, as well as operations-based exercises like drills and full-scale exercises. Considerations for using open and closed social media systems are presented. The document also provides examples of social media platforms and tools that can be used to design exercises, as well as resources and past incidents that can be used for exercise injects. Evaluation methods like online surveys are suggested.

Technology Business

INCORPORATING
SOCIAL MEDIA IN
EXERCISE DESIGN
@MaryJoFl
y

by Mary Jo Flynn

Overview
Be
Interactive




#SMEM
@MaryJoFl
y






Social media review
Exercise types and social media
uses
Open and closed systems
Using social media as injects
Evaluating exercises

POLICIE
S

TRAININ
G

Exercise Design Assumptions

ACCES
S

Work with traditional media not in place of them.

What is being said in your neighborhood?

Identify rumors and develop plans to address them.

The community expects your responses to be fast!

Discussion Based Exercises
Seminar

Workshop

Tabletop

Live Tweet

Construct
Messages

Simulate
Injects

Record video
Play content Play content
Play content
Off-site
speakers

Off-site
speakers

Simulate
injects

Networking
events

Discussion
groups

Discussion
groups

Operations Based Exercises
Game

Drill

Public
actions

Filter live
data

Function
Full Scale
al
Filter live
data

Sim cell

Resource Resource Resource Resource
injects
injects
injects
injects
Injects

Injects

Injects

Sim cell

Live
Live
recording recording
Sim cell

Sim cell

First do no
harm. Open
systems are
susceptible
to mistakes
going viral

Closed loop
can be a
private
system or
build fake
content to use
as injects

http://bit.ly/fakeTwitter

Archive real
incidents
using a
variety of
platforms

14

Benefit the
community
with a real
issue or
existing
campaign

15

Evaluate
lessons
learned via
online tools
like Google
Forms to
collect data
and archive

Resources and References
Resource

Web Link

SM Tabletop Lessons Learned

http://bit.ly/SM_TTX

Video: Fake social media

http://bit.ly/fakeTwitter

Big book of virtual team building games

ASIN: B005NASIIS

50 Digital Team Building Games

ASIN: B007SI4UJE

Video: Cheryl Bledsoe – Practice Safely:
Exercises & Drills in Real Time media

http://bit.ly/Bledsoe13

Geolocation search techniques by
Gahlord Dewald @Gahlord

http://ht.ly/gij6x

Verifying your Government Twitter
Account

http://bit.ly/TwitVerify

QR Code CERT Exercise

http://bit.ly/QRCERTGame

17

Sample Archived Incidents
Title

Web Link

LA Arson Google Maps

http://bit.ly/tRrUhj

LA arson

http://bit.ly/LAarson2

LA Wind

http://bit.ly/LAwind2

NJ Sandy Recovery

http://bit.ly/NJ_Sandy

CA WX Atmospheric River

http://bit.ly/CAWXriver

18

Simulation Environments
Simulation Tool

Web link

Chatter

www.chatter.com

Yammer

www.yammer.com

Simulation Deck

Simulationdeck.nusura.com

19

Stay Fit & Exercise
Exercise 3



Conference
Homework




Use the final exercise provided on
the session handout. Didn’t receive
one? Download it here:
You have until the last day of the
conference to complete these 6
tasks.
Share your experience on the
Conference Tag #IAEM13

Make a public commitment

Use tag
#IAEM13
and share
one thing
you plan
to
implement

21

Contact
Slideshare.net/mjflynn0
01

Contact


Mary Jo Flynn, MS,
CEM



http://about.me/mflynn

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