This document discusses an innovation hub that provides professional skills training, commercializes and scales high-impact businesses, and drives social-impact products addressing the UN Sustainable Development Goals. The hub supports businesses leveraging innovation and technology to solve poverty and its symptoms in Africa by accelerating idea-to-commercialization. It also discusses inclusive business models that provide goods, services, and livelihood opportunities to people living on less than $8 per day by including them in company supply chains and as customers. Two case studies of inclusive business models providing sanitary pads and electrical power in Africa are also mentioned.
Using Innovation to Manage Brand Positioning | P Collings 2014Patrick Collings
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Using Innovation to Manage Brand Positioning | P Collings 2014Patrick Collings
I recently spoke at the Marketing Indaba conference in South Africa on using innovation methodologies and tools to determine and manage brand positioning. I have added speaker notes to several of the slides where you needed a speaker in front of them.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Trends + Trendsetters: The Best in B2B Technology Content MarketingNewsCred
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the B2B technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
Trends + Trendsetters: The Best in B2B Technology Content MarketingNewsCred
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the B2B technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
50 Innovative Business Models: The Keys to Entrepreneurial Success
As the world continues its fast-paced evolution, entrepreneurs need more than just a robust product or service to gain the upper hand in the market. It’s all about setting yourself apart, and this is where innovative business models come into play.
Why innovative business models are important in today’s competitive market
Innovation is crucial in dynamic, modern business environments. An innovative business model not only helps distinguish your enterprise from competitors but also adapts to changing market trends and customer needs.
• It helps maximize efficiency and productivity.
• It fosters a culture of continuous learning and improvement.
• It enables businesses to capitalize on new market opportunities.
How innovative business models can lead to entrepreneurial success
Success in entrepreneurship is often hinged upon the uniqueness and effectiveness of the business strategy adopted. By challenging conventional business practices and venturing into innovative models, entrepreneurs stand a chance to attain unparalleled success.
• These models can open up untapped market segments.
• They foster competitive advantage through differentiation.
• They promote resilience amidst rapidly changing market dynamics.
It’s crucial, however, to align the business model innovation with your value proposition, target market, and overall business strategy, to achieve desired results.
Online Business Models (50 Battle-Tested Ways To Make $1000 Online)
Disruptive Technologies and Market Trends
Changes brought about by disruptive technologies and evolving market trends can’t be downplayed. Entrepreneurs must understand how they can turn these changes into opportunities for growth and success.
Exploring the impact of disruptive technologies on business models
Disruptive technologies, such as artificial intelligence (AI), blockchain, cloud computing, and others, are drastically altering traditional business models. Here’s how:
Management consulting in Madurai | investment banker in Maduraiventuresyconsultancy
The retail industry is witnessing seismic shifts internally as well as externally. Retailers are adapting to future-ready business models with the changing winds to become more consumer-centric and operate more efficiently than before. The growth of the internet has powered upheavals in the retail landscape. Presently, most large retailers have morphed into multichannel firms where the same customers visit the retail through different channels. The industry transformed the focus from selling products to engaging and empowering customers. The retail industry currently focuses on customer experience and for which, the retailers intend to attune the business model for the new-age sequence. The retailers have to fundamentally rethink the operations for which business model consulting will help you. Find the ideal way to organize, propel and employ the key success factors.
Management consulting in Madurai | investment banker in Maduraiventuresyconsultancy
The retail industry is witnessing seismic shifts internally as well as externally. Retailers are adapting to future-ready business models with the changing winds to become more consumer-centric and operate more efficiently than before. The growth of the internet has powered upheavals in the retail landscape. Presently, most large retailers have morphed into multichannel firms where the same customers visit the retail through different channels. The industry transformed the focus from selling products to engaging and empowering customers. The retail industry currently focuses on customer experience and for which, the retailers intend to attune the business model for the new-age sequence. The retailers have to fundamentally rethink the operations for which business model consulting will help you. Find the ideal way to organize, propel and employ the key success factors.
Founded in 1999, ProvisionShop soon established itself as a Private Limited Company with half a million dollars as paid-up capital. Its focus is to help SME retail owners & their value chain achieve sustainable competitive advantage by strategically introducing technology, proven retail processes & business procedures to maximise their unique business positioning.
ProvisionShop has structured up to 12 Strategic Business Units (SBUs) catering to the vast requirements of the retail / logistic industries.
2019 SITEC E-Commerce Class 103: Understanding O2O by Dr Tom Tansitecmy
EC 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Company : Commerce.Asia
Guest Speaker : Dr Tom Tan
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
2. • UNDERSTANDING INCLUSIVE
BUSINESS MODEL.
• GAIN INSIGHTS TO DRIVE
INNOVATION FOR YOUR
BUSINESS.
• DISCOVER THE POWER AT THE
BOTTOM OF THE PYRAMID
(MASS MARKET).
4. Inclusive business is a private sector
approach to providing goods, services,
and livelihoods on a commercially
viable basis, either at scale or scalable,
to people at the base of the pyramid by
making them part of the value chain of
companies’ core business as suppliers,
distributors, retailers, or customers.
Inclusive Business Model
5. An inclusive business customizes its
business model to take advantage of
opportunities to work with people who
live at the BOP on less than $8 per day
in purchasing power parity or without
access to the basic goods, services, and
income generation opportunities that
they need
6. Inclusive business model is helping businesses turn
underserved populations into dynamic consumer markets and
diverse new sources of supply. In the process, businesses are
developing product, service, and business model innovations
that have the potential to tip the scales of competitive
advantage in more established markets.
7. 1. clean water
2. electrical power,
3. modern communications,
4. health care,
5. education,
6. financial services, and
7. income-generating opportunities to millions of people at levels of
quality and affordability they have never experience
8. Case Study 1
Sanitary Pad for underserved
girls in Africa
1. Serving young women
2. Retailing by women
3. Low price