DIGITAL FOOTPRINT IS THE NEW CV - 19/10/2017
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This document discusses how trust is shifting from local and institutional to distributed models online. A trust leap occurs when taking a risk in a new way, and digital footprints can foster trust between strangers by proving expertise. Building a valuable qualitative digital footprint through freely sharing content can help reduce uncertainties and trigger opportunities by strengthening authority and trust over time.
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DIGITAL FOOTPRINT IS THE NEW CV - 19/10/2017
- 1. 1 DIGITAL FIRST 2017 TOUR & TAXIS - 19 OCTOBER ‘DIGITAL FOOTPRINT IS THE NEW CV’ DMLG
- 2. 2 WHAT DOES THE WORD ‘TRUST’ MEAN TO YOU? DMLG
- 3. 3 A CONFIDENT RELATIONSHIP WITH THE UNKNOWN. DMLG
- 5. 5 « A TRUST LEAP OCCURS WHEN WE TAKE A RISK AND DO SOMETHING NEW OR IN A FUNDAMENTALLY DIFFERENT WAY. » RACHEL BOTSMAN (WHO CAN YOU TRUST?) DMLG
- 6. 6 A TRUST LEAP BREAKS DOWN BARRIERS AND HELPS US FORM NEW RELATIONSHIPS. DMLG
- 7. 7 DMLG WHAT MAKES YOU TAKE A RISK? UNCERTAINTY MANAGEMENT ▼ EVALUATION OF HOW LIKELY IT IS THAT THINGS WILL GO RIGHT.
- 8. 8 DMLG REDUCE UNCERTAINTY ▼ TRUST IS FOSTERED WHEN THE LIKELIHOOD OF AN UNDESIRABLE OUTCOME IS LOW.
- 9. 9 FEAR AND HOPE VULNERABILITY AND EXPECTATION ▼ TRUST IS CONFIDENCE IN ONE’S EXPECTATION. DMLG
- 10. 10 TRUST IS HIGHLY CONTEXTUAL DMLG
- 13. 13 I TRUST DMLG I TRUST MY FAMILY AND FRIENDS YOUR SKILLS THAT COMPANY OR BRAND
- 14. 14 OK, BUT WHAT’S NEW? DMLG
- 15. 15 LOCAL → INSTITUTIONAL → DISTRIBUTED DMLG ..... ........ ...... ...... ... ... ... ... ........ ............... SHIFT
- 16. 16 LOCAL → INSTITUTIONAL → DISTRIBUTED DMLG SHIFT
- 17. 17 LOCAL → INSTITUTIONAL → DISTRIBUTED DMLG TAKEN ON PEERS IN THE HANDS OF THE MASSES TRANSPARENT SHIFT TAKEN ON FAITH IN THE HANDS OF A FEW BEHIND CLOSED DOORS TAKEN ON NEIGHBOURS IN THE HANDS OF THE TRIBE TRANSPARENT
- 18. 18 DMLG ONLINE SURVEY IN 28 COUNTRIES 30,000+ RESPONDENTS HEADLINE FOR 2017: ‘TRUST IN CRISIS’
- 19. 19 UNDERSTAND INSTITUTIONAL TRUST IN CRISIS. DMLG
- 21. 21 TRUST AND INFLUENCE NOW LIE MORE WITH INDIVIDUALS THAN THEY DO WITH INSTITUTIONS. DMLG
- 22. 22 DMLGDMLG
- 24. 24 « A TRUST LEAP OCCURS WHEN WE TAKE A RISK AND DO SOMETHING NEW OR IN A FUNDAMENTALLY DIFFERENT WAY. » RACHEL BOTSMAN (WHO CAN YOU TRUST?) DMLG
- 25. 25 TRIGGERING BUSINESS OPPORTUNITIES IN A FUNDAMENTALLY DIFFERENT WAY? DMLG
- 26. 26 « THE BEST PRODUCTS IN FUTURE WILL ‘SELL’ THEMSELVES. » PATRICK DIXON (THE FUTURE OF (ALMOST) EVERYTHING) DMLG
- 27. 27 YOU ARE YOUR OWN PRODUCT DMLG
- 28. 28 HOW DO YOU ‘SELL’ YOURSELF IN A FUNDAMENTALLY NEW WAY? DMLG
- 31. 31 THE MORE RELEVANT YOUR DIGITAL FOOTPRINT IS, THE MOST LIKELY YOU ARE TO FOSTER A TRUST LEAP. DMLG
- 32. 32 3.6 BILLION PEOPLE ARE A FEW CLICKS AWAY DMLG
- 33. 33 FIRST TIME EVER IN HUMAN HISTORY DMLG
- 35. 35 DIGITAL TRUST LEAPS OPEN UP NEW COLLABORATIONS THAT WOULD ONCE HAVE BEEN UNTHINKABLE THIS WAY. DMLG
- 36. 36 FROM UNTHINKABLE TO THINKABLE ▼ HOW DO YOU FOSTER DIGITAL TRUST LEAPS IN PRACTICE? DMLG
- 37. 37 DMLG YOU DON’T PRETEND BEING AN EXPERT, YOU PROVE IT.
- 38. 38 DMLG IN OTHER WORDS: DON’T TELL, SHOW
- 39. 39 DMLG PROOF KILLS THE MARKET FOR LEMONS
- 40. 40 DMLG A MARKET FOR LEMONS ▼ GEORGE AKERLOF’S ECONOMIC THEORY ABOUT PROBLEMS OF UNCERTAINTY OVER QUALITY OF GOODS.
- 41. 41 DMLG THERE ARE GOOD USED CARS AND DEFECTIVE ONES ( ‘LEMONS’). THE BUYER OF THE CAR DOES NOT KNOW BEFOREHAND WHETHER IT IS A CAR OR A LEMON.
- 42. 42 DMLG INFORMATION ASYMMETRY ONE PARTY HAS LESS INFORMATION THAN THE OTHER.
- 43. 43 DMLG THE CURRENT OWNER KNOWS THE REAL HISTORY OF THE CAR.
- 44. 44 DMLG INFORMATION ASYMMETRY CREATES FUTURE UNKNOWNS AND THE VERY NEED FOR TRUST.
- 45. 45 DMLG PROVING EXPERTISE REDUCE THE FEAR OF INFORMATION ASYMMETRY.
- 46. 46 DMLG IF YOU’RE CONFIDENT IN SOMEONE’S EXPERTISE, YOU’RE MORE LIKELY TO BE CONFIDENT IN THE QUALITY OF THE LATTER’S OFFERING, NO MATTER IF YOU’VE EVER MET.
- 47. 47 DMLG THAT’S THE MAGIC OF DIGITAL: YOU CAN CREATE TRUST BETWEEN STRANGERS WHO NEVER MET.
- 48. 48 WOULD YOU RENT YOUR LODGING TO A MYSTERIOUS SOMEONE? DMLG
- 49. 49 OF COURSE, NO WAY! DMLG
- 50. 50 BUT... DMLG
- 51. 51 WOULD YOU RENT YOUR LODGING TO ANNA, GRADUATED FROM THE COUNTRY’S MOST PRESTIGIOUS UNIVERSITY WITH A 4.3/5 RATING ON AIRBNB? DMLG
- 52. 52 2 MILLION PEOPLE SLEEP AT AIRBNB’S EVERY DAY DMLG
- 53. 53 AIRBNB’S BIGGEST SUCCESS? CREATING TRUST AT SCALE. DMLG
- 55. 55 WOULD YOU RATHER CALL OUT ON SOMEBODY TELLING YOU (S)HE IS AN EXPERT AT SOMETHING WITH LIMITED EXPERTISE-RELATED DIGITAL FOOTPRINT OR... DMLG
- 56. 56 …ON SOMEBODY TELLING YOU (S)HE IS AN EXPERT AT SOMETHING WITH LOTS OF EXPERTISE-RELATED ARTICLES, VIDEOS, LINKEDIN RECOMMENDATIONS, STRONG SOCIAL MEDIA FOLLOWING, YOU NAME IT? DMLG
- 58. 58 DMLG WHAT YOU PLANT TODAY WILL HARVEST TOMORROW.
- 59. 59 DMLG START ‘PLANTING’ DIGITAL SEEDS THAT FEED YOUR DIGITAL FOOTPRINT & GROW YOUR AUTHORITY.
- 60. 60 DMLG WRITE ARTICLES MAKE VIDEOS RECORD TALKS SHARE INSIGHTFUL ARTICLES THE LIST GOES ON
- 61. 61 « CONTENT BUILDS RELATIONSHIPS. RELATIONSHIPS ARE BUILT ON TRUST. TRUST DRIVES REVENUE. » ANDREW DAVIS, AUTHOR AND KEYNOTE SPEAKER DMLG
- 62. 62 DMLG FOR HOW MUCH? SAY IT AGAIN
- 63. 63 DMLG DO YOU STILL BELIEVE ECONOMIC VALUE LIES IN INFORMATION RETENTION?
- 64. 64 THEY ALL FIGHT FOR A PIECE OF OUR SNAPCHAT-SIZED ATTENTION SPANS. DMLG
- 65. 65 AND WE HAVE PLENTY OF CHOICE. DMLG
- 66. 66 DMLG PAYWALL* FOR NEWS? THOUSANDS OF OTHER SOURCES AWAIT ON GOOGLE NEWS *GOOD FOR NICHE, NOT FOR THE MAINSTREAM
- 67. 67 DMLG THERE ARE ON AVERAGE OVER 3 MILLION BLOG POSTS WRITTEN IN THE WORLD PER DAY.
- 68. 68 INFORMATION IS ABUNDANT. ‘INFOBESITY’ DID NOT ENTER THE DICTIONARY BY CHANCE. DMLG
- 69. 69 DMLG GRAB ATTENTION! All rights reserved to Andrew Davis
- 71. 71 PUT SIMPLY VALUABLE & FREE DMLG
- 72. 72 DMLG ‘PLANT’ WELL, (MOSTLY) FOR FREE
- 73. 73 « THE MIRACLE IS THIS - THE MORE WE SHARE, THE MORE WE HAVE. » ~LEONARD NIMOY DMLG
- 74. 74 DMLG THE BOOMERANG WILL FLY BACK THE CONTENT YOU SHARE FOR FREE STRENGTHENS YOUR AUTHORITY, BUILDS TRUST AND ULTIMATELY TRIGGERS OPPORTUNITIES.
- 75. 75 DMLG A QUALITATIVE DIGITAL FOOTPRINT HELPS REDUCE THE UNKNOWN ENOUGH FOR PEOPLE TO TAKE A RISK AND WORK WITH YOU.
- 76. 76 DMLG A VALUABLE DIGITAL FOOTPRINT MAKES YOU MUCH MORE TRUSTWORTHY THAN ANY CLAIM ON A PAPER CV.
- 78. 78 DMLG BEFORE YOU START POSTING, MAKE SURE TO HAVE A STRONG PERSONAL BRAND STRATEGY.
- 79. 79 DMLG
- 80. 80 DMLG WE’LL ALL BE CONNECTED TOMORROW
- 81. 81 AS A RESULT, DIGITAL IS TO HAVE A GROWING INFLUENCE ON BOTH OUR PERSONAL AND PROFESSIONAL LIVES. DMLG
- 82. 82 WHAT ARE YOU WAITING FOR? DMLG
- 83. 83 INVEST IN YOUR PERSONAL BRAND AS A SIGNIFICANT ASSET OF POTENTIAL VALUE. DMLG
- 85. 85 DMLG WHAT YOU PLANT TODAY WILL HARVEST TOMORROW.
- 87. 87 denys@malengreau.eu +32 (0) 487 42 98 82 www.reputation365.eu linkedin.com/in/denysmalengreau twitter.com/D_MLG periscope.tv/D_MLG bit.ly/youtube-dmlg CONTACT SOCIAL MEDIA DMLG