Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Inbound marketing
• Inbound marketing is a
technique for drawing
customers to products and
services via content
marketing, social media
marketing and search
engine optimization.

5. Inbound marketing
• Inbound marketing provides
information, an improved
customer experience and builds
trust by offering potential
customers information they
value via company sponsored
newsletters, blogs and entries
on social media platforms.

7. Inbound marketing
• Marketing strategist David
Meerman Scott says that
inbound marketing allows
marketers to "earn their
way" into a customers
awareness rather than
invading their awareness
through paid advertisements.

9. Inbound marketing
• The term "inbound
marketing" was coined by
HubSpot CEO Brian
Halligan and is synonymous
with the concept of
Permission Marketing a
1999 book by Seth Godin.

11. Inbound marketing
• Compared with outbound marketing,
inbound reverses the relationship
between company and customer. In
fact, while outbound marketing is
going to push the product through
various channels, inbound marketing
creates awareness, attracts and helps
new customers with channels like
blogs, social media, direct mail etc.

13. The cycle of inbound marketing
• Get found
• Get found is the first step to
start an Inbound cycle. With
the phrase “get found’’ we
mean that your content must
be visible to the right
audience at the right time.
This is a very long process
that implies a long research
and planning of contents.

15. The cycle of inbound marketing
• Convert
• The second step regards
conversions of fans into
prospects. It may seem a
very easy process but it is not
easy at all. This process is
long and implies energies
and time for the company.

17. The cycle of inbound marketing
• Analyze
• The third and final step of
inbound cycle is analyze. After
letting the customer be aware
of our product/service, and
after converting our fan into
prospect/lead we have to know
if we have worked well. Then
analyzing data is very
important to understand what
we have to change in the
process to improve our results.