Steps of a website redesign

1. #inbound13
How a Web Redesign Can
Focus your company
Towards a Central Goal
Quinn Devery

2. Longhorn at heart
@qdevery
Quinn
DEVERY

3. How do you...

4. The Right Way?

5. Marketing
Does Your
Organization
look like this...

6. Sales
Marketing
IT
Ops
Mgmt.
Or This?

7. It Starts With a Plan

8. 1 Before You Get Started
2 Finding The Right Partner
3 The Redesign Process
4 Going Live With Your New Website Design
5 Seeing is Believing (Results/Analytics)
Agenda

9. What Are Your
Team's Goals?

10. Do you want to…
Increase
Revenue
Increase
Conversions
Bounce
Rate
Increase
Visits
Improve
Rankings
More Control

11. I Want it All

12. Get Input
A difficult but necessary step in
any successful redesign

13. Assemble Your Laundry List of Goals

14. Then Prioritize

15. • Founded in the 1990s
• Divested by Sprint in the 2000's
• Acquired 3 firms in mid 2000's
• Transitioned to HubSpot in 2011
Paranet's Background

16. Paranet's Background

17. " 3 Separate Domains
" HubSpot Customer
" Outdated Design
Online History

18. 1. One Brand
More Control
Increased Sales
What Paranet wanted
2.
3.

19. What Next?

20. Take a Deep Breath...

21. Take A Second To...

22. Because
A redesign has many masters

23. And Everyone Has Dirty
Laundry

24. I hope you’re good at
herding cats

25. 2 Finding The Right Partner

26. 1 Looking for a Partner
2 The HubSpot Marketplace
3 The Selection Process
The Journey

27. Start Looking Here...

28. Or Here…

29. Select Website Design from Services

30. Narrow Your Search

31. Selection Process
Proposals
Review Pricing
ReferencesSelection

32. " A Structured Approach
" Competitive Pricing
" Case Studies/References
What I looked for in a Partner

33. 2 Things I Learned
About Design From
The Selection
Process…

34. Make Information Easy To Find

35. Nobody Wants to Be Your First
Customer

36. 3 The Redesign Process

37. Kick Off
Call
Goals
Review
Design
Discussion
Project
Plan
Review
Redesign Kick Off

38. Project Timeline
Actual Go Live:
12/31/2012

39. Home Page Wire Frame

40. Interior Page Wire Frame

41. Home Page Creative

42. Interior Page Creative

43. • Plan for at least 2 iterations for each design
• Stick to your original goals
• Design Tradeoffs Happen
Key Points

44. 4 Going Live

45. “Sitemaps
The single most important part
of a successful migration”
@QDevery

46. Old Site Map

47. Paranet Sitemap 1.0

48. • Insert Excel Sheet Picture
Plan your Url Migration

49. 301 Redirects Option 1

50. 301 Option 2

51. Changing Page Layouts

52. Changing Page Layouts

53. Changing Page Layouts

54. Moving Modules

55. 5 Seeing is Believing

56. 1. One Brand
More Control
Increased Sales
Achieved our Goals
2.
3.

57. Before & After!

58. Before

59. And After!

60. One Brand

61. • Home Page Banner
• Home Page boxes
• Interior Page Modules
More Control

62. • 3,300,000 in Pipeline
• 1,131,000 in booked revenue
• 25% close Ratio
• 25 New qualified Opportunities
More Sales

63. Best Month Ever

64. Stakeholder Feedback
Looks
Great!
Awesome
Job!
Works
Perfectly

65. Few People Had Issues
IE 6 Looks
Funny
Icons
Are Off

66. 1 Before You Get Started
2 Finding The Right Partner
3 The Redesign Process
4 Going Live With Your New Website Design
5 Seeing is Believing (Results/Analytics)
Steps to a Redesign

67. Questions?
Quinn Devery