The document outlines a webinar designed for exterior replacement contractors, emphasizing the importance of establishing an online presence through platforms like Houzz. It details strategies for creating a Houzz profile, including uploading project photos, acquiring reviews, and engaging with potential clients. The session also offers tips to maximize visibility and effectiveness on Houzz, alongside reminders about the company's services and contact information.

1. Houzz for Exterior
Replacement
Contractors

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We are
● Est. July 2011
● Located in Tysons, Virginia
● Specialize in Home Services vertical
● 1,260+ customers; 1,730+ locations
5-time honoree

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Create the best local marketing technology software
and services that our customers LOVE and rely on every
day because it makes their lives easier when it comes
to growing their businesses
Our
Mission

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QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this
webinar on Monday of next week!

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“One lucky attendee is
going to win a free
Google Home Hub!”
Winner announced at the end of today’s webinar!
Hey Google, what’s today’s giveaway?

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Steve Eastlack
Houzz Certified Marketer &
Content Marketing Strategist
at Surefire Local
Today’s Speaker

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Getting the most from today’s talk
● The importance of having an online presence
● How Houzz fits into that puzzle
● What Houzz offers you as an Exterior Replacement Contractor
-- [Hint: Helps you get found in Search for starters]
● 4 Steps to creating your own Houzz profile
● 9 tips to help you along the way

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Question
Have you / are you using Houzz?
Answers
● Yes, of course!
● No
● No, but want to get started

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YOUR ONLINE PRESENCE

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Your online presence is
more than your website

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In fact, 73% of high-intent traffic / engagement you see is coming from
places other than your website
1st –Party Web Traffic Search, Maps, Directories, Voice, Chat

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It’s made up of all the places your business appears online…
and the information found there
● Business name
● Phone Numbers
● Address / Location
● Ratings & Reviews
● Content
(Photos/Videos)
● Online Profiles
(Directories/Social Media)
● Website

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Today, we’re here to
talk specifically about
Houzz

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WHY HOUZZ

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Houzz was founded for homeowners
“It was hard to find service
providers and contractors to do
exactly what we wanted.”

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50
MILLION+
MONTHLY
UNIQUE
USERS
REVIEWS WITH FIVE-STAR AVERAGE FOR
HOUZZ IOS & ANDROID APPS
ACTIVE HOME SERVICES
PROFESSIONALS
+1.5 Million
450,000+
Houzz is the Largest Community for Home Design & Improvement

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Houzz Fascinates Homeowners
Houzz Trending since 2011

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Buy Products
Photos
Find a
Pro
Get Advice
Read
Articles
5 Layers of Houzz
1. Photos
2. Read Articles
3. Get Advice
4. Find a Pro
5. Buy Products

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Google Ads

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Their website

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Yelp

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Facebook

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BBB

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Angie’s List

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Houzz

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4 STEPS TO MAKE YOUR HOUZZ
PROFILE GREAT

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Step 1
Setting Up Your Profile

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Claiming Your Profile is Easy
Visit houzz.com/pro and click on
“Create Free Professional Profile”
Then enter your company name,
category, city/state, and phone
number

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Claiming Your Profile is Easy
Select all your services
provided

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Claiming Your Profile is Easy
Select all your areas
served

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Claiming Your Profile is Easy
Add your website, description,
awards, average job cost and
upload your logo

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Claiming Your Profile is Easy
Create your first project and
begin uploading photos

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Step 2
Organizing Your Photos as Projects

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A Picture is Worth a Thousand Words

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Be Consistent with the Photos You Share

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Uploading Photos to Projects

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Uploading Photos to
Projects

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● Category
● Link to website
● Location
● Description
● Keywords
● Budget
● and more!

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Directory Highlights Photos & Local Projects

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Directory Highlights Photos & Local Projects

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Directory Highlights Photos & Local Projects
Located in Bethesda, Maryland but appears
in a search for Arlington, Virginia

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Step 3
Requesting and Responding to Reviews

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Why Do I need reviews?
More and more, customers are relying
on online reviews to find and select
home services professionals. by
having reviews, you increase your
visibility on Houzz and your exposure
to potential new clients.

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Who should I ask for a review?
Clients who love the work you’ve done!

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What happens after I ask for a
review?
An email is sent to the clients you
select, including a link to write a
review on Houzz. After the review is
written, it is submitted to the Houzz
team. Once approved, you will be
notified via email and the review will
be visible on your profile.

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What makes a great review?
Details are key. Ask your clients to
include photos from the project and to
comment specifically on what they
love the most.

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Take those hard-earned reviews a step further…
Say thank you!

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Time for a quick break!
How are we doing so far?

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Want to learn more?
Email marketing@surefirelocal.com or call 571.327.3391
Schedule a call for a free
consultation on your online
presence and a website analysis.
Monday
Tuesday
Email me to
schedule a call
During the call,
ask about our
Pre-Black Friday
Special!

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Step 4
Engage in Discussions and Use Ideabooks

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Ideabooks
● Design inspiration
● Collaboration Folders
○Private/Public
● Be creative
○Products, colors, settings, trends,
seasons, gift guides

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Ideabooks: Collaborate with Clients

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Ideabooks: Sort by Client

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Engage in Discussions with Clients & Prospects

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Engage in Discussions with other Contractors

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9 TIPS TO HELP YOU MAKE
THE MOST OF HOUZZ

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Tip #9Grab Any Image on the Web

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Tell Your Story Tip #8

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Personalize Your Review Requests
Use one of these prompts to personalize your message
● Ask them how they’re enjoying a specific feature you worked on
● If you get to know them on a personal level, ask them how their family is
enjoying their new home
● Ask how their new roof, siding, windows, gutters, etc. has stood up against
weather
● During the holiday season, find out how they’re decorating their space
Tip #7

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Tip #6Be Specific with
Location &
Description in every
photo you upload

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● Make it fun!
● Use Ideabooks to collaborate on
ideas
● Ask them questions
Tip #5Get the Client Involved &
Invested in the Project

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Take Note of What Others are Saying Tip #4
● Get new ideas
● See what’s working for others
● Ask questions

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Add Association Badges & Awards Tip #3

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Make It Easy for Clients to Review You Tip #2

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Connect Your Website and Houzz Together Tip #1

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Educate Them
● Your clients don’t know what type of shingles they need; they just know they
need their roof replaced
● Use projects & photos to clearly define what each type is
● Share articles with tips on choosing the right roof type for their house
BONUS

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To Recap...
To maximize your Houzz profile, you should...
● Complete Business Description + Add Services
● Upload and Keyword Project Photos
● Gather reviews!
● Use Ideabooks to streamline the process & build meaningful
relationships with your clients
● Join in the discussion

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THINKING ABOUT 2019 &
YOUR DIGITAL MARKETING
STRATEGY

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33% of businesses are
focused on the cloud
in 2018 and beyond
The future is now…
and it’s “cloud-y”

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actually 6,829

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One Tool for Everything
You want to use
technology that makes
your life EASIER
… not harder
… and helps you
manage it all in one
place to get the
insights you need

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What factors play into LOCAL SEARCH RESULTS?
Courtesy of Moz: https://moz.com/blog/local-search-ranking-factors-survey-results-2017

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Powered by Best of Breed Partners

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Wouldn’t it be nice…
to have a tool that makes this
easy for you to understand
what’s going on and help you
take action
# of leads
# of reviews
#avg. star rating
Website
performance
Social media
engagement
Search terms
people are using to
find your business
Directory Listings
Most common
terms that appear
in your online
reviews

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Want to learn more?
Email marketing@surefirelocal.com or call 571.327.3391
Schedule a call for a free
consultation on your online
presence and a website analysis.
Monday
Tuesday
Email me to
schedule a call
During the call,
ask about our
Pre-Black Friday
Special!

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Hey Google, who is today’s lucky winner?
The winner of the Google
Home Hub is...
Q&A

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HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
visit SurefireLocal.com email marketing@surefirelocal.com Call 571.327.3391
Thank you!