1
ConversionConversion
John, Solomon Software
Conversion Engagement
Awareness
2
What is Conversion
3
Conversion
John, Solomon Software
Conversion is an act of making recipient
to perform a desired action.
Conversion Rate ...
4
1. Leads
2. Sales
3. Referrals
4. Subscribers
5. Fans and Followers
Conversion ResultsConversion Results
5
• Generate user reviews of the product
or service
• Review and Improve the content of
the website
• Increase usability t...
6
Every click on your website is
a step closer toward conversion
7
Attention Capture attention.
Use powerful image or headline.
AIDAAIDA
Desire Build desire, reduce resistance.
Show Featu...
8
Customer Relationship Management (CRM) is a model for managing a
company’s interactions with current and future customer...
9
10
• Capture Web Leads
• Route Leads Based on Business Rules
• Engage & Correspond with Prospects
• Quickly View a Contact...
11
A Decision Support System is a computer-based
information system that supports business or
organizational decision-maki...
12
Google Analytics
provides detailed statistics
about a website's traffic and
traffic sources
• Real-Time reporting
• Dai...
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Digital Marketing Conversion

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Digital Marketing Conversion

  1. 1. 1 ConversionConversion John, Solomon Software Conversion Engagement Awareness
  2. 2. 2 What is Conversion
  3. 3. 3 Conversion John, Solomon Software Conversion is an act of making recipient to perform a desired action. Conversion Rate = Reach Results
  4. 4. 4 1. Leads 2. Sales 3. Referrals 4. Subscribers 5. Fans and Followers Conversion ResultsConversion Results
  5. 5. 5 • Generate user reviews of the product or service • Review and Improve the content of the website • Increase usability to reduce the barriers to conversion • Improve site navigation structure • Make users to click without thinking too much • Use third-party trust logos • Use CRM to push conversion funnel Methods of ConversionMethods of Conversion
  6. 6. 6 Every click on your website is a step closer toward conversion
  7. 7. 7 Attention Capture attention. Use powerful image or headline. AIDAAIDA Desire Build desire, reduce resistance. Show Features and Benefits Interest Build curiosity, Interest. Indicate you've got a solution. Action: Call to Action Command exactly what to do next.
  8. 8. 8 Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers CRMCRM
  9. 9. 9
  10. 10. 10 • Capture Web Leads • Route Leads Based on Business Rules • Engage & Correspond with Prospects • Quickly View a Contact’s Action History • Email Marketing Campaigns • Works Great on iPads, Mobile Devices CRM FeaturesCRM Features
  11. 11. 11 A Decision Support System is a computer-based information system that supports business or organizational decision-making activities
  12. 12. 12 Google Analytics provides detailed statistics about a website's traffic and traffic sources • Real-Time reporting • Daily Visits • Page Impressions • Keywords • Traffic Sources • Bouncing Rate • Time on Site • Locations • Landing Pages • Exit Pages AnalyticsAnalytics

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