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How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]

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There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.

What is the Ultimate Social Media Marketing Academy all about?

Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!

Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.

Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.

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How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]

  1. 1. How to Rock Your Houzz Profile THE HOME CONTRACTOR’S ULTIMATE SOCIAL MEDIA MARKETING ACADEMY
  2. 2. 2 2 2 ❏ 12 PM | 11 Steps to Go From Facebook Likes to Leads Welcome to the Home Contractor’s Ultimate Social Media Marketing Academy! Four Can’t Miss Webinars...In One Day! ❏ 1 PM | Join the Conversation About Your Business on Nextdoor ❏ 2 PM | How to Rock Your Houzz Profile ❏ 3 PM | Google & YouTube - The Big Social Network
  3. 3. 3 This Is Us SHASHI BELLAMKONDA Chief Marketing Officer STEVE EASTLACK Marketing Manager JENNY SYLVERS Marketing Manager
  4. 4. 4 We are ● Making Customers Successful in Digital Marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ Customers ● Only Cloud Powered Digital Marketing 5-time honoree
  5. 5. 5 Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier when it comes to managing their digital marketing Our Mission
  6. 6. 6 QUICK REMINDERS You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box You’ll receive a recording of this webinar on Monday of next week! Please check your spam folder for emails from Surefirelocal.com
  7. 7. 7 You’ve earned 1 ticket by attending this session! Stick around for the final session to increase your chances of winning the Google Home Hub! Winner will be announced at the end of the 4th & final session today!
  8. 8. 8 Let’s talk about Houzz ● The importance of having an online presence ● How Houzz fits into that puzzle ● What Houzz offers you as an Exterior Replacement Contractor -- [Hint: Helps you get found in Search for starters] ● 4 Steps to creating your own Houzz profile ● 9 tips to help you along the way
  9. 9. 9 9 9 YOUR ONLINE PRESENCE
  10. 10. 10 Your online presence is more than your website
  11. 11. 11 In fact, 73% of high-intent traffic / engagement you see is coming from places other than your website 1st –Party Web Traffic Search, Maps, Directories, Voice, Chat
  12. 12. 12 It’s made up of all the places your business appears online… and the information found there ● Business name ● Phone Numbers ● Address / Location ● Ratings & Reviews ● Content (Photos/Videos) ● Online Profiles (Directories/Social Media) ● Website
  13. 13. 13 13 13 WHY HOUZZ
  14. 14. 14 Houzz was founded for homeowners “It was hard to find service providers and contractors to do exactly what we wanted.” Adi Tatarko | Co-Founder Alon Cohen | Co-Founder
  15. 15. 15 50 MILLION+ MONTHLY UNIQUE USERS REVIEWS WITH FIVE-STAR AVERAGE FOR HOUZZ IOS & ANDROID APPS ACTIVE HOME SERVICES PROFESSIONALS +1.5 Million 450,000+ Houzz is the Largest Community for Home Design & Improvement
  16. 16. 16 Houzz Fascinates Homeowners Houzz Trending since 2011
  17. 17. 17
  18. 18. 18 Buy Products Photos Find a Pro Get Advice Read Articles 5 Layers of Houzz 1. Photos 2. Read Articles 3. Get Advice 4. Find a Pro 5. Buy Products
  19. 19. 19
  20. 20. 20
  21. 21. 21 Google Search Results & Google My Business Knowledge Panel
  22. 22. 22 22 22 4 STEPS TO MAKE YOUR HOUZZ PROFILE GREAT
  23. 23. 23 Step 1 Setting Up Your Profile
  24. 24. 24 Claiming Your Profile is Easy Visit houzz.com/pro and click on “Create Free Professional Profile” Then enter your company name, category, city/state, and phone number
  25. 25. 25 Claiming Your Profile is Easy Select all your services provided
  26. 26. 26 Claiming Your Profile is Easy Select all your areas served
  27. 27. 27 Claiming Your Profile is Easy Add your website, description, awards, average job cost and upload your logo
  28. 28. 28 Claiming Your Profile is Easy Create your first project and begin uploading photos
  29. 29. 29 Step 2 Organizing Your Photos as Projects
  30. 30. 30 A Picture is Worth a Thousand Words
  31. 31. 31 Be Consistent with the Photos You Share
  32. 32. 32 Uploading Photos to Projects
  33. 33. 33 Uploading Photos to Projects
  34. 34. 34 ● Category ● Link to website ● Location ● Description ● Keywords ● Budget ● and more!
  35. 35. 35 Directory Highlights Photos & Local Projects
  36. 36. 36 Directory Highlights Photos & Local Projects
  37. 37. 37 Directory Highlights Photos & Local Projects Located in Bethesda, Maryland but appears in a search for Arlington, Virginia
  38. 38. 38 Directory Highlights Photos & Local Projects & Reviews
  39. 39. 39 Step 3 Requesting and Responding to Reviews
  40. 40. 40
  41. 41. 41
  42. 42. 42 Why Do I need reviews? More and more, customers are relying on online reviews to find and select home services professionals. by having reviews, you increase your visibility on Houzz and your exposure to potential new clients.
  43. 43. 43 Who should I ask for a review? Clients who love the work you’ve done!
  44. 44. 44 What happens after I ask for a review? An email is sent to the clients you select, including a link to write a review on Houzz. After the review is written, it is submitted to the Houzz team. Once approved, you will be notified via email and the review will be visible on your profile.
  45. 45. 45 What makes a great review? Details are key. Ask your clients to include photos from the project and to comment specifically on what they love the most.
  46. 46. 46 Take those hard-earned reviews a step further… Say thank you!
  47. 47. 47 Step 4 Engage in Discussions and Use Ideabooks
  48. 48. 48 Ideabooks ● Design inspiration ● Collaboration Folders ○Private/Public ● Be creative ○Products, colors, settings, trends, seasons, gift guides
  49. 49. 49 Ideabooks: Collaborate with Clients
  50. 50. 50 Ideabooks: Sort by Client
  51. 51. 51 Engage in Discussions with Clients & Prospects
  52. 52. 52 Engage in Discussions with other Contractors
  53. 53. 53 53 53 9 TIPS TO HELP YOU MAKE THE MOST OF HOUZZ
  54. 54. 54 Tip #9Grab Any Image on the Web
  55. 55. 55 Tell Your Story Tip #8
  56. 56. 56 Personalize Your Review Requests Use one of these prompts to personalize your message ● Ask them how they’re enjoying a specific feature you worked on ● If you get to know them on a personal level, ask them how their family is enjoying their new home ● Ask how their new roof, siding, windows, gutters, etc. has stood up against weather ● During the holiday season, find out how they’re decorating their space Tip #7
  57. 57. 57 Tip #6Be Specific with Location & Description in every photo you upload
  58. 58. 58 ● Make it fun! ● Use Ideabooks to collaborate on ideas ● Ask them questions Tip #5Get the Client Involved & Invested in the Project
  59. 59. 59 Take Note of What Others are Saying Tip #4 ● Get new ideas ● See what’s working for others ● Ask questions
  60. 60. 60 Add Association Badges & Awards Tip #3
  61. 61. 61 Connect Your Website and Houzz Together Tip #2
  62. 62. 62 Educate Them ● Your clients don’t know what type of shingles they need; they just know they need their roof replaced ● Use projects & photos to clearly define what each type is ● Share articles with tips on choosing the right roof type for their house Tip #1
  63. 63. 63 Schedule a call for a free consultation on your online presence and an analysis of your website. FRIDAY MONDAY EMAIL ME TO SCHEDULE A CALL Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com END OF YEAR SPECIAL OFFER ● HALF OFF set up (this gets you a great website optimized for Google, mobile and voice search ● HALF OFF the first month
  64. 64. 64 64 64 COMING UP NEXT ❏ 3 PM | Google & YouTube - The Big Social Network

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