2. What We’ll Cover
Review your challenges and goals
Discuss your current online presence
Review our strategy
Define next steps
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3. Challenges
Marathon Pest Control
desires to increase their
leads and rank on
Google for residential
pest services as well as
create a new website to
increase traffic.
What We
know
● Needs to focus on
growing Residential
Services
● Had couple negative
Digital Marketing
experiences in past
● Differentiator - no “nickel
and diming,” no
difference type of insect
● Hiring 1 Sales guy, need
door hangers/graphic
design
● Need to get started soon
for busy season!
What we hope
to accomplish
HIgh Level Marketing desires
to design a new website that
will help drive more leads in
the Houston, TX area. HLM
also desires to implement a
Search Engine Optimization
strategy and create custom
graphic designs for Marathon
Pest Control’s marketing
efforts.
Goals and Objectives
5. Your Digital Footprint Score
We’ve assessed the strength of your online visibility using our
proprietary footprint™ platform. Your Footprint Score helps inform our
team on the digital strategy that’s right for your business.
Primary Factors
Analyzed
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6. Google My Business
Online Review Analysis
(click for listing)
Your Google Rating: 5/5
Number of Reviews: 25
According to Google, reviews account for 15% of their
local ranking algorithm. This means that more positive
reviews equals better local Google rankings!
Recommendation:
● Drive more Google Reviews
● Improve your Google Rating
8. Online Citation Analysis
Online Citations include your business listings
among all the major listing directories.
71% Listings are inaccurate
The consistency of your business listing information
online builds trust with Google, improving your local
search results.
To run your own scan, go to:
https://www.highlevelmarketing.com/core70listings
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Google Map Visibility - We analyzed the visibility of
your Google My Business listing in your market for
consumers searching for your services
10. Website Speed Test
how is your website viewed by Google?
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Your Google Mobile
Page Speed Score:
According to Google, how fast your website is on Mobile
Devices impacts how well you show up on in search
engines.
Note: A score of 100 isn’t required
Typically, a balanced responsive website won’t score
much higher than 75-80 otherwise too many elements
would need to be removed which would take away too
much from the customer experience
11. Website Content Analysis
How your website content stacks up against competition Your Website
Content Score:
Website content quality can affect your site’s rankings, both positively and
negatively. Quality content sets you apart from competition, builds authority and
consumer trust, and ultimately drives organic search traffic and helps convert
inbound prospective clients.
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13. Holistic Strategy
Strength in multi-channel strategy
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Proprietary Platform
footprint™ is your competitive advantage
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Unmatched Transparency
We open up the digital marketing black box
3
Industry Knowledge
We have deep industry expertise
4
Depth of Experience
2,000+ Active Clients
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footprint™
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14. Key Components
for Growth
The Formula for Success
Holistic, Multi-Channel Services
Beating the competition requires strength across
multiple digital channels supported by several services.
Expert-Level Digital Marketers
Not all marketers are created equal. Industry expertise
and many years of experience are required.
footprint™ Platform
Every business needs a competitive advantage.
footprint™ provides value for your business every step
of the way.
16. Create a Great Online
User Experience
Website Design
Website Re-Design + Re-Organization to
create a better user experience.
Website Scope Of Work - Link
Website Content Update
Create highly relevant website content
(up to 15 pages) that attracts visitors,
nurtures prospects, and position you as a
thought leader.
VIEW SITE
VIEW SITE
17. Benefits of an
HLM Website
● Peace of mind knowing your website is
supported and always up-to-date.
● Website Content that’s written using
SEO best practices.
● It’s built on the footprint platform,
creating a faster website experience.
● Website design that’s built to convert -
leveraging our 12+ years of experience.
What’s Included
Quality website content (up to 15 pages)
SSL Certificate
Up to 1 hour of website support each quarter
Peace of mind that your web presence is taken care of
Footprint Platform access with website analytics
A website rebuild in 30 months.
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VIEW SITE
Grow your business
with a new website.
18. Features that come with all
High Level Marketing Websites
Conversion-Friendly
Lightning-Fast
Mobile Responsive
Easy to Update
5 Star Support
Recorded Training
SSL Certificate
Dedicated PM
19. Website Launch Timeline
Estimated Project Length: 60 Business Days from Project Kick-Off
Estimated Project Kick-Off Date: November 1, 2022
Estimated Project Completion Date: Feb. 3rd, 2023
Kickoff Phase Launch and
Support Phase
Website
Development
Phase
Website
Walk-through
Phase
1 2 3 4
21. Dominate
Search Engines
SEO - Search Engine Optimization
On-site + Off-Site optimizations to drive
in-market client website traffic.
Technical SEO Roadmap - Gold
Includes monthly optimizations for up
to 2 services and 1 market at a time, On-Going
Business Listing Distributions and Phone Call
Tracking.
What’s Included
Page Title + Header Tag Optimization
Meta Description Creation and
Optimization
Google My Business Listing Activation
and Optimization
Core70 Citations
Footprint Dashboard with Review Tool
Quarterly Multi-Point SEO Health
Check Inspection (Silver)
22. Dominate
Search Engines
SEO - Search Engine Optimization
On-site + Off-Site optimizations to drive
in-market client website traffic.
Technical SEO Roadmap - Platinum
Includes monthly optimizations for up
to 4 services and 2 markets at a time,
On-Going Business Listing Optimization
and Distribution, and Phone Call Tracking.
What’s Included
Page Title Optimization
Header Tag Optimization
Meta Description Creation and
Optimization
Google My Business Listing
Activation and Optimization
Core70 Citations
Review Generation and NPS
Backlink Generation
Call Tracking
Footprint Performance
Dashboard
Quarterly Multi-Point SEO
Health Check Inspection
(Silver)
23. A senior-level Content Creation expert
Brainstorming session on blog topics
A 6-month blog content calendar
Creation of at least 2 Pillar blog posts
every six months
Custom-designed artwork and your corporate
branding for each blog
What to Expect
Dominate
Search Engines
Content Marketing
A monthly Blog Post is the perfect way to
establish your business as an industry leader
and enhance the image of your brand.
Our creative Content team will work with
you to develop an engaging Blog delivered
monthly to boost your website's natural
Search Engine Optimization while creating
Thought Leadership pieces and developing
relationships with potential and existing
customers.
VIEW BLOG
24. Lightning-Fast
Website
Reviews Landing
Page
Reviews Widget
Web Traffic
Analytics
Rank Monitoring
Review
Management
Tool
Goal Planning
Tool
Q4
Q4
Q4
Team Member
Activity Tracking
Real Time Lead
Information
Sept 2022
Local Market
Report
Technology that delivers.
26. Services and Investment
Services Option 1 Option 2
Website Design and Development
Website Content Development
Website Hosting
Search Engine Optimization- Gold $1,065 Gold Platinum
Content Marketing (Blog)
Custom Graphic Design- $695 12 in Total 12 in Total
Term 24 months 24 months
Set-Up Fee $995 $995
Monthly Investment $2,785 $3,265
Service Level Agreement PRO PREMIUM
24/7 Dashboard
Call Tracking
Dedicated CSM/PM
Reputation Builder
Included with
Service
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The HLM On-Boarding Process
Your Account
Team is Assigned
Internal Kick-Off
Call
Customer
On-Boarding Call
Campaign Set-Up,
Review & Approval
Campaigns
Go Live
Dashboards,
Handoff & Support
Day 1 Day 2 - 4 Day 3 - 6
Day 5 - 12 Day 12 - 15 Day 15 - 20
28. Happy Customers
Olivia Stone
“After dealing with far too many incompetent and
complicated marketing agencies, HLM was the
answer to our problems. Their digital marketing team
is personal, dedicated, and intentional with their
business...don't waste your time on anyone else!”
500+ 5 star reviews on Google
Jarrod Hart
“Wonderful experience working with these guys...
They have taken time to learn the specifics of our
business and have worked to structure a marketing
plan specifically tailored to our needs based on REAL
marketing data.”
Kirk Anderson
“High Level Marketing has enhanced all
aspects of our digital marketing. Have found
them to always be both professional and
proficient. Well worth the investment.”
Debbie Evans
“We have had a relationship with High Level
Marketing for almost a year now and it has made
such a difference in our practice. Ana and Allison
truly care about our outcomes and are always
there when we have questions.”
