Evaluation Question One

1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Research - Conventions
During my research and planning, I have studied the conventions of music
videos so I could get ideas of how I could make my music video looking
professional and realistic.
From this research I could see that the main ones to look at were:
-Mise-en-scene (characters, props, setting, lighting etc.)
-Camera angles and movement
-Editing pace and transitions
-Narrative storyline
Along with this research, I also have my questionnaire results to look at and see
what features my audience liked to see in a music video:
-Storyline
-Band Shots/Artist
-Fast pace
I tried to include as many as these aspects which I thought would work and are
needed.

2. Real Media Product My Media Product

3. Mise-en-scene conventions:
Setting
Should link to the lyrics, possibly suggest or link to the happenings of
the video.
For my music video I had three settings:
Firstly, a studio area with professional lighting and blackout curtains.
This created a sense of professionalism as it looked as they were
performing to a audience, the lighting help show the performers
outfits etc. The black background help keep the attention on the
performance rather than the back ground.
Secondly, a beach in Cornwall, this created a atmosphere to the music
video, making the actor look sad and alone, the added element of the
rain help create a grunge type feel to this particular character.
Lastly I had a bedroom, this is where the photographs were burnt,
having it in a bedroom created the sense of comfort, she is happily in
a comforting place while destroying what was apart of her life.
Lighting
Lighting is used to reflect a mood, the angles of lighting can change
Because of this research I decided to have the performance have
two spotlights, this create an atmosphere which is serious. For this
lighting is used professional stage lighting.
When filming outside I could add an additional lighting, the weather
when filming was very grey and dark, this added to the astrosphere
of the scene.
Lastly when filming in the bedroom I used natural lighting from the
window, seeing as if I used artificial lighting it would be yellow
toned, this wouldn't work well with the flame to burn the pictures.
Characters (hair, make-up, costume)
Band imaging should match the genre of the music. I
decided that I liked the simple styling already of the
band members, and that it was unnecessary to
change it for the music video.
Props
Instruments are usually included when filming a
music video, I therefore decided it was necessary to
have the instruments involved. As my song used is
an acoustic version, all I needed was a guitar, no
other interments.

4. Editing Conventions:
Pace of editing
I researched that music video’s editing
depends on the speed and mood of the
song. If a song is happy then it will have a
fast editing pace to go with the mood the
song creates.
With my own song, the mood is quite sad
and lonesome. Therefore, I decided that I
need a slow but steady editing speed. Our
clips are very short and each one is edited
on a beat making the editing look well
paced, neat and interesting.
Transitions
The transitions mostly used in almost
every music video is always a cuts or fades.
I felt that any other effects may look odd
and out of place and decided with the
stereo-typical conventions of a music
video and didn’t use any. However, to
make sure that the transitions flowed well,
we used ‘match-on-actions’. This allowed
me to swap shots and make it interesting
but allowing the action to progress in a
different camera position.
At the end of my video, I used chrome tool
which allowed to have two clips on top of
each other, having a slight fade, I used my
actor walking on the beach and a burning
photograph.

5. Camera Movement conventions:
Camera angles
I saw that when the was lots of action in
music videos, there was a lot more angles
used. Whereas in the slower parts, the
angles stayed at a more similar height.
I decided that my would also look good in
our own music video as the disco scene
and band shots are supposed to be
energetic and interesting to watch. We
used a range of angles during these
scenes and feel it looks effective.
Camera Movement
The most common movement for a camera in music videos is ‘panning’, or moving along with the
action. Most of this would be done with some sort of tracking device.
As I didn’t have this equipment to pan well we had a few techniques that I used when filming– firstly I
used freehand filming with a tri-pod attached to stop camera shake slightly, this was when there is a
lot of action happening it’s not too obvious that the camera shakes a touch.
I did also film with the camera on the tri pod as it got the best mid shot of the two performers.
Camera Shots
Music videos often feature the performing
artist, I included two members from the band
to perform a song while performing live. Music
videos that show a people often have close
ups showing the movement.
I have used many close ups used through my
video, I have close ups of my performers, and
the burning photographs. I think this is a
convention that is good to keep through as it
helps show facial expression an the tone of
song, the song is quite serious and full of
emotion.

6. How my text challenges the conventions
Content
I have made my music video about
myself, I shows a story of a break
up. I used my own photographs.
I feel like people can relate to this
video as it would be something that
many people go through at a time
in there lives and effects people in
certain ways. The target audience
of my video is younger audience, I
feel like a relationship issue is
something that will happen at
some point of someone life.
This is a challenge because I
doesn’t show myself in it, it is a
thought process and a way of
dealing with the issue, for example
the burning of the photographs.
Advance Technology
In my music video, I didn’t have
the supply to use advance
technology, to create my video I
used a HD camera, a simple
editing software called ‘Corel’.
I then didn’t use any green
screens to super impose image
behind, I used real locations and
sets.
I didn’t use special effects, how
ever my music video doesn’t need
this effects because of my genre
of my music. My video works
better as it’s ‘raw’ looking and
grey.