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In this paper, students will analyze and discuss small business
growth in terms of growth strategy, business forms, short and
medium term goals, financing assistance, organizational
structure and staffing needs, customers and promotion, and
ethics and social responsibility. Students are expected to apply
business and management concepts learned in our course.
By completing this assignment, students will meet the
outcome(s)
4 to 5 pages
Case Study: Planning for Growth
Kelly’s Sandwich Stop
is one of the best-known and most loved sandwich concessions
in town. In business for about five years, she sells sandwiches
and other lunch items made from locally produced food from
her mobile food trailer. Kelly’s passion and talent for creating
reliably fresh, tasty lunch fare popular among a business
clientele (largely employees and shoppers) has made her small
enterprise a booming success.
In the last year, Kelly added a bicycle-towed concession that
travels to different strategic locations in town, selling her
popular sandwiches to customers who work beyond walking
distance of
Kelly’s Sandwich
Stop
. She now has a total of four employees, all part-time, working
both concessions. Because she caters to urban customers, her
concessions operate on week days from 10 am to 2 pm. To
promote word-of-mouth advertising, Kelly uses Facebook to
publish her daily menus and the locations of the bicycle
concession.
As a sole proprietor, Kelly has been pleased with her lunch
business success. Now it’s time to get serious about the future
of her business. In the short and medium term, she wants to see
it grow into a potentially more lucrative enterprise,
implementing a greater variety of food products and services,
and increasing her competitive edge in the region. Ever the
ardent entrepreneur, Kelly’s long-term dream is to develop her
creative, health-conscious culinary skills and services into a
wider clientele outside the region.
An opportunity has arisen to lease restaurant space about 10
miles away from her trailer concession location, close to a mall
and the suburbs and nearer to her local food producers. Kelly
has jumped at the chance. While she has hired professional
business consultants to help her set up the space, design the
menu, and implement the opening of the restaurant, she must
also consider the short- and long-term financial, HR, and
management needs of such an expansion. Kelly is particularly
sensitive to her relationship to her customers, employees, and
the community.

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In this paper, students will analyze and discuss small business grow.docx

  • 1. In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course. By completing this assignment, students will meet the outcome(s) 4 to 5 pages Case Study: Planning for Growth Kelly’s Sandwich Stop is one of the best-known and most loved sandwich concessions in town. In business for about five years, she sells sandwiches and other lunch items made from locally produced food from her mobile food trailer. Kelly’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made her small enterprise a booming success. In the last year, Kelly added a bicycle-towed concession that travels to different strategic locations in town, selling her popular sandwiches to customers who work beyond walking distance of Kelly’s Sandwich Stop . She now has a total of four employees, all part-time, working both concessions. Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Kelly uses Facebook to publish her daily menus and the locations of the bicycle concession.
  • 2. As a sole proprietor, Kelly has been pleased with her lunch business success. Now it’s time to get serious about the future of her business. In the short and medium term, she wants to see it grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing her competitive edge in the region. Ever the ardent entrepreneur, Kelly’s long-term dream is to develop her creative, health-conscious culinary skills and services into a wider clientele outside the region. An opportunity has arisen to lease restaurant space about 10 miles away from her trailer concession location, close to a mall and the suburbs and nearer to her local food producers. Kelly has jumped at the chance. While she has hired professional business consultants to help her set up the space, design the menu, and implement the opening of the restaurant, she must also consider the short- and long-term financial, HR, and management needs of such an expansion. Kelly is particularly sensitive to her relationship to her customers, employees, and the community.