In your textbook, Feenstra (2011) states, “As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience.” (p. 88). For your assignment this week, construct a paper that provides an in-depth analysis of the three parts of persuasion. Address the following points in your paper:   1.   Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not? 2.   What – Discuss the Characteristics of the Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect? 3.   To Whom – Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience? 4.   Review the excerpt from p. 97 of your textbook, Social Psychology in Depth: Word of Mouth and Persuasion. How does the e-word of mouth phenomena illustrate the concepts above? Please be specific in your response. Include an introduction, thesis statement, and conclusion. Your completed assignment must be three to four pages in length (excluding title and reference pages), and must follow APA guidelines as outlined in the Ashford Writing Center. Include a minimum of three APA references. .

1. In your textbook, Feenstra (2011) states, “As we explore
persuasion, we can divide the persuasive communication into
three parts: the communicator, the message, and the audience.”
(p. 88).
For your assignment this week, construct a paper that provides
an in-depth analysis of the three parts of persuasion. Address
the following points in your paper:
1. Who – Describe the Characteristics of the Persuader: What
influences our ability to become persuaded by someone? What
specific characteristics must this person possess? Be sure to
address the impact of credibility, physical attractiveness, and
likeability in your response. Why do we respond well to those
who possess such characteristics? Would we respond the same
to an unattractive, angry, or non-credible person? Why not?
2. What – Discuss the Characteristics of the Message: What
attributes are inherent in persuasive messages? How are we
influenced by the emotion, framing, narratives, and rational
appeals in the messaging we receive? What is the significance
of the sleeper effect?
3. To Whom – Examine the Characteristics of the Audience:
Why do different audiences perceive messages in different
ways? What is the role of culture, gender, and self-esteem in
this process? How does the elaboration likelihood model help to
explain the relationship between the persuader, the message,
and the audience?
4. Review the excerpt from p. 97 of your textbook, Social
Psychology in Depth: Word of Mouth and Persuasion. How does
the e-word of mouth phenomena illustrate the concepts above?
Please be specific in your response.
Include an introduction, thesis statement, and conclusion. Your
completed assignment must be three to four pages in length
(excluding title and reference pages), and must follow APA
guidelines as outlined in the Ashford Writing Center. Include a
minimum of three APA references.